(CNN) – This Mother's Day, the primary super PAC supporting Mitt Romney doesn't want swing voters to forget what some Democrats have said about the candidate's wife, Ann.
A new ad by Restore Our Future plays back comments critical of Romney by Democratic strategist and CNN contributor Hilary Rosen, as well as comedian Bill Maher.
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"Ann Romney raised five boys. She successfully battled breast cancer and multiple sclerosis," the ad juxtapositions against Rosen's comment that Romney "has actually never worked a day in her life," and Maher's crude assertion that she has never been "out of the house."
Rosen apologized for the comments, which had drawn rebuke from candidate Romney and President Barack Obama, as well as prominent Democrats and Republicans alike. Prior to Rosen's comments in early April, Maher penned a mid-March opinion article proposing a day of "amnesty... on every made-up, fake, totally insincere, playacted hurt, insult, slight and affront."
Restore Our Future draws a line from the comments to their opponents, wishing "Happy Mother's Day from Barack Obama's team."
In a Tuesday interview, Romney said that Democrats are seeking to portray Republicans as not caring "about any dimension of our society," which is "simply misguided and wrong and dishonest."
"This effort to describe Republicans as being anything other than extraordinarily pro-women, pro-opportunity for women of America, pro working moms, pro working women, that kind of effort is missing mark," he said on Fox News.
The ad will air in nine battleground states as part of a $4.3 million buy which includes another ad showcasing Romney's help in finding the missing daughter of a colleague over a decade ago.
A recent survey conducted by the Wesleyan Media Project found that 70% of ads aired in this presidential campaign have been negative, a number fueled in part by "the involvement of interest groups." Restore Our Future, like other groups, spent millions in the Republican primary bolstering Romney and bashing his opponents.