Romney campaign touts day one initiatives in first general election ad
May 18th, 2012
07:26 AM ET
2 years ago

Romney campaign touts day one initiatives in first general election ad

Washington (CNN) - Mitt Romney, the likely GOP presidential nominee, is using his first general election ad to highlight the policy priorities he would enact on his first day in office, asking voters, "What would a Romney Presidency be like?"

The spot, titled "Day One," began airing Friday in Iowa, North Carolina, Ohio and Virginia - all battleground states. The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."

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The controversial proposed 1,700 mile pipeline would carry oil from Canada through the U.S. to the Texas coast.

President Barack Obama last January decided against issuing a permit that would have allowed construction of the pipeline. Republicans attacked the administration over the decision because they say it would not only promote energy security but also create jobs. Romney previously has said he would have approved it.

Environmentalists bitterly oppose the pipeline because of the damage the construction might cause.

The White House has said it will make a final decision on the project after the election.

The Romney commercial emphasizes some of the same policy ideas the candidate highlights on the stump, promising tax cuts that "reward job creators, not punish them."

The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

But Obama's campaign responded saying Romney's day one promises are empty, just like the promises he made in his 2002 Massachusetts gubernatorial campaign.

"Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

As CNN reported Thursday, the campaign purchased at least $1.2 million of ad time in Ohio, North Carolina, Iowa and Virginia for broadcast time beginning Friday and running through Tuesday, according to a Republican ad buying source.

The campaign also released a Spanish-language version of the ad.

On Thursday in Jacksonville, Florida, Romney told reporters the campaign would be entering the high stakes ad wars soon.

"I certainly hope that you'll get a chance to see our first ad that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney said.

Also see:

Romney to start airing first general election campaign ad Friday

Third party effort packs it in for 2012

Conservative group hits the road in Wisconsin


Filed under: 2012 • Ads • Mitt Romney
soundoff (475 Responses)
  1. Bob

    Romney would eliminate health care, education, taxes for rich, banking regulations, the minimum wage, medicare, medicaid, social security, welfare and environmental protection laws. The stock market would soar, just as it did when Bush repealed taxes for the rich, government regulations and programs that benefit the poor. Property values would shoot up like a rocket, just as they did the last time banking regulations were repealed. And when the economy falls apart again, as it did during the Bush regime, he will sit back blame Obama. Worse, Republicans will believe him.

    May 19, 2012 03:24 am at 3:24 am |
  2. Bob

    PS. For those of us not in the top 1%, it will be like working for a company that has been taken over by Bain Capital.

    May 19, 2012 03:28 am at 3:28 am |
  3. Observer91

    This is a stupid argument. I guess I can respect Romney on a few things, but not as a politician or a businessman. This ad is just his way of pandering to anyone who actually believes that a) the high price in gas is President Obama's fault, b) that the oil from the keystone pipeline will actually go to the US, c) that that oil supposedly going to the US will bring the price of oil down, and d) that it will create hundreds of thousands of temporary jobs. If people actually took the time to research this stuff instead of listening to what someone whom they think knows what they are talking about then they would realize that Romney is not putting up a good enough argument. Oh, and anyone who says that President Obama and his administration is a "failure" or "disaster" is not looking at the administration mutually or unbiased. President Obama has had many accomplishments and failures, and he may not be the best president we've ever had (certainly not) he, without a doubt, is not the worst. That goes to either Harding or Buchanan.

    Just my 2 cents.

    May 19, 2012 03:40 am at 3:40 am |
  4. Dave in Arizona

    Who does he expect to "order" to get rid of the health care reform?
    Does he think the Senators and Congressmen are his employees? The guy needs to take a government class, I think. He has no authority to change laws nor does he have any authority to make promises to that end.

    If he wins, I hope conservatives accuse him of "lying" on Day 2.

    May 19, 2012 06:20 am at 6:20 am |
  5. W.G.

    I can see Romney on his first day "No More Soc. Sec. for the old and retired Let them eat ALPO "!!
    " It´ll getthe 1 % more money especially when we´re SELLING The Alpo to the seniors !!

    May 19, 2012 06:24 am at 6:24 am |
  6. Gurgyl

    This idiot paid only 13.2% tax.....Bain capital....total chaos to America, he will sell it to CHINA, India for a dime....true!!!!

    May 19, 2012 07:12 am at 7:12 am |
  7. David Smith

    Lets focus on that phrase 'Job Creator' for a moment. What exactly is a job creator? What is the difference between, say, a wealth hoarder and a job creator? And what is this punishing of wealth hoarders, anyway – punish them because their income should be treated equal?

    May 19, 2012 07:52 am at 7:52 am |
  8. naglepop

    Please tell the Keystone story correctly. Obama stopped it AFTER

    May 19, 2012 08:23 am at 8:23 am |
  9. naglepop

    Obama stopped the project in respect of Nebraska's state right to stop where the pipe will go through their state. Portions of the pipeline are being constructed and the track through Nebraska is being redrawn. I guess one can pick and choose what state rights you want to respect? Go to Nebraska's news papers and read their side.

