Romney campaign touts day one initiatives in first general election ad
May 18th, 2012
07:26 AM ET
3 years ago

Romney campaign touts day one initiatives in first general election ad

Washington (CNN) - Mitt Romney, the likely GOP presidential nominee, is using his first general election ad to highlight the policy priorities he would enact on his first day in office, asking voters, "What would a Romney Presidency be like?"

The spot, titled "Day One," began airing Friday in Iowa, North Carolina, Ohio and Virginia - all battleground states. The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."

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The controversial proposed 1,700 mile pipeline would carry oil from Canada through the U.S. to the Texas coast.

President Barack Obama last January decided against issuing a permit that would have allowed construction of the pipeline. Republicans attacked the administration over the decision because they say it would not only promote energy security but also create jobs. Romney previously has said he would have approved it.

Environmentalists bitterly oppose the pipeline because of the damage the construction might cause.

The White House has said it will make a final decision on the project after the election.

The Romney commercial emphasizes some of the same policy ideas the candidate highlights on the stump, promising tax cuts that "reward job creators, not punish them."

The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

But Obama's campaign responded saying Romney's day one promises are empty, just like the promises he made in his 2002 Massachusetts gubernatorial campaign.

"Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

As CNN reported Thursday, the campaign purchased at least $1.2 million of ad time in Ohio, North Carolina, Iowa and Virginia for broadcast time beginning Friday and running through Tuesday, according to a Republican ad buying source.

The campaign also released a Spanish-language version of the ad.

On Thursday in Jacksonville, Florida, Romney told reporters the campaign would be entering the high stakes ad wars soon.

"I certainly hope that you'll get a chance to see our first ad that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney said.

Also see:

Romney to start airing first general election campaign ad Friday

Third party effort packs it in for 2012

Conservative group hits the road in Wisconsin


Filed under: 2012 • Ads • Mitt Romney
soundoff (475 Responses)
  1. normajean @ verizon ,com

    He would stand in front of the nation and say"" I don't know what i said but I'll stand behind it"...In Fact that's probably what he would say for his first whole year in office....This man is lacking TOO many important qualities to be president!!!..He's been running for president for so long...I think he's forgotten what he's doing!!!
    !

    May 18, 2012 01:38 pm at 1:38 pm |
  2. Skeptic

    "The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

    Sweet, he's going to pay a single payer system on day 1 as that is really the only common sense option. Sign me up!

    May 18, 2012 01:38 pm at 1:38 pm |
  3. gg

    what america needs is long term manufacturing jobs ,oil jobs are what they are temp.jobs.hand full of full time jobs. romney good at creating paper jobs that manufactuer nothing selling chinese products

    May 18, 2012 01:40 pm at 1:40 pm |
  4. Peter

    Most companies in the USA are experiencing record profits.

    So, where are the jobs?

    Yes, let's give even MORE tax breaks to big businesses so they can continue to pocket even more revenue and still not hire.

    May 18, 2012 01:44 pm at 1:44 pm |
  5. John

    Romney will say anything to get elected. He should keep his day job( oh that right, he's employed to). He will never make it to the White House without an invitation.

    May 18, 2012 01:45 pm at 1:45 pm |
  6. ObjectiveGuy

    I see where all of those million$ of dollar$ raised by the Obama campaign are being spent. On low level blogger trolls, who repeatedly post their poorly worded slams against all things Republican, and sing the praises of all things Obama. Sounds like the Obama campaign must be pretty desperate to resort to such juvenile tactics.

    May 18, 2012 01:46 pm at 1:46 pm |
  7. Sniffit

    First task: Install golden toilet behind Oval Office desk.

    May 18, 2012 01:46 pm at 1:46 pm |
  8. BrianBkyn

    Every time I hear the term Job Creators I want to puke. Your taxes were lowered, profits are booming, the stock market has doubled. So where are the jobs? Oh in India and China and Thailand and Vietnam and any other 3rd world country. I think Romney should specify that all these jobs that are going to be created in his administration will be overseas. But so what? The rich just get richer and our middle class slowly vanishes. The American Dream. For some.

    May 18, 2012 01:48 pm at 1:48 pm |
  9. curious

    Why was Rmoney a one term governor, and how could anyone believe he would do better as president than his record as governor? And would someone tell this fool that being president is not like being king.

    May 18, 2012 01:49 pm at 1:49 pm |
  10. fatboy14

    Go, Romney!

    Keystone pipeline is the way to go – let's treat our Canadian friends with a little more dignity and respect.

    May 18, 2012 01:50 pm at 1:50 pm |
  11. mike

    amazing how you can tell a liberal just by asking what they do for a living. most have never run a company and thus have the opinion that big biz is criminal, without those who want to risk it all and start a company the rest of you whiners would have NO jobs.

    May 18, 2012 01:53 pm at 1:53 pm |
  12. Jason

    Day 2 Romney Presidency: Bane appointed as the head of US treasury(Thanks rethug skullia-corporations are people) typically Bane rewards itself, loading the companies with debt for guaranted failure. Same fate awaits US.

    May 18, 2012 01:56 pm at 1:56 pm |
  13. Cedar Rapids

    "ObjectiveGuy – I see where all of those million$ of dollar$ raised by the Obama campaign are being spent. On low level blogger trolls, who repeatedly post their poorly worded slams against all things Republican, and sing the praises of all things Obama. Sounds like the Obama campaign must be pretty desperate to resort to such juvenile tactics."

    so using that logic you must be paid to slam dems right?

