Romney campaign touts day one initiatives in first general election ad
May 18th, 2012
07:26 AM ET
6 years ago

Romney campaign touts day one initiatives in first general election ad

Washington (CNN) - Mitt Romney, the likely GOP presidential nominee, is using his first general election ad to highlight the policy priorities he would enact on his first day in office, asking voters, "What would a Romney Presidency be like?"

The spot, titled "Day One," began airing Friday in Iowa, North Carolina, Ohio and Virginia - all battleground states. The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."

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The controversial proposed 1,700 mile pipeline would carry oil from Canada through the U.S. to the Texas coast.

President Barack Obama last January decided against issuing a permit that would have allowed construction of the pipeline. Republicans attacked the administration over the decision because they say it would not only promote energy security but also create jobs. Romney previously has said he would have approved it.

Environmentalists bitterly oppose the pipeline because of the damage the construction might cause.

The White House has said it will make a final decision on the project after the election.

The Romney commercial emphasizes some of the same policy ideas the candidate highlights on the stump, promising tax cuts that "reward job creators, not punish them."

The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

But Obama's campaign responded saying Romney's day one promises are empty, just like the promises he made in his 2002 Massachusetts gubernatorial campaign.

"Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

As CNN reported Thursday, the campaign purchased at least $1.2 million of ad time in Ohio, North Carolina, Iowa and Virginia for broadcast time beginning Friday and running through Tuesday, according to a Republican ad buying source.

The campaign also released a Spanish-language version of the ad.

On Thursday in Jacksonville, Florida, Romney told reporters the campaign would be entering the high stakes ad wars soon.

"I certainly hope that you'll get a chance to see our first ad that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney said.

Also see:

Romney to start airing first general election campaign ad Friday

Third party effort packs it in for 2012

Conservative group hits the road in Wisconsin

Filed under: 2012 • Ads • Mitt Romney
soundoff (475 Responses)
  1. SCOTO

    The media can hype this all they like. Romney doesnt stand a chance of being this country's President EVER.
    The Tea Party has ensured that this Republican party of today has become unelectable

    May 18, 2012 12:44 pm at 12:44 pm |
  2. Badboy

    Mitt Romney is for the rich and powerful. Obama is for the poor and middle class. Who do you want for your president for the next four years?

    That is funny rickp530; Obama has higher gas, food and energy(utility bills) prices for the poor and middle class. He has been playing golf, taking vacations and hanging with the rich Hollywood types, oh and more important than anything, he has come out for gay marriage. Yeah, he is one of the best! You Demwit libtards are funny! Obama saint, Romney devil! I get it. Duh....

    May 18, 2012 12:44 pm at 12:44 pm |
  3. California Gary

    He wants to reward all of those "job creators" for sitting on their record profits and creating no jobs.......way to go Mitt. Looks like you really have your finger on the pulse of America!

    May 18, 2012 12:44 pm at 12:44 pm |
  4. Governor 47th in Job Growth


    No matter what Romney does on his first day, it will be more than Obama has done in his first 3.5 years.
    What complete and utter nonsense. Ledbetter Act, financial reforms (even though the Guardians of Plutocracy watered it down), saved Detroit, ordered hit on OBL, stopped the bleeding out of job losses and now they are growing in spite of GOP headwinds, healthcare reform (Mitt's favorite, shhhh don't tell people about the mandate flip-flop though), got us out of one useless war, signed agreement to withdraw on the other, end of DADT so patriotic people of all kinds may freely join the armed services.....
    Please don't post gibberish in the future.

    May 18, 2012 12:45 pm at 12:45 pm |
  5. Craig from Pa.

    No president can get things through the political system on day one...that is just pure BS!!...As far as this many remember the gas shortage in the '70's and we were hell bent on building the Alaskan pipeline so we could supply ourselves with oil and gas???.. What happened there??? Most of that oil is sold on the world market and not used for the United States...Are you all still that gullible that this pipeline is for supplying us??.... I have a bridge I want to sell you! Mitt has no "magic wand" and things won't get better quickly with him taking over...I'll bet him $10,000 that he can't do half of what he professes he can do!

    May 18, 2012 12:45 pm at 12:45 pm |
  6. Jewels

    BadBoy - get over it. You're a drama queen...

    May 18, 2012 12:46 pm at 12:46 pm |
  7. bethjoyce

    Thousands of dollars spent on this ad that will do absolutely nothing!! Good try Mitt. I really hope you go down bad in November.

    May 18, 2012 12:47 pm at 12:47 pm |
  8. emma

    "Common sense" health care reform? What Romney is touting as common sense is to set up conditions so that private health insurance companies will be able to make more profits from our medical care needs and to get a tax cut while they are doing so.

    May 18, 2012 12:49 pm at 12:49 pm |
  9. Evangenital

    Republicans are evil.

    May 18, 2012 12:50 pm at 12:50 pm |
  10. donnie7929

    It clearly shows that "Miit" does not know how the three arms of goverment works.If he passes the keystone pipeline through the House,which is contorlled by Rebublicans,how will he pass it through the Senate?

