Romney campaign touts day one initiatives in first general election ad
May 18th, 2012
07:26 AM ET
2 years ago

Romney campaign touts day one initiatives in first general election ad

Washington (CNN) - Mitt Romney, the likely GOP presidential nominee, is using his first general election ad to highlight the policy priorities he would enact on his first day in office, asking voters, "What would a Romney Presidency be like?"

The spot, titled "Day One," began airing Friday in Iowa, North Carolina, Ohio and Virginia - all battleground states. The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."

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The controversial proposed 1,700 mile pipeline would carry oil from Canada through the U.S. to the Texas coast.

President Barack Obama last January decided against issuing a permit that would have allowed construction of the pipeline. Republicans attacked the administration over the decision because they say it would not only promote energy security but also create jobs. Romney previously has said he would have approved it.

Environmentalists bitterly oppose the pipeline because of the damage the construction might cause.

The White House has said it will make a final decision on the project after the election.

The Romney commercial emphasizes some of the same policy ideas the candidate highlights on the stump, promising tax cuts that "reward job creators, not punish them."

The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

But Obama's campaign responded saying Romney's day one promises are empty, just like the promises he made in his 2002 Massachusetts gubernatorial campaign.

"Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

As CNN reported Thursday, the campaign purchased at least $1.2 million of ad time in Ohio, North Carolina, Iowa and Virginia for broadcast time beginning Friday and running through Tuesday, according to a Republican ad buying source.

The campaign also released a Spanish-language version of the ad.

On Thursday in Jacksonville, Florida, Romney told reporters the campaign would be entering the high stakes ad wars soon.

"I certainly hope that you'll get a chance to see our first ad that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney said.

Also see:

Romney to start airing first general election campaign ad Friday

Third party effort packs it in for 2012

Conservative group hits the road in Wisconsin


Filed under: 2012 • Ads • Mitt Romney
soundoff (475 Responses)
  1. s

    as usual no policies, guess he has to ask GW what he needs to do

    May 18, 2012 07:57 am at 7:57 am |
  2. winky

    Tax cuts for the rich! More huh sheesh

    May 18, 2012 08:19 am at 8:19 am |
  3. K3Citizen

    I didn't see where Romney said he will eliminate the deficit on his first day. If he can't create jobs and reduce the deficit on the first day then there really is no need to elect him.

    May 18, 2012 08:33 am at 8:33 am |
  4. nilla

    "The White House has said it will make a final decision on the project after the election."

    Which basically means they're going to approve it, but don't want to anger the base prior to the election. So Day 1 will be the same regardless of who we vote for.

    May 18, 2012 08:42 am at 8:42 am |
  5. reginaldb6

    What is Romney actually recommending absolutly nothing but a bunch of smoke and mirrors. Why don't the media ask him real questions, and pinned him down to find out what his real postions are. A Romney president really means millions upon milllions of people destory while his selective crowd flurished. A time period in which workers will have no rights at all and the employers can dictate how the workers live and vote, in other words modern slavery.

    May 18, 2012 08:47 am at 8:47 am |
  6. Joe from CT, not Lieberman

    The only jobs that Willard knows how to create are minimum-wage, no-benefit jobs that only help his fellow vulture capitalists. If he really wants to do something about the supposed lack of oil is to improve the pipeline system that brings oil from the roadblock it currently faces in Oklahoma and encouraging the oil companies to not only run the refineries at capacity, but to also build new ones. The only reason we have a "gas crisis" in this country is Big Oil's shipping the crude to other countries for refining because they will not run their systems at a higher level.

    May 18, 2012 08:48 am at 8:48 am |
  7. SEAL Team Alpha and Omega

    This won't happen, but in Willard's mind, he's thinking, "Gee, now I don't have to keep trying to walk a tight rope and stradle the fence and change positions everytime one of those, uh, you know, one of those, uh, uh, whata they call, 'em, oh, yeah, that's it, the uh, the average Americans, ask me one of their dumb questions about jobs and silly things like that. Whew, boy, wouldn't that just be somethinf? No more standing in front of the public and news reporters trying to avoid justifying my ill-gained wealth and about how I used Bain Capital to get rich beyond my wildest dreams. Yeah, then I could just retreat into the White House, avoid the camera's and work on my plan to make the rich richer and the poor poorer."

    May 18, 2012 08:56 am at 8:56 am |
  8. Core republican Values

    A Romney presidency would feature massive, bloated pentagon spending. $Trillions wasted on meaningless defense. It would probably feature an Invasion of Iran, Africa, and perhaps Mexico, costing $ trillions more and thousands of murdered soldiers for nothing, just like Bush's invasion of Iraq and Afghanistan.

    Thats what a Romney presidency would look like.

    May 18, 2012 08:59 am at 8:59 am |
  9. Billy, NYC

    We the Americans want a President who is interested in helping the middle class to rebuild from the recession. Not to increase the wealth of the top 1%. The real job creators are NOT the top 1%. They are all the small business owners throughout the country. Small business owners would not send jobs oversea like the BIG corporations. Get Real GOP liers.

