Romney campaign touts day one initiatives in first general election ad
May 18th, 2012
07:26 AM ET
6 years ago

Romney campaign touts day one initiatives in first general election ad

Washington (CNN) - Mitt Romney, the likely GOP presidential nominee, is using his first general election ad to highlight the policy priorities he would enact on his first day in office, asking voters, "What would a Romney Presidency be like?"

The spot, titled "Day One," began airing Friday in Iowa, North Carolina, Ohio and Virginia - all battleground states. The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."

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The controversial proposed 1,700 mile pipeline would carry oil from Canada through the U.S. to the Texas coast.

President Barack Obama last January decided against issuing a permit that would have allowed construction of the pipeline. Republicans attacked the administration over the decision because they say it would not only promote energy security but also create jobs. Romney previously has said he would have approved it.

Environmentalists bitterly oppose the pipeline because of the damage the construction might cause.

The White House has said it will make a final decision on the project after the election.

The Romney commercial emphasizes some of the same policy ideas the candidate highlights on the stump, promising tax cuts that "reward job creators, not punish them."

The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

But Obama's campaign responded saying Romney's day one promises are empty, just like the promises he made in his 2002 Massachusetts gubernatorial campaign.

"Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

As CNN reported Thursday, the campaign purchased at least $1.2 million of ad time in Ohio, North Carolina, Iowa and Virginia for broadcast time beginning Friday and running through Tuesday, according to a Republican ad buying source.

The campaign also released a Spanish-language version of the ad.

On Thursday in Jacksonville, Florida, Romney told reporters the campaign would be entering the high stakes ad wars soon.

"I certainly hope that you'll get a chance to see our first ad that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney said.

Also see:

Romney to start airing first general election campaign ad Friday

Third party effort packs it in for 2012

Conservative group hits the road in Wisconsin

Filed under: 2012 • Ads • Mitt Romney
soundoff (475 Responses)
  1. tumbleweed

    @I'M NOT RICH, "I am in the top 10% of households in the country......if you have a HOUSEHOLD income of $109k (or more), you are in the top 10%. The top 10% pay 71% of the taxes..."
    You sir do not pay 71% in taxes. You're are not even close to being rich, or the 1% for whom you are trying to align yourself with. You're just one of the middle class peons whom the 1% are using to protect their enormous wealth. Obama is trying to help you. I'm sure you got a tax cut from him. Romney wouldn't even want to shake your hand or look youin the eye, unless he was getting $ from you. He doesn't care about some guy making 60,000 per year. Your wife makes 41,000....he would just smirk at you, and ask you to park his car..

    May 18, 2012 04:55 pm at 4:55 pm |
  2. Anonymous


    No paid Obama supporters here. I see you have your own little anti-Obama talking points all done up for you to cut and paste though.

    Good luck with Mitt Romney. I've heard he likes to fire people once he "sucks" them dry.

    May 18, 2012 04:58 pm at 4:58 pm |
  3. oh yeah

    Day 2 – tell the good people of the Mid West that the major oil spil ecological disaster caused by day 1l is no big deal - Brownie has it all under control

    May 18, 2012 05:10 pm at 5:10 pm |
  4. ObjectiveGuy

    Still waiting for all of the haters to stop prattling on with their nonsense about how Romney is only going to help the rich (he's already rich, you 'tards), and tell us what Obama has done in the past 3-1/2 yeas that have actually helped, not hurt, this country, and exactly what he is going to do if he is given another four years? All I'm hearing is the same-old, same-old Romney-is-the-new-Bush, and-everything-is-Bush's-fault rhetoric we heard in the 2008 campaign. Obama never let's himself get pinned down to exactly what he is going to do, and doesn't want to focus on his own track record as prez. How do you justify your support of him? His administration has been a complete, unadulterated disaster, and you are clamoring for more? Other than responding with the Romney-is-Bush cr&p, how about giving an honest answer?

    May 18, 2012 05:12 pm at 5:12 pm |
  5. TEG

    "Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

    May 18, 2012 05:20 pm at 5:20 pm |
  6. Jason

    In Oklahoma we were able to lock the doctors supporters out by telling them the voting was taking place in another room. Once they were all in the other room we locked the doors so we could all vote for Romney, giving him the state for the national convention. we were able to do this in Arizona as well. Paul voters outnumber us by far. We just dont count all of their votes. lol. We need to keep shutting them out of the process so we can get Romney in. Romney 2012!

