Super PAC's multi-million dollar Mother's Day ad
May 9th, 2012
10:33 AM ET
2 years ago

Super PAC's multi-million dollar Mother's Day ad

(CNN) – This Mother's Day, the primary super PAC supporting Mitt Romney doesn't want swing voters to forget what some Democrats have said about the candidate's wife, Ann.

A new ad by Restore Our Future plays back comments critical of Romney by Democratic strategist and CNN contributor Hilary Rosen, as well as comedian Bill Maher.

– Follow the Ticker on Twitter: @PoliticalTicker

"Ann Romney raised five boys. She successfully battled breast cancer and multiple sclerosis," the ad juxtapositions against Rosen's comment that Romney "has actually never worked a day in her life," and Maher's crude assertion that she has never been "out of the house."

Rosen apologized for the comments, which had drawn rebuke from candidate Romney and President Barack Obama, as well as prominent Democrats and Republicans alike. Prior to Rosen's comments in early April, Maher penned a mid-March opinion article proposing a day of "amnesty... on every made-up, fake, totally insincere, playacted hurt, insult, slight and affront."

Restore Our Future draws a line from the comments to their opponents, wishing "Happy Mother's Day from Barack Obama's team."

In a Tuesday interview, Romney said that Democrats are seeking to portray Republicans as not caring "about any dimension of our society," which is "simply misguided and wrong and dishonest."

"This effort to describe Republicans as being anything other than extraordinarily pro-women, pro-opportunity for women of America, pro working moms, pro working women, that kind of effort is missing mark," he said on Fox News.

The ad will air in nine battleground states as part of a $4.3 million buy which includes another ad showcasing Romney's help in finding the missing daughter of a colleague over a decade ago.

A recent survey conducted by the Wesleyan Media Project found that 70% of ads aired in this presidential campaign have been negative, a number fueled in part by "the involvement of interest groups." Restore Our Future, like other groups, spent millions in the Republican primary bolstering Romney and bashing his opponents.

Also see:

Soros donates $1 million to liberal super PAC

White House downplays Biden's same-sex marriage remarks

Poll: Romney, Obama dead even in dozen swing states


Filed under: 2012 • Ann Romney • Mitt Romney
soundoff (69 Responses)
  1. Joi Gibson

    I think these folks may very well overplay their hand with Mrs. Romney. Some folks will get turned off with constantly throwing her in our faces. It may only heighten the believe that the Romneys are out of touch with average American women who have done the same things as Mrs. Romney but did not have the financial resources of Mrs. Romney, thereby making it a tad bit easier for Mrs. Romney to navigate her circumstances. Hooray for her, but that is not the experience of the average working mother. It simply is not.

    OBAMA/BIDEN/FIRST LADY MICHELLE 2012!!!

    May 9, 2012 11:40 am at 11:40 am |
  2. gg

    so thats what republicans mean when they say[ nanny state]

    May 9, 2012 11:42 am at 11:42 am |
  3. BLKMANinAmerica

    "Romney said that Democrats are seeking to portray Republicans as not caring "about any dimension of our society," which is "simply misguided and wrong and dishonest."............................what......................SO repuks do care? Why are there (repuks) actions the opposite of what they spu from their mouths?

    May 9, 2012 11:42 am at 11:42 am |
  4. The Real Tom Paine

    -Obama 2012 – BEND Forward America, take another 4 long years of FAILURE

    Ah yes, the Democrats War on Women continues.... Yes, any women who does not believe they must work outside the home fulltime is just not a woman to be respected. Yes, any woman who does not say it is OK to kill the unborn is just not a woman to be respected. In fact, these women are to be attacked, vilified and destroyed in the Democrat War on Women.
    ************************************
    Geez, I guess I missed that in my morning briefing on how to destroy our society. You are a sad, pathetic carcicature of a conservative. I guess you have probably been threatened by any woman who does not conform to how Mrs. Romney has lived her life. It must suck being a new Pharisee.

    May 9, 2012 11:43 am at 11:43 am |
  5. The Real Tom Paine

    -Fair is Fair

    "the big difference is that Kerry got his by divorcing his wife and marrying the heinz Ketchup heiress.....any comments on THAT?"
    --
    Just one... in addition to his millions, he only pays taxes on his senator's salary. All of his other income is in the form of tax-free municipal bonds. Why doesn't John Kerry want to pay his fair share?
    *******************************************
    Why won't Mittens? He had no problem raising fees on everything that moved when he was Governor.

    May 9, 2012 11:45 am at 11:45 am |
  6. Kenny K

    "Ann Romney raised five boys. She successfully battled breast cancer and multiple sclerosis,"

    Waoh! What an accomplishing resume! i didn't know that she could bear 5 BOYS and also raised them. PATHETHIC ad!

