Ohio, Florida dominate Obama campaign ad buy
May 8th, 2012
06:51 PM ET
2 years ago

Ohio, Florida dominate Obama campaign ad buy

Washington (CNN) - In the next month President Barack Obama's re-election campaign will spend more than $5 million each in Florida and Ohio on campaign ads, according to information from an ad tracking source.

These buys are part of the $25 million the re-election campaign plans on spending in nine battleground states. The campaign's senior adviser David Axelrod previewed the new ad buy on Monday.

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Political experts have said this amount of spending so early in a general election campaign is unprecedented.

The campaign began airing a positive spot on Monday called "Go," trumpeting the president's record in his first term. Last week it aired a spot defending the White House's energy record and attacking Mitt Romney.

Besides the $5 million buys in Florida and Ohio, the campaign is spending nearly $14 million of the $25 million sum in seven states over the next month, the media tracking source said.

In North Carolina, the campaign will spend $2.237 million, in Iowa, $2.28 million and in Colorado, $2.2 million. The remaining four states are buys under $2 million, with Nevada seeing $1.884 million and Pennsylvania seeing $1.876. In Virginia, the campaign will air $1.779 million, and in New Hampshire, $1.446 million.

Each buy is scheduled for May 4 through June 4, the source said.

Interestingly, the Obama campaign is not yet putting any money into Michigan, signaling it does not see it as a battleground at this stage in the campaign.

A majority of the money will go towards airing ads beginning Thursday. The spots will be a combination of 30 and 60 second ads on broadcast and cable television.

The campaign is trying to make sure its message is heard as a series of Republican super PACs are already on the air with ads. The pro-Mitt Romney group Restore Our Future last week started a $4.3 million ad campaign in nine battlegrounds – most of the same ones where the Obama campaign is advertising (Restore Our Future went up in Michigan, while it decided not to go on the air in Pennsylvania).

The groups American Crossroads and Americans for Prosperity also are running ads attacking the Obama administration's record.

Within the battleground states, the Obama campaign is specifically targeting contested regions.

A majority of the $5,015,000 being spent in Florida is going towards ads airing in the key I-4 corridor of Orlando and Tampa. The other Florida cities where the Obama team is investing are West Palm, Ft. Myers and Jacksonville.

The president's campaign investment in Ohio, totaling $5,120,000, is being spread out among thirteen media markets. The city with the largest buy is Cleveland, followed by Columbus, Cincinnati, Toledo.

Also see:

Soros donates $1 million to liberal super PAC

White House downplays Biden's same-sex marriage remarks

Poll: Romney, Obama dead even in dozen swing states


Filed under: Ads • Florida • Ohio • President Obama
soundoff (3 Responses)
  1. Claudia, Houston, Tx

    Let's go Dems, don't let President Obama do all the heavy lifting even though we know he can because he's been doing it for the past 4 years without the help of the GOP. Obama's been helping the American people while the GOP sat on the sidelines and collected a taypayers check and worked on their elections, now it's time we help him.

    May 8, 2012 08:26 pm at 8:26 pm |
  2. charlie avila

    Mitt romney will be the next usa president. Obama is a liar and good for nothing. The supreme court will rule against obama over arizona and declare unconstitutional the obamacare!...obama is a disaster for the usa.

    May 8, 2012 08:48 pm at 8:48 pm |
  3. Lionel

    Go Obama. Let's move Forward.

    Latinos for Obama 2012

    May 8, 2012 08:50 pm at 8:50 pm |