    May 18, 2012 05:22 pm at 5:22 pm |
  7. carly

    Romney can dream on because there will never be a day one for him as President. No one wants a lying panderer in the White House.

    May 18, 2012 05:24 pm at 5:24 pm |
  8. carlos

    it is time to ship the cultist bishop to his far away planet.....he will not be missed

    The mittsy is a wittsy and the biggest PREVARICATOR in the US ofA.......and you idiots want to elect this phony and fake????

    May 18, 2012 05:27 pm at 5:27 pm |
  9. carlos

    ObjectiveGuy.......your objectivity is like your cultist bishop.....sickening

    May 18, 2012 05:31 pm at 5:31 pm |
  10. trashcup

    Politicians will promise anything in order to get elected. What they really need to do is make a problem with consequences. If they don't do what they say, then they should be required to leave office immediately. Promises are cheap. Just words. Remember BUSH – "read my lips, no new taxes"....then he raised taxes. No thanks, Mr. Romney, politician promises are just words.

    May 18, 2012 05:33 pm at 5:33 pm |
  11. dan5404

    Same old GOP crap...all hat and no cattle. Bumper sticker rhetoric with nothing to back it up. What do you think will happen when Tea Party/Norquist obstructionists are out in November? Perhaps a little sanity and reason will return to the GOP so that they can work with Obama during his 2nd term to actually show that Congress is capable of doing something.

    May 18, 2012 05:35 pm at 5:35 pm |
  12. ThinkAgain

    @ObjectiveGuy: You are a typical Repub 'tard who just lies about President Obama, hoping that all the other Repub 'tards will go lock-step to the polls and vote for the same failed policies that brought us to the brink of financial ruin.

    Here are just a few of the accomplishments of the first Obama Administration:

    – GM is alive, Osama bin Laden is dead.
    – Our economy did NOT go into a Great Depression, and is slowly turning around.
    – Meaningful healthcare reformed was passed – and ask anyone with their under 26-year-old kid on their policy, or someone who wasn't dropped because of a pre-existing condition or gave birth to a special-needs child how great that feels.
    – We're out of Iraq
    – Lilly Ledbetter Equal Pay Act signed (ask any woman who great this feels)
    – Repealed Don't Ask, Don't Tell
    – Cut taxes on 95% of Americans

    The list goes on and on and on. Democrats have been trying their best to get things done; it's the Repubs who've blocked everything – and should be sent packing in November.

    Obama/Biden 2012

    May 18, 2012 05:42 pm at 5:42 pm |
  13. dog1

    Oh yeah, the keystone pipeline, which according to an interview with one of the Canadian officials involved, will create about 6000 temporary jobs and almost all of the oil is being sold to the Chinese! Gee that'll do us alot of good. I bet Romney's got some money invested it though! He can't wait til there's minimum wage workers and CEO Billionaires in this country and nobody else!

    May 18, 2012 05:42 pm at 5:42 pm |
  14. carlos

    the mittsy keeps repeating himself: i will......i will.....i will....i will, the only problem is that he WILL never tell when he WILL, such a POS, liar and a cultist bishop.

    May 18, 2012 05:44 pm at 5:44 pm |
  15. chuck weidemann

    So almost three years have past and we are still struggling to overcome the almost total failure of our financial system. You really belive Romney can cut our way to prosperity? How's that working in Europe? You know the countries that republicans have nothing but admiration for and want to copy....Right!!! Conservative "leadership" has been in charge across the board the last decade and now the house of cards have all fallen. So our country has to either commit to the change we voted for three short years ago or reverse direction and start over again. My vote is for Obama.

    May 18, 2012 05:44 pm at 5:44 pm |
  16. Jason

    six largest campaign contribution sources in 2011 were executives,
    family members and affiliated political action committees of Goldman.
    Sachs, JPMorgan
    Chase, Morgan
    Stanley, Credit
    Suisse, Citigroup
    and Bank
    of America, according to the Center.
    for Responsive Politics, a Washington,
    D.C.-based group that monitors campaign finances.