    May 18, 2012 12:50 pm at 12:50 pm |
  11. Jay

    The keystone pipe line= we get the pollution and China gets the oil.

    May 18, 2012 12:52 pm at 12:52 pm |
  12. noteabags

    "The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform.""

    You mean something more liberal – like Romneycare. Sounds great!

    May 18, 2012 12:52 pm at 12:52 pm |
  13. Mark Poulson

    ...I'll vote for Romney as Jon Lovitz said "...Obama is an a@#$$^" ...he jokes that Romney is out of touch because he bet $10,000 and then he goes to a party where each PLATE costs $41,000.00, are you kidding me? Obama is out of touch and the morons who support him

    May 18, 2012 12:53 pm at 12:53 pm |
  14. Jason

    The only thing keystone pipeline does is allow exporting of American oil to profit the oil companies. The rethugs have time again proven that every conservative is a vermin. How about this we allow the conservatives to biuld the oil pipeline if it does not bring down the gas prices immediately we ship your asses to Antartica

    May 18, 2012 12:54 pm at 12:54 pm |
  15. Captain Moroni

    We need values restored to America again.

    – Romney is married and faithful to his wife of over 40 years.
    – Paid over 15% to charity to help the poor
    – Attends church every Sunday – not just on Christmas or Easter
    – Keeps the sabbath day holy – will not buy any item or attend sport games on Sunday.
    – Does not gamble, smoke, drink coffee or tea, drink alcohol, take drugs, or swear
    – Will not judge another person's faith
    – Gave years of service helping other families in their needs.

    May 18, 2012 12:56 pm at 12:56 pm |
  16. kakaraka

    Give more tax breaks to reward job creators? Where are the jobs? I'm tired of all these GOP/Romney job creators BS. I now see that the so-called job creators I mean the 1% millionaires, billionaires including Romney is the concern of Romney. Make the rich more richer on the back of the poor and middle class. Disgusting. Nobody in his right mind would vote for Romney.

    May 18, 2012 12:57 pm at 12:57 pm |
  17. JohnRJohnson

    NOBODY, INCLUDING MITT ROMNEY, knows what he will do during his entire time in office, MUCH LESS on his first day in office if he is elected. The man is a pathological liar.

    May 18, 2012 12:59 pm at 12:59 pm |
  18. kuewa

    On Day 2, 99.99% of the population will have their pay lowered, taxes raised and benefits cut, while income and capital gains taxes will be eliminated for the 0.01%. On Day 3, car elevators will be added as a tax deduction while home mortgage interest deductions will be eliminated. On Day 4, any company still providing benefits to their employees will be turned over the Bain Capital. On Day 5, Bain will dissolve those companies while Romney takes care of the other bleeding heart employers, both collecting any remaining assets. On Day 6, any remaining taxes for the 0.01% will be eliminated. And on Day 7, Romney will rest.

    May 18, 2012 01:02 pm at 1:02 pm |
  19. dbc

    Romney is the kind of guy who goes into a revolving door behind you, and comes out ahead of you. How could anyone trust this two-faced flip flopper?

    May 18, 2012 01:02 pm at 1:02 pm |
  20. Jake

    @ badboy. Obama is not for the poor and middle class. He hold us back. He says he creates jobs. But if a company did thier numbers like Obama and friends. Thy would have record profits along with record losses.
    Mitt will be socially and fiscally responsible as president. Obama hand his campaign are throwing out the same false arguments that have been expected and that were thrown at Mitt 6 months ago. They were proven wrong or weak arguments then and they will be again.

    May 18, 2012 01:03 pm at 1:03 pm |
  21. Captain Moroni

    Obama is not a smart President when it comes to fixing our economy. The country's deepest recession is hurting everybody. I vote for someone else. We can't depend on him for another term.

    May 18, 2012 01:04 pm at 1:04 pm |
  22. angryoldguy

    People only see and hear what they want to see and hear, as long as it agrees with their preconceived beliefs. The real victim in 2012 will be the truth, which is already taking a hell of beating. Wake up (if you can) the people running for office are only telling you what they know you want to hear. Whoever gets in, will take his orders form the rich and powerful, not from the people at large. If you are not worth millions or better yet billions, you really have no say in what gets done or how it gets done. The "middle class" has been reduced to being serfs, peasants and peons.

    May 18, 2012 01:04 pm at 1:04 pm |
  23. Jerry

    Romney wants to replace Obama's health care with common sense health care reform. Sounds like code to me that he wants to go back to how things were with health insurance companies denying policies to those with pre-existing condition and once again making it unaffordable to a greater segment of the population.

    May 18, 2012 01:04 pm at 1:04 pm |
  24. thetruthsayerisHere

    Fact is anyone would be better than the current king without a crown and his low iq sidekick Biden.

    May 18, 2012 01:08 pm at 1:08 pm |
  25. Stephen in VA

    Gotta love all the "libtards" and other namecalling. Are we all Americans, or a bunch of battling children?

    Speaking of Americans, why is everybody so gung-ho to let a Canadian company use Canadian employees to build a pipeline through the center of the United States? Even worse, why are they lying that this will create thousands of American jobs?

    May 18, 2012 01:08 pm at 1:08 pm |
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