    May 18, 2012 01:57 pm at 1:57 pm |
  14. Larry L

    As Romney supports the Paul Ryan Plan the folks on Social Security and Medicare will need to start looking for other options. Since Romney wants to deregulate the banking industry you might want to put your money offshore – where Romney keeps his fortune. Latinos will need to start the "self-deportation" process. Just leave your kids and carry a few meager possessions back across the border. Get in a nice straight line... Romney likes things neat. A few of you Latinos need to stay behind to clean Mi8tts homes, pools, many cars and cook for his children. They're too "special" to waste time with those chores.

    May 18, 2012 01:59 pm at 1:59 pm |
  15. once upon a horse

    I think once in office we'll find out that like the auto industry turnaround it was really Mitt that made the bin Laden call and had the troops pulled from Iraq. Perhaps he'll by then get the secret from Newt and Bachmann about getting $2 to @2.50 a gallon gasoline as well.

    May 18, 2012 02:00 pm at 2:00 pm |
  16. JK

    Day 3 Romney presidency: Appoints GED Jan of AZ as the head of the department of homeland security to bring all of US to Arizona level

    May 18, 2012 02:01 pm at 2:01 pm |
  17. NATHAN WIMBERLY

    Mitt McCain won't make it to day one.

    May 18, 2012 02:02 pm at 2:02 pm |
  18. ogallalafan

    The Keystone pipeline is not just an "environmentalist issue". The pipeline goes right across the Ogallala aquafer, which supplies about 30% of the total irrigation water for US agriculture and about 80% for the 8 US states that lie on the aquafer. If the pipeline were to spill and contaminate the aquafer, US agriculture could be devastated for decades.

    This is an economic issue. It's irresponsible to place a dangerous oil pipeline across such a valuable resource.

    May 18, 2012 02:03 pm at 2:03 pm |
  19. gg

    romney ,bains ,slogan should be -building chinas millitary -one day -one dollar at time -buy made in china

    May 18, 2012 02:04 pm at 2:04 pm |
  20. Charlie from the North

    You first days sound a lot like George W Bush's last days. America is not stupid enough to fall for that again so soon. Or at least I pray to God that they are not that stupid.

    May 18, 2012 02:06 pm at 2:06 pm |
  21. i want a mega rich Mormon who hides money overseas, and a master tax evader as president

    Mr money bags as Prez. Cannot wait. Mr Howell, from Gilligan's island. The material for comedians will be great for years. All mitt need is a captains hat.

    May 18, 2012 02:09 pm at 2:09 pm |
  22. JASON

    "amazing how you can tell a liberal just by asking what they do for a living"
    When you ask a Neocon the same question you get an answer like Joe the plumber. Can some Neocon thug please answer one question if the Necons are so much for personal responsibility why are the Red states renowned welfare queens?
    Alabama: $2.03
    Alaska: $1.93
    If personal accountability is not a mere talking point Romney needs to payback the pensions of those workers that he stole through bain. Is BAINING the way his presidency would work. Borrow, steal and fire. So we can safely predict from this
    LAST DAY OF ROMNEY PRESIDENCY: UNITED STATES, YOU ARE FIRED FROM HOLDING FURTHER ELECTIONS.

    May 18, 2012 02:09 pm at 2:09 pm |
  23. Larry L

    @ObjectiveGuy

    "I see where all of those million$ of dollar$ raised by the Obama campaign are being spent. On low level blogger trolls, who repeatedly post their poorly worded slams against all things Republican, and sing the praises of all things Obama. Sounds like the Obama campaign must be pretty desperate to resort to such juvenile tactics."
    -------------------------------------------------------------
    The Tea Party backers (Koch brothers et. al.) let a contract to hand-paint signs to look as if they were actually painted by a grass-roots movement. Many were racist slogans. Juvenile, dishonest or racist?

    About 20% of those calling themselves "conservatives" still believe the President wasn't born in the U.S. They still think he plans for "death squads to come for granny". They still believe he wants to come and get your guns – even though he's signed a regulation to allow concealed weapons in National Parks. They still think he started the recession even though Bush issued the first TARP bailout package and 8.5 million jobs were lost BEFORE the President tok office. Stupid or racists... or both?

    When questioned about Obamacare's specific provisions, Republicans tend to select every benefit of the plan – but then reject the obligation for all Americans to pay into a plan – a critical part of the concept. They want all of the benefits but do not want to pay for them. Delusional or ignorant?

    May 18, 2012 02:13 pm at 2:13 pm |
  24. Joe Schmoe

    Mitt will say anything to get elected – " He cant recall what he said" what a convienient excuse. " Yes your honor I do not recall that specific conversation" Sounds like he's already preping for the grand jury investigation.

    May 18, 2012 02:17 pm at 2:17 pm |
  25. works for me

    What an arrogant piece of Mitt. He's going to ignore all of the research, all of the tests and all of the scenarios just to make his fat cat oil CEOs happy. It always gets sold to the highest bidder... NO matter what the President says.
    GOP...just for the Party... heck with the people!

    May 18, 2012 02:19 pm at 2:19 pm |
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