Super PAC's multi-million dollar Mother's Day ad
May 9th, 2012
10:33 AM ET
2 years ago

Super PAC's multi-million dollar Mother's Day ad

(CNN) – This Mother's Day, the primary super PAC supporting Mitt Romney doesn't want swing voters to forget what some Democrats have said about the candidate's wife, Ann.

A new ad by Restore Our Future plays back comments critical of Romney by Democratic strategist and CNN contributor Hilary Rosen, as well as comedian Bill Maher.

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"Ann Romney raised five boys. She successfully battled breast cancer and multiple sclerosis," the ad juxtapositions against Rosen's comment that Romney "has actually never worked a day in her life," and Maher's crude assertion that she has never been "out of the house."

Rosen apologized for the comments, which had drawn rebuke from candidate Romney and President Barack Obama, as well as prominent Democrats and Republicans alike. Prior to Rosen's comments in early April, Maher penned a mid-March opinion article proposing a day of "amnesty... on every made-up, fake, totally insincere, playacted hurt, insult, slight and affront."

Restore Our Future draws a line from the comments to their opponents, wishing "Happy Mother's Day from Barack Obama's team."

In a Tuesday interview, Romney said that Democrats are seeking to portray Republicans as not caring "about any dimension of our society," which is "simply misguided and wrong and dishonest."

"This effort to describe Republicans as being anything other than extraordinarily pro-women, pro-opportunity for women of America, pro working moms, pro working women, that kind of effort is missing mark," he said on Fox News.

The ad will air in nine battleground states as part of a $4.3 million buy which includes another ad showcasing Romney's help in finding the missing daughter of a colleague over a decade ago.

A recent survey conducted by the Wesleyan Media Project found that 70% of ads aired in this presidential campaign have been negative, a number fueled in part by "the involvement of interest groups." Restore Our Future, like other groups, spent millions in the Republican primary bolstering Romney and bashing his opponents.

Also see:

Soros donates $1 million to liberal super PAC

White House downplays Biden's same-sex marriage remarks

Poll: Romney, Obama dead even in dozen swing states


Filed under: 2012 • Ann Romney • Mitt Romney
soundoff (69 Responses)
  1. Gurgyl

    She did not raise it is her babysitters and nanny..lie...

    May 9, 2012 10:40 am at 10:40 am |
  2. Dave

    I do fully agrre family is off limits, However that being said my mother raised 4 boys on her own without us having a father & worked 2 jobs doing it. Rish Folk really do not have a clue of missing a meal or being homeless or not havving a bed to sleep on. Its 100% true that this election is the poor & middle class & workin Ameicans Vs the Rich, Richer & Flithy Stinkin Richie Rich Romney.

    May 9, 2012 10:41 am at 10:41 am |
  3. Bill

    Who cares? Is she running for president?

    May 9, 2012 10:43 am at 10:43 am |
  4. Is Mitt a Git?

    Ann, please do away with all the eye wash–you can't undo what most Americans already know about you–that you had household staff help you raise your boys while you engaged in expensive hobbies, like dressage and equestrian riding–and horse competitions in Europe. I'm not buying it, and neither will a number of others. You are not WH material, and neither is your husband.

    May 9, 2012 10:43 am at 10:43 am |
  5. Mike Botwin

    This ad should bring a tear to every Republican's eye. How this woman managed to raise five boys with only a household staff of six servants on a measley five million dollars a year should be an inspiration to every woman.

    May 9, 2012 10:43 am at 10:43 am |
  6. Is Mitt a Git?

    Not WH material, Ann, and neither is your husband.

    May 9, 2012 10:44 am at 10:44 am |
  7. Cleave Drummond

    I applaud her in raising 5 boys but did she have to do it on the budget that most Americans have to work with? We need leaders that understand and know what it is to be an American, a person that has to work for what they get and then have to manage it within a budget. A rich person just writes another check where as most Americans can not!

    May 9, 2012 10:45 am at 10:45 am |
  8. The Other Dale

    Evidently Republicans think Bill Majer is president. Only reason for the ad.

    May 9, 2012 10:47 am at 10:47 am |
  9. PaulCat

    You cannot call ordering your nanny and maids around a real job.

    May 9, 2012 10:47 am at 10:47 am |
  10. Cleave Drummond

    I applaud her in raising 5 kids but did she have to do it on a budget? Most Americans have to constantly watch what they spend and how they spend it. We need leaders in Washington that know what it is to be like the rest of America and not just those that know how to write a check when they don't have enough money.

    May 9, 2012 10:47 am at 10:47 am |
  11. Mark

    It's pretty pathetic when part of your campaign is to promote the fact that your wife raise 5 kids. She's not running for prasident. Doe sthis mean that she has a great deal of influence concerning her husbands political decisions? Maybe she should be his running mate?

    May 9, 2012 10:48 am at 10:48 am |
  12. Clyde

    The nannies raised 5 boys.

    May 9, 2012 10:49 am at 10:49 am |
  13. Marie MD

    If you want family off limits stop shoving them in our face. She disgusts me!!!!!!
    Any photos of REAL working mothers with their children, dragging themselves to work with two hour sleep and at work putting up with all the crap and craziness for eight or more hours?
    I could care less about this mother and all her millions, caddys, nannies, cooks, chauffeurs, horses and elevators for their cars!!!!!