    May 9, 2012 11:46 am at 11:46 am |
  7. Indy

    Thats 2.5 kids per Cadillac's per kid................How does she do it ?

    May 9, 2012 11:47 am at 11:47 am |
  8. Ken

    And did she have to do all of that while working full-time as an elementary teacher as my aunt did after she lost her husband to cancer?????

    May 9, 2012 11:47 am at 11:47 am |
  9. Sniffit

    "Just one... in addition to his millions, he only pays taxes on his senator's salary. All of his other income is in the form of tax-free municipal bonds. Why doesn't John Kerry want to pay his fair share?"

    But he does...which is why he's supporting raising his own taxes. It's entirely disingenuous for you GOPers/Teatrolls to try to play "gotcha" about the wealth of some of the Democrats when those Democrats are supporting policy proposals that would, in fact, increase their own tax liabiliity. Contrast this to the somewhat vague tax "reform" proposal Deputy Doublethink put out, which would almost reduce his atx liability to ZERO.

    May 9, 2012 11:48 am at 11:48 am |
  10. Indy

    Correction
    Thats 2.5 kids per Cadillac...............How does she do it ?

    May 9, 2012 11:48 am at 11:48 am |
  11. Charlou

    Reading some of these post are ridiculous if those that hate dems would get pass that and read and understand what is being said by some of the post instead of automatically throwing negative comments out Dems. I am not a Dem and I don't understand the logic behind the pushing of Ann because she raised 5 boys as a stay at home mom. This is all good if she was able to do it becasue it was her choice but the way some of the responses are to some of the post that I have read is that staying at home makes you a better mom than a working mom (either choose to work or HAVE to work). I am a divorced mom that raised 2 sons as a working mom and my sons are doing just fine. So her staying at home raising her sons have nothing to do with what Romney will do as President for ALL PEOPLE of the USA not his circle.

    May 9, 2012 11:48 am at 11:48 am |
  12. Wake up people

    This is one hideous woman! And I am getting sick of her"struggle".

    May 9, 2012 11:51 am at 11:51 am |
  13. mcskadittle

    she has a Cadillac for every house? yep that's just like everybody mother

    May 9, 2012 11:53 am at 11:53 am |
  14. Danj

    Obama didn't serve on the military either. Will his kids? Oh, and try raising 5 kids while dealing with MS, no amount if money makes that easier. And its not like Obama was poor, yet when he was part of the 1% and not running for office, he donated less of his income to charities that the average blue collar family. Hypocrites.

    May 9, 2012 11:54 am at 11:54 am |
  15. Jae

    No doubt she had a very hard job of raising 5 boys. I am from a family of three boys. But if u want me to give her the Same credit as a Working mother? I just need some questions answered. 1. What would she do if her husband left her and her three kids with no money and job? 2. How would she have reacted when she found out she has cancer with no health insurance? 3. What would she do now if on of her kids became sick and u just found out u have no health insurance 4. What would u do if ur husband coulnd find work and had no money?

    May 9, 2012 11:54 am at 11:54 am |
  16. Thomas

    Mitt Romney yesterday in Ohio on how he deserved credit for saving the auto industry .

    Next Mitt Romney will say all five of his sons who avoided military service deserve credit of fighting and Defeating Saddam Hussein !

    May 9, 2012 11:57 am at 11:57 am |
  17. Obama 2012 - BEND Forward America, take another 4 long years of FAILURE

    If Ann Romney wanted the respect of the leftist Democrats she would have aborted all of her children and gotten a job to prove she was a REAL woman. To do otherwise runs counter to the values of the left. There is no way she can truly be happy and fulfilled if she does not worship at the alter of the left. Attack, attack, attack... eradicate this anomaly to the leftist logic.

    May 9, 2012 11:58 am at 11:58 am |
  18. pc

    enough of ann romney!! the woman lives in luxuary. she will never know what it is like to raise kids an hold down a full time job while doing so. i had four kids an have worked full time with all of them because it was a necessity in order to feed an cloth them. she has maids to do what we working mom's have waiting for us at the end of the day so no , she does not have the stress of raising her kids,work all day, come home fix food for the table ,clean house, do homework an get the kids in bed. ann romney will never know how exhausting that can be!!!!

    May 9, 2012 12:01 pm at 12:01 pm |
  19. Emerson

    Memo to Restore Our Future:

    How many of these five felt a duty to serve theri country? Amerrica has no future when it delegates the heavy lifting of military duty to those that cannot afford to borrow money from Dad to start theri own business.

    May 9, 2012 12:05 pm at 12:05 pm |
1 2 3