    By contrast, Ron Paul's three largest donors are.
    The US Army, The U.S. Navy, and The U.S. Air Force.

    May 18, 2012 05:47 pm at 5:47 pm |
  17. T'sah From Virginia

    ►TRENDING: Romney campaign touts day one initiatives in first general election ad◄
    Another "Etch-A-Sketch Flip-Flop" moment – he said he will REPEAL Health Care NOT fix it – What a LIAR, so sad!
    ►"Romney said he would use his business experience to cut spending and debt..."◄
    But yet he ranked 47 out of 50 states in job creation in MA and made MILLIONS on private sectors "taking BETS!!!!"

    As far as the pipeline – come on now, all regulations should be in place before and pipeline should be run; he also forgot about the “Republican” who does not want it through his state.

    Let’s NOT allow Rob-Money (Someone else blogged that name – I like it) to move back to the MIDDLE – keep him as far right as he went to win the nomination!!! Wake Up America!!!

    Obama 2012 – The Only Trusted Way Forward!!

    May 18, 2012 05:55 pm at 5:55 pm |
  18. 2tor

    The fact that anyone other than another Blac k would follow this fool simply means you have no idea what's going on, what's gone on, or what willl happen should this shallow immature simpleton is re-elected.

    May 18, 2012 05:56 pm at 5:56 pm |
  19. Republicans Still Living in the 50's

    HELP ME SOMEONE!!!!!!!!!!!!!!!!!!!!!!!!!!! I got a robocall from Romney this morning.

    May 18, 2012 05:57 pm at 5:57 pm |
  20. brad

    Romney is the poster boy for all that is wrong with the GOP. He is one of the puppet masters and its amazing how many oridinary folks they have fooled into thinking the USA should look like Mexico. Take off hoser!

    May 18, 2012 06:00 pm at 6:00 pm |
  21. lindylou123

    The planet cannot survive Mitt Romney and his cohorts who value money more than a healthy planet. The reason Pres Obama has not signed off on this is the detrimental effects on the environment. Romney thinks he is rich enough to destroy the planet and still survive but I would love to be there when his grandchildren ask him why he did nothing, (actually he helped to make worse) when scientists were warning how devastating fossil fuels are to the planet. Pres, Obama has children and cares about what kind of planet he will leave them – not about what his corporate cronies want to make more profit. How can Romney call himself a Christian? We are the protectors of the animals and the lands. He is the devil, along with his money hungry war mongering elites.

    May 18, 2012 06:05 pm at 6:05 pm |
  22. don in albuquerque

    Ya know......we still have no idea what the BP oil spill's long term effects will be. Sea life continues to wash ashore after having died hideous deaths, and I for one will not eat anything that comes out of the gulf despite BP happy face commercials about how wonderful everything is now. Now they want a pipeline that will probably have leaks sooner or later and pollute the major aquifers (sp) of the country destroying our drinking water. Anybody out there still got any firing grey matter?

    May 18, 2012 06:06 pm at 6:06 pm |
  23. Thomas

    I don't know what I said , but I stand by what I said !

    Mitt Romney = GW Bush

    May 18, 2012 06:12 pm at 6:12 pm |
  24. lindylou123

    to aneol2005-
    God bless us if Mitt wins- unless you are very wealthy, be prepared to watch your wages drop, your kids sent off to yet another Republican war profiteering war, because any chance to go to college will be lessened as Mitt takes away grants and loans for school. Better get a gas mask too so you can breathe, and maybe invent a way to clean water for he will gut all of the regulations that protect human health. Oh yes, celebrate that the wealthiest will get more and the rest of us less.

    May 18, 2012 06:15 pm at 6:15 pm |
  25. Luke

    99% of the people in here who slam Obama/Democrats or praise Romney/Republicans are staff propagandists working for the GOP, their PAC and lobbyists. Conservatives don't get their news from CNN but it's well known that moderates/independents do. They're trying to mold public opinion to capture the independent vote because they know people tend to think along with mass opinions. Basically, they're trying to deceptively control what you perceive as mass opinion. Dark Sociology 101. Don't get me wrong, the other party does the same thing, but just know that the majority of what you're reading is not real public opinion. It is controlled propaganda and misinformation.

    May 18, 2012 06:16 pm at 6:16 pm |
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