Romney campaign touts day one initiatives in first general election ad
May 18th, 2012
07:26 AM ET
3 years ago

Romney campaign touts day one initiatives in first general election ad

Washington (CNN) - Mitt Romney, the likely GOP presidential nominee, is using his first general election ad to highlight the policy priorities he would enact on his first day in office, asking voters, "What would a Romney Presidency be like?"

The spot, titled "Day One," began airing Friday in Iowa, North Carolina, Ohio and Virginia - all battleground states. The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."

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The controversial proposed 1,700 mile pipeline would carry oil from Canada through the U.S. to the Texas coast.

President Barack Obama last January decided against issuing a permit that would have allowed construction of the pipeline. Republicans attacked the administration over the decision because they say it would not only promote energy security but also create jobs. Romney previously has said he would have approved it.

Environmentalists bitterly oppose the pipeline because of the damage the construction might cause.

The White House has said it will make a final decision on the project after the election.

The Romney commercial emphasizes some of the same policy ideas the candidate highlights on the stump, promising tax cuts that "reward job creators, not punish them."

The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

But Obama's campaign responded saying Romney's day one promises are empty, just like the promises he made in his 2002 Massachusetts gubernatorial campaign.

"Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

As CNN reported Thursday, the campaign purchased at least $1.2 million of ad time in Ohio, North Carolina, Iowa and Virginia for broadcast time beginning Friday and running through Tuesday, according to a Republican ad buying source.

The campaign also released a Spanish-language version of the ad.

On Thursday in Jacksonville, Florida, Romney told reporters the campaign would be entering the high stakes ad wars soon.

"I certainly hope that you'll get a chance to see our first ad that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney said.

Also see:

Romney to start airing first general election campaign ad Friday

Third party effort packs it in for 2012

Conservative group hits the road in Wisconsin


Filed under: 2012 • Ads • Mitt Romney
soundoff (475 Responses)
  1. don

    For the very rich, like Romney, getting richer becomes a sport, like polo or yachting or golf. To "manage our national bankruptcy", while further enriching his NFL and Nascar team-owning friends and pulling a handsome fee in tax cuts will be a Bain-worthy coup. Smirks all around!.
    Having a soul-less consultant like K. Rove, whose plebeian background in collegiate debate allows him to take either side of any issue, to envenomate the opposition makes it easier for GOP (who prefer their dirty work done by "The Help")

    May 18, 2012 02:22 pm at 2:22 pm |
  2. Kathleen Farrell

    So he'll allow a pipeline with potential severe environmental impacts so Cana;da can sell oil to China, allow insurance companies to dump cancer patients and others who face terminal disease and further cut taxes for the wealthy. Please tell me voters are not competely stupid!

    May 18, 2012 02:24 pm at 2:24 pm |
  3. NATHAN WIMBERLY

    Katy is right. November 6 will be ugly for the unhinged GOBP.

    May 18, 2012 02:25 pm at 2:25 pm |
  4. JohnReedjr

    Keystone Pipeline huh. without regard for environmental consequences. Remember when Pittsburgh was covered in soot? The Cuyahoga river caught fire in Cleveland? Lake Erie was so polluted fish did not live in it nor people swim in it. Trees were dying in the Northeast because of acid rain. Remember that? Medical waste washing up on our beaches? That is what happens when we allow industry to act without regulation. So what if we ruin the aquifer in Nebraska. Small price to pay for getting dirty Canadian oil to China. Yea Romney's plan is great.

    May 18, 2012 02:27 pm at 2:27 pm |
  5. Not_Rich

    I am in the top 10% of households in the country......if you have a HOUSEHOLD income of $109k (or more), you are in the top 10%. The top 10% pay 71% of the taxes...or... 90% of the households pay ONLY 29% OF THE TAXES. That seems a bit lopsided... And, I can assure you that folks with household incomes of $109k do not consider themselves wealthy!
    People keep discussing the top 1-10% and all of the associated wealth and minimal taxes that the government demands. So my request is to simply look at the tax tables. If your primary income is through working for a corporation (as mine is), I can't imagine how everyone is 'hiding' their income as so many folks on here discuss.