    May 18, 2012 08:59 am at 8:59 am |
  10. SEAL Team Alpha and Omega

    This won't happen, but in Willard's mind, he's thinking, "Gee, now I don't have to keep trying to walk a tight rope and straddle the fence and change positions every time one of those, uh, you know, one of those, uh, uh, whata they call, 'em, oh, yeah, that's it, the uh, the average Americans, ask me one of their dumb questions about jobs and silly things like that. Whew, boy, wouldn't that just be something? No more standing in front of the public and news reporters trying to avoid justifying my ill-gained wealth and about how I used Bain Capital to get rich beyond my wildest dreams. Yeah, then I could just retreat into the White House, avoid the camera's and work on my plan to make the rich richer and the poor poorer."

    May 18, 2012 08:59 am at 8:59 am |
  11. Governor 47th in Job Growth

    "Uh, I'm actually going to to, I'm not familiar precisely with exactly what I said, but I stand by what I said, whatever it was. And with regards to, uh, I'll go back and take at what was said there." – Willard Romney.
    Wow, you couldn't come up with a better line being a writer for SNL.

    Willard please explain the "common sense health care reform"....so what he did before as Governor in MA with the extra large podium was not common sense? I see.
    Those tax cuts for "job creators" (hahahahahahahaha) have already been in place, tax cuts alone don't seem to be doing the trick.

    May 18, 2012 09:03 am at 9:03 am |
  12. DR

    Ever live in Utah? He is a Mormon, and things will change, I guarantee it! If Rev. Wright is an issue for Obama, then Mitt should be ask about the secret temple blood oath ceremony against the government. This will be an issue! See Reed Smoot.

    May 18, 2012 09:03 am at 9:03 am |
  13. stew

    If a pipeline was built as well as the one up in Alaska then who needs worry about this project. It is a tussle to get invested in the companies able to do the job, money talks.

    May 18, 2012 09:04 am at 9:04 am |
  14. Rudy NYC

    This Keystone Pipeline debate is just pure politics. The Obama administration has approved dozens of other pipelines. At the request of a Republican governer, the administration has held up approval until the engineering is done.

    I wonder how many people are out there, angry with the administration because the pipeline has not been approved, know that the route has not been finalized. Do they realize that if approval were to be given now, the oil companies could decide on a route of their choosing? Do they even realize that the selected route could come right through their property, and there will be nothing that they can do about it because it has all been pre-approved?

    May 18, 2012 09:05 am at 9:05 am |
  15. Ryanmitt

    the Ryan plan. Screw all but the 1 percenters DAY ONE Day TWO reduce taxes for the 1 percenters. Day 3 repeal the health care and go back to the old way. INSURANCE companies good, obamacare bad. More lies.
    OBAMA 2012

    May 18, 2012 09:09 am at 9:09 am |
  16. gg

    if your going to do it, take time do it right not the republican crash and burn,remember the gulf coast–that oil is for exporting to china-so whats the rush–temp,jobs

    May 18, 2012 09:09 am at 9:09 am |
  17. clindseysmith

    Shouldn't the spot say "Day 1 Romney will approve the Keystone pipeline project, getting government out of the way so that private industry can create jobs."? After all, isn't the narrative that government doesn't create jobs, the private sector does?

    May 18, 2012 09:11 am at 9:11 am |
  18. Rudy NYC

    The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."
    -------------
    "thousands of jobs" Well, that's less than Rick Perry's claim of "over a million jobs" that he made during one debate last fall. That's less than the "tens of thousands of jobs" roared by Speaker Boehner and other Republican members of the house. In fact, that claim is more in line with the liberal estimates of between 4000-8000 temporary jobs.

    Once completed, there will be less than half that number of permanent jobs. And once completed, the price of the resources we currently purchase at a discounted price, because of the current transportation costs, will go up. In fact, the price will go up long before the pipeline is completed, as speculators bid the price upwards because they know the value of the resources will increase.

    May 18, 2012 09:12 am at 9:12 am |
  19. v_mag

    As Rob-money is a clone of GWB, I imagine his first day in office he'd spend playing with Legos, or something similar.

    May 18, 2012 09:14 am at 9:14 am |
  20. GROVER NORQUIST IS A ENEMY OF THE STATE/ConservaFASCISTS

    Will he repeal the Lill Ledbetter Act on day one as well? Willard nor his campaign have gotten back to us on whether or not Willard supports the law.

    May 18, 2012 09:15 am at 9:15 am |
  21. Bob B

    How about an ad about all the bad things he will do. The story read like he was only going to tell people about the good things.

    May 18, 2012 09:20 am at 9:20 am |
  22. Terry

    Does this mean Romney will replace the Affordable Care Act with his own version of health care reform from his time as governor? Oh, wait...its the same.

    May 18, 2012 09:21 am at 9:21 am |
  23. coy4one

    What they don't tell you about the Keystone pipeline is that the jobs are temporary. Once the pipeline is completed, all those people will be out of work again. Yes, it is better to have a temporary job, but this is just a quick fix for the Republicans. Romney has also said that he would repeal the Healthcare Act. Polls show that most Americans are against repeal. Tell all the parents of children who now have healthcare coverage why they will not after Romney takes office, I doubt you will find supporters. I don't have a problem with repealing parts of the law, but a total repeal is not in the interest of the health of this country.

    May 18, 2012 09:22 am at 9:22 am |
  24. mynamehere

    Day 1 the first decision will be to make salt lake city the capital. Day 2 we'll all have to wear magic underwear from the temple.

    May 18, 2012 09:24 am at 9:24 am |
  25. Thinker

    Too bad romney has no clue. No facts no details. What a genius

    May 18, 2012 09:26 am at 9:26 am |
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