(CNN) – President Barack Obama's reelection campaign released three new television advertisements on Wednesday which tout his administration's efforts to aide the struggling auto industry and turn job losses into gains.
A campaign official described a "substantial buy" for the ads in Ohio, Florida, Iowa, Virginia, Colorado, and Nevada. Obama's campaign on Monday announced plans to spend $25 million in battleground states, including $5 million in each Florida and Ohio.
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In one of the auto-themed ads, Obama explains why the $80 billion bailout was important not just for the Detroit industry, but for workers around the country.
"It wasn't just the million jobs that were at stake," he said. But a turnaround like this "can happen all sorts of communities where when you combine American innovation with the best workers in the world."
A second shows Ohio autoworker Brian Slagle describing the challenges he and his family would face if he lost his job, but, "Obama stuck his neck out for us, the auto industry. He wasn't gonna let it just die, and I'm driving in this morning because of that, because of him."
A chart of job losses, then recent gains is the sole visual of the third ad, which asks, "Remember how things were just a few years ago? and "Do we really want to reverse course now?"
It highlights the economic stimulus measure which passed shortly after Obama's inauguration, the auto bailout, and two tax cut measures passed under his administration.
The Republican National Committee described the ads as "a load of you-know-what," pointing to a significant number of job seekers who stopped looking because of their prospects. They his administration of the auto bailout resulted in "tens of thousands of jobs lost" under the auto bailout, which they also criticized for "giving large stakes of GM and Chrysler to union allies."
These new ads join two other recent releases, including a positive spot touting the administration's accomplishments and another which is critical of GOP candidate Mitt Romney.
– CNN's Jim Acosta, Paul Steinhauser, and Kevin Bohn contributed to this report