    May 18, 2012 02:30 pm at 2:30 pm |
  6. kate

    People, Mitt DOES NOT care about you or your families or this country. He ONLY cares about himself and his very wealthy friends. If you're a Christian and think he's a Christian do some homework! The Mormon "Religion" is so far way from your beliefs. Jesus and Satan are brothers who were birthed on a different planet run by a god with thousands of wives. When Bishop Romney dies he will get his OWN PLANET and thousands of wives. Dark skinned people are below whites. The only way a woman can get to heaven (a Planet) is through her husband not Jesus. Pick up the Book of Mormon and Read! And yes, they do wear protective under wear with cult safety symbols. By the way, all my cousins are Mormons.

    May 18, 2012 02:32 pm at 2:32 pm |
  7. sonnie3

    The Hope and Change working? obama is spending so much money trying to get relected to be a leaderless potus and if the dollars were spend on the starveing / we could help millions of people get the nourishment for life/
    But he can't see past his nose and like all dictator's/ he just waste money hand over fist on his personal adgenda and neglects the needy. If he had a good record, there would be no need to be campaining instead of leading America forward and get back to what made us great. I am tired of a potus that leads from behind.

    May 18, 2012 02:33 pm at 2:33 pm |
  8. TomGI

    "...approve the Keystone Pipeline"
    Romney doesn't know what harm this will do but it definitely will not create any large number of long term jobs. And it will definitely not reduce gas prices for American consumers. It will make huge profits for oil companies and they can convert it to gasoline and export it freely to Asia without any limits or regulations.

    ... replacing the Obama health care initiative "with common sense health care reform."
    Which means your on your own so if you get sick you're on your own.

    The rest is just Romney "blah blah" and we are always waiting for his big "reveal" of his plan to make the lives of the middle class better. I can guarantee that will never come, never.

    May 18, 2012 02:34 pm at 2:34 pm |
  9. Expat American

    Day 1:

    Upon urging from Vice-President Rove, Romney will declare war on Iran. Palin will be Secretary of State. Bush/Cheney pardonned for Crimes Against Humanity and Tea Party in upheaval, due to lack of Democrat lawmaker to sign their food stamps and welfare checks.

    May 18, 2012 02:35 pm at 2:35 pm |
  10. Not_Rich

    @Kathleen, @works, @Joe, @Steve,@cranks – The Environmental Consulting industry has a market cap of almost $200B...don't you think that they have a financial stake in continuing the pipeline debate? Wake up folks...in any case, either side of any political debate is motivated by money. Don't fall for the media messaging that a politician is doing anything altruistically...have you ever seen a two-horned unicorn?

    May 18, 2012 02:35 pm at 2:35 pm |
  11. Lizzie

    My, my all the lovely, nice, considerate, do not have a bad word for anyone are out in full force.
    I guess if you could not repeat what MEDIA MATTERS and moveon.org puts out you would have nothing to talk about.

    May 18, 2012 02:36 pm at 2:36 pm |
  12. Bill

    Since Romney is so sure of his ideas for fixing the economy, will he promise to resign if they are implemented and the economy is not fixed in two years?

    May 18, 2012 02:37 pm at 2:37 pm |
  13. julie

    @ jp go take your meds.....and get an education– stay away from faux news that statement makes you look ya know stupid

    May 18, 2012 02:39 pm at 2:39 pm |
  14. Not_Rich

    "If you're not a liberal when you're 25, you have no heart. If you're not a conservative by the time you're 35, you have no brain"
    - Winston Churchill

    May 18, 2012 02:41 pm at 2:41 pm |
  15. The REAL Truth...