    May 9, 2012 10:49 am at 10:49 am |
  14. Sniffit

    "In a Tuesday interview, Romney said that Democrats are seeking to portray Republicans as not caring "about any dimension of our society," which is "simply misguided and wrong and dishonest." "

    He's right. Republicans do care about A dimension of our society: white wealthy Christians. In fact, they want to assure that our society is one-dimensional and that said dimension is the only one.

    May 9, 2012 10:51 am at 10:51 am |
  15. Dave

    As Hubby Mitt Pinocchio Romneys saves the Auto Industry. I cant believe the fact that a guy that wants to be Commander in Chief refuses to lose the pretty pink skirt & face tough Questions on Meet The Press. Man you talk about a Gutlees, Spineless, Souless Human Being.

    May 9, 2012 10:53 am at 10:53 am |
  16. rs

    Mrs. Romney raised five boys who will never serve our country, and who now live off of a $100 million trust fund. America benefits from this how?

    May 9, 2012 10:55 am at 10:55 am |
  17. Peace

    She raised 5 kids that was well and good. But there are other women who have raised more than 5 kids. One good example is the octomom who is still raising in total 14 kids. Should she claim to be rewarded?

    May 9, 2012 10:56 am at 10:56 am |
  18. tykl

    @ Gurgyl and Dave: you both exemplify the self-righteous hypocrisy of the Left. Why do you feel the need to discount others' experiences – is it just to make the case that you REALLY know what is going on? So Ann Romney should be seen and not heard? She has no value to society? You both would be great actors in a 1940 sitcom where women were to be seen and not heard. And your greed and jealousy is disgusting. It is nothing more. You may like to define people as poor and rich, but the mobility that should exist in the US should afford opportunities to everybody to move among those classifications as they want.

    May 9, 2012 10:56 am at 10:56 am |
  19. The Real Tom Paine

    I congratulate her on raising 5 boys, but, that makes her no different from millions of other women: what MAKES her different is that she did not have to deal with the financial pressures that most couples face. Rosen's comments, crudely put, were correct. She could choose what to do. Frankly, I think her battle with MS is far more compelling a story, and it shows the strength of her marriage. Her therapy, however, is once again out of reach for most people who have the disorder.

    May 9, 2012 10:57 am at 10:57 am |
  20. dnick47

    Who really gives a d..n what she did or did not do? The fact is that apart from worrying about her kids which every good mother does, she does not have a clue about 90% of the American mother's who had to scrimp and save to get her child a birthday present. She didn't have to feel the disappointment of not being able to give what she wanted to give because there was no money. She didn't have to answer the heart rendering question to her super rich kids that many women struggle with: "Moma, why can't we go to the water park? Why mommy? (boohooboohoo)" And the reason she didn't is cause her husband made million sending good paying jobs to the 3rd World and lowering the American standard of living to a 2nd class economic power as a greedy what's-in-it-for-me investment banker: THAT"S WHY!

    May 9, 2012 11:00 am at 11:00 am |
  21. NotFooledByDistractions

    "This effort to describe Republicans as being anything other than extraordinarily pro-women, pro-opportunity for women of America, pro working moms, pro working women, that kind of effort is missing mark," he said on Fox News. "

    Ah, testimony from the alternate reality of Fox "News".

    It's missing it's mark? Obama still holds substantial leads over romney with women. I'd say it's spot on.

    Is Ann Romney running for the presidency? Maybe she should, she'd probably be a better candidate than her husband – she has bigger cajones than he does. I find her touting her troubles a bit disingenuous – a lot of people have done more with a lot less. Many suffering from cancer will work while going through their treatments – out of necessity. There's just no comparison between Ann's fantasy reality to the reality of Americans. It's a cheap ploy, but we saw Ms. Romneys sincerity when she celebrated Ms. Rosens comment as a political victory. She's just as shallow and callous as her husband.

    May 9, 2012 11:01 am at 11:01 am |
  22. cf

    So Ann Romney had 5 kids. So what? How does that make her husband a good presidential candidate? I'm sick of Republican politicians using their kids and families as props. They drag their children into the spotlight to win sympathy votes, but as soon as anyone comments on their kids, they whine that families should be "off limits" in political discussion. Hypocrites.

    May 9, 2012 11:02 am at 11:02 am |
  23. GI Joe

    She's been a kept woman all her life. She'll never know the dignity of a job well done - of doing things for herself. First her daddy then her hubby made sure she had food, clothes, a house, insurance, and all the other help she needed

    No way that woman can understand the hardships of 90% of U.S. Moms. Get real.

    Take your face out of the news or open up to attacks.

    May 9, 2012 11:04 am at 11:04 am |
  24. Dave

    Here we go again... Let's all throw our sympathy behind a woman who married money and raised 5 kids with the help of nannies and servants.

    May 9, 2012 11:05 am at 11:05 am |
  25. Woman In California

    "Ann Romney raised five boys. She successfully battled breast cancer and multiple sclerosis,"

    Yes, and to think she did it all with the help of millions of dollars and "hired" help.

    Now on to those "regular" moms (such as myself) who REALLY did it ALL without poor Ann's resources. Republicans really think we are stupid.

    May 9, 2012 11:07 am at 11:07 am |
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