    May 19, 2012 08:30 am at 8:30 am |
  10. judy

    romney will say anything to get elected. The 20000.jobs he talks about will disapear. All this austarity stuff you like it? move to europe they really love it. Mitt will do what ever he is told to do by the repos really running the show and the church which funds half his stuff. Saw a thing that said mormon marriage outlawed 1890. Thats a joke have several here in town with multipul marriages and everyone is aware of it. Obama 2012

    May 19, 2012 08:40 am at 8:40 am |
  11. Oneanddone

    Is he from kenya or Hawaii

    May 19, 2012 08:47 am at 8:47 am |
  12. Oneanddone

    Thinkagain, 1st two years how did repubs get in his way. Dems had house,senate and the whitehouse. Problem is instead of creating jobs he jammed through his signature healthcare stricktly on party line vote. Don't you remember when he told John McCain we won we will do what we want. Now that's working with the repubs. That's why B O will be one and done.

    May 19, 2012 08:56 am at 8:56 am |
  13. Oneanddone

    ohbama is the greatest

    May 19, 2012 08:57 am at 8:57 am |
  14. PTNY

    Fox has closed every blog today. They have mentioned in the past that Main Stream Media bloggers are getting worse. LOL Their casting their radicals out and they are coming here!

    May 19, 2012 09:00 am at 9:00 am |
  15. Dave

    I love the democrats logic: Bush was unpatriotic because of the debt he created. However, we now have the coolest President because he is going into debt to save the economy ($5 trillion in 3 1/2 years). If debt was the solution, we would have been out of debt $16 trillion ago!

    May 19, 2012 09:06 am at 9:06 am |
  16. Dave

    To Think Again: Republicans blocked everything? Um. . . . . Obama had both the house and senate for two years. And, now it is the republicans fault?

    May 19, 2012 09:07 am at 9:07 am |
  17. jacksays

    Interesting ad but, again, it gives no specifics. "I'll do this, I"ll do that" but no "this is how I'll do it."

    The Psych 101 approach is cute, too: "... President Romney will..." and reference to "...Obama...", not "President Obama."

    Like him or not, MR. Romney, he IS the current POTUS and should be treated as such. You'd expect nothing less if the roles were reversed.

    May 19, 2012 09:20 am at 9:20 am |
  18. rconatser1

    So rape the planet, and more tax cuts for the rich. Typical GOP reasoning that ruined the American economy, while creating more millionaires and billionaires. Pathetic.

    May 19, 2012 09:35 am at 9:35 am |
  19. ironside

    All Romney does is lie now. So what will change if he was in office? He will be the lier in chief.

    May 19, 2012 09:52 am at 9:52 am |
  20. Devon

    True Dat dog1 Its 100 % true That Mr Personality will send all that supply to His Bejing buddies. He doesnt go there.

    May 19, 2012 10:18 am at 10:18 am |
  21. Devon

    Did Yall see the Mittster with Casik with his Doom & Gloom Message on how Ohio is so bad then John sayin, Yo Mitt quit it with the EVERYTHING SUCKS & EVERYTHING BLOWS TOUR. There are 80 THOUSAND Job Openings in our State. & The Mittster looks & DA DA DA DA. No Mit everything does not suck & Everything does not Blow, But YOU do!!!!!!!!!

    May 19, 2012 10:22 am at 10:22 am |
  22. Nina

    Unfortunately none of the main stream media wants RON PAUL in the white house. He would be the only one I would vote for. He is honest, honorable, intelligent, trustworthy, and consistant in his voting and would know how to get this country back on track.......He is the only one to vote for. Put his name on your ballot and help the USA. Vote for RON PAUL 2012

    May 19, 2012 10:23 am at 10:23 am |
  23. anoel2005

    Romney will take all the important measures to kick start the economy. He plans to make the U.S. the most business friendly environment. With that in focus, jobs will be created.

    On the other hand , Obama is in support of over regulation and other job killing positions ( i.e. he fought Keystone, and 1000 NON Union jobs by Boeing in S.Carolina ).

    I already bought the champagne for election day in Nov. when soon to be President Romney wins !!!!

    May 19, 2012 10:23 am at 10:23 am |
  24. anoel2005

    All you liberals/Dems continually forget the fact that the Democrats controlled both House of Congress from 2007 through 2010.

    but you still Blame Bush . Why not Blame the DemBATS ???????

    May 19, 2012 10:25 am at 10:25 am |
  25. Devon

    As Mr Personality shake the hand of an African American the young man asks Mitt Hey how many Black Elders are their in The Lds & whats my chance of being one?? Mittster says 0 & 0!!!

    May 19, 2012 10:29 am at 10:29 am |
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