    @Badboy – Obama promised transparency, and to unite. What we need is some business experience not more hopey changey, shamey blamey from the liar an thief. But hey if you like higher gasoline prices, higher food prices, and higher energy bills, yeah vote for that idiot Oblahblah. Im for the middle class and poor except when I am hanging with George Clooney and Spike Lee. Right! I get it now! LGBT is more important than any jobs or pipeline anyway, right?
    -----------------------
    what part of dumbo, do you not understand. The verbiage in the above response displays blissful ignorance relied on by the manipulators of the right wing. The POTUS has NO control over or impact on the the price of gas, food or energy. Do I need to repeat s-l-o-w-l-y for you since you don't seem to get it. Robmey will continue to do just that... Please EDUCATE yourself.... DUH !

    May 18, 2012 02:43 pm at 2:43 pm |
  16. Jrdz

    Maybe Mittens should take all his off shore money a buy a Third World Country and become a Dictator for Life.

    May 18, 2012 02:44 pm at 2:44 pm |
  17. wonderabout

    Right – we all want to risk the largest and most important aquifer in this country so the oil-barons can get richer selling the tar sands heavy crude to China – Right – we all want Romney to sell out this country like he has done with so many companies and then hid his millions in profits in the Caiman Islands – Right – we all want more of the lunatic-right-wing -ultra-BS removing what remains of the benefits that we've all paid into (Read Soc. Sec and Medicare) – Right – we all think that these 30 second soundbites are a good use of millions and millions of dollars, that if spent where they were needed would do some real good – Right – we all know that his campaign promises are going to provide a decent living for the vanishing middle class – Now, I have a swamp in Florida to sell you!

    May 18, 2012 02:45 pm at 2:45 pm |
  18. Merle

    oh, but we don't have to worry about polluting the Ogalala Aquifer that nourishes the Great Plains of the North American continent because God/Christ/Mayan Apocalypse is coming for us all in a couple of years. Besides, we have had it written that GOD wants us to have dominion over all natural resources and we have demanded that people that want to be saved from Hell Fire to have to believe in that, too.
    See? they got an answer for everything!

    May 18, 2012 02:47 pm at 2:47 pm |
  19. Dean

    I'm counting the days until Obama is out.

    May 18, 2012 02:48 pm at 2:48 pm |
  20. Z

    Romney promises tax cuts for the "job creators". Great. A president who doesn't even realize what a myth "job creators" is. The job creators aren't going to create ANY new jobs if their customers don't have money!

    May 18, 2012 02:49 pm at 2:49 pm |
  21. Debbe

    What a mess........Personally I will not be voting for Romney as I think he is creepy and doesn't have a clue..... Until people find common ground on both sides...our country will divert from the real issues and keep bickering and not listening. Does he think that the House and Congress are just going to give him Carte Blanche to make whatever decisions he wants. Really?

    May 18, 2012 02:52 pm at 2:52 pm |
  22. Jane

    All they care abt is more money for the Rich, thats all they care abt, like this is gonna create jobs for the middle class, if it would we 'd be rolling in jobs, . They are just so dumb but then they fool the gullible every day. Jane

    May 18, 2012 02:52 pm at 2:52 pm |
  23. JW

    We need leaders who care about preserving our land, and building a safer, stronger country AND planet for our future generations. Mr. Romney is probably not one of those people. Obama is. He will win.

    May 18, 2012 02:52 pm at 2:52 pm |
  24. Jason

    Romney's
    six largest campaign contribution sources in 2011 were executives,
    family members and affiliated political action committees of Goldman
    Sachs, JPMorgan
    Chase, Morgan
    Stanley, Credit
    Suisse, Citigroup
    and Bank
    of America, according to the Center
    for Responsive Politics, a Washington,
    D.C.-based group that monitors campaign finances.

    By contrast, Ron Paul's three largest donors are
    The US Army, The U.S. Navy, and The U.S. Air Force

    May 18, 2012 02:53 pm at 2:53 pm |
  25. Jason

    We were able to close the oklahoma caucus to all of the doctors supporters and we were able to get Romney the most delegates to to go to the national convention!

    May 18, 2012 02:55 pm at 2:55 pm |
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