(CNN) – On Monday, President Barack Obama's re-election team revived criticism of Mitt Romney's tenure as a private equity executive. On Friday, the attack continued with a web video collecting news coverage of the story – omitting reporting on questions about the strategy's effectiveness.
In the video released Friday, the Democratic National Committee spliced together clips of television newscasts reporting on the Bain story, including interviews with top members of Obama's re-election team questioning Romney's claim that he created 100,000 jobs while he was chief executive of Bain Capital in the 1990s.
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"What we're doing is challenging him to stand up to the central premise of his campaign, which is somehow his business experience means that he knows how to strengthen our economy, and there's nothing about his business experience that seems to suggest that," Obama strategist David Axelrod says in one clip.
In a second, Obama Deputy Campaign Manager Stephanie Cutter reiterates a point she's been making all week: "Mitt Romney's business experience wasn't about job creation. We knew that. Mitt Romney finally admitted that. It was about wealth creation."
Friday's video comes after an aggressive push from Democrats to highlight Romney's experience at Bain. On Monday, Obama's re-election team announced they were running a 2-minute television ad linking Romney to the now-shuttered GST Steel.
The ad caused a stir – the last time Romney was attacked for his time at Bain came during the Republican presidential primary, when Newt Gingrich and Rick Perry piled on the GOP frontrunner for profiting while middle class workers lost their jobs and pensions. Perry even labeled Romney's former line of work "vulture capitalism."
An ad tracking source later said Obama's campaign was spending less than $100,000 to air the ad in five battleground states.
Obama's campaign also battled back questions about the plant featured in the spot. GST Steel was acquired by Bain Capital in 1993, when Romney was acting as the firm's chief executive. The firm declared bankruptcy in 2001, after Romney had ceased day-to-day oversight of Bain.
Democrats are eager to point out Romney was still listed as Bain's CEO in 2001, despite having left the company to head up the Salt Lake City Olympic organizing committee. Obama's campaign also argues decisions Romney made as the head of Bain led to the company's downfall.
Two other Bain-acquired companies highlighted by Democrats this week – American Pad and Paper (Ampad) and Dade Behring – also went bankrupt after Romney left day-to-day operation at his firm.
On a conference call Wednesday, Cutter said featuring the companies made sense since Romney was still profiting.
"My understanding of the situation is that the deal that was cut with Ampad, and the structure of the management at Ampad, was done while Mitt Romney was at Bain Capital and he had a hand in it," Cutter said. "He did take a leave of absence for the Olympics, but he was still listed as president and CEO of that company, and was still making money off that investment."
Romney called the Bain attacks "character assassination" on Thursday, telling reporters that Democrats were skewing the reality of his time at the company.
"His efforts to look at my work at Bain is to try to characterize me in a way that isn't accurate," Romney said in Florida. "My effort at Bain Capital, as you know, was in every case designed to make the enterprises we invested in more successful, to grow them. There's this fiction that some have that somehow you can be highly successful by stripping assets from enterprise and walking away with lots of money and killing the enterprise. There may be some people who know how to do that. I sure don't."