Romney campaign touts day one initiatives in first general election ad
May 18th, 2012
07:26 AM ET
6 years ago

Romney campaign touts day one initiatives in first general election ad

Washington (CNN) - Mitt Romney, the likely GOP presidential nominee, is using his first general election ad to highlight the policy priorities he would enact on his first day in office, asking voters, "What would a Romney Presidency be like?"

The spot, titled "Day One," began airing Friday in Iowa, North Carolina, Ohio and Virginia - all battleground states. The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."

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The controversial proposed 1,700 mile pipeline would carry oil from Canada through the U.S. to the Texas coast.

President Barack Obama last January decided against issuing a permit that would have allowed construction of the pipeline. Republicans attacked the administration over the decision because they say it would not only promote energy security but also create jobs. Romney previously has said he would have approved it.

Environmentalists bitterly oppose the pipeline because of the damage the construction might cause.

The White House has said it will make a final decision on the project after the election.

The Romney commercial emphasizes some of the same policy ideas the candidate highlights on the stump, promising tax cuts that "reward job creators, not punish them."

The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

But Obama's campaign responded saying Romney's day one promises are empty, just like the promises he made in his 2002 Massachusetts gubernatorial campaign.

"Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

As CNN reported Thursday, the campaign purchased at least $1.2 million of ad time in Ohio, North Carolina, Iowa and Virginia for broadcast time beginning Friday and running through Tuesday, according to a Republican ad buying source.

The campaign also released a Spanish-language version of the ad.

On Thursday in Jacksonville, Florida, Romney told reporters the campaign would be entering the high stakes ad wars soon.

"I certainly hope that you'll get a chance to see our first ad that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney said.

Also see:

Romney to start airing first general election campaign ad Friday

Third party effort packs it in for 2012

Conservative group hits the road in Wisconsin

Filed under: 2012 • Ads • Mitt Romney
soundoff (475 Responses)
  1. ObjectiveGuy

    Still not hearing anyone talking about Obama's attributes. All I'm hearing is the usual liberal name calling bashing, and insinuating, based on no facts whatsoever. I guess it's pretty hard to have a discussion on issues, when Obama has been a dismal failure on most of them. Even HE doesn't want to focus on the issues. Another round of terrible economic news (higher unemployment/lower GDP) comes out last week, and suddenly he wants all the focus to be on gay marriage, which he did not eve support, until he needed to pull something out of his butt to keep the voters from paying attention to more dismal economic reports before the election. Keep up the name's a clear sign of desperation.

    May 18, 2012 06:19 pm at 6:19 pm |
  2. md22mdrx


    @I'M NOT RICH, "I am in the top 10% of households in the country......if you have a HOUSEHOLD income of $109k (or more), you are in the top 10%. The top 10% pay 71% of the taxes..."
    You sir do not pay 71% in taxes. You're are not even close to being rich, or the 1% for whom you are trying to align yourself with.
    Our houshold makes about 130k before taxes. I have no clue what % I'm actually paying due to all the auto-deducts from insurance to 401k, but I guarantee you it isn't 71%. I'm thinking the poster meant that the top 10% pay 71% of the total tax revenue, not a 71% rate. Either way, at 130k ... we're NOT rich.
    So .. here's how someone at $130k lives .... We're comfortable ... but if we lost our jobs, we might have a few months at most. Bank account currently at about $800. We DID just buy a house at 190k and that's where our money is currently being sunk (had to do FSA at 4.75%, high property taxes, PMI ... escrow about $1800/month ... will drop down to about $1600 after this year though). Drive a Prius that's paid off. Wife drives a Malibu that has another couple years at $350/month. Bring in about $6k/month takehome. Bills eat up all but about $1200 ... and that's not counting groceries and we have no kids. That means we can get about 1 decent thing for the house per month at the current rate or we'd have to save up for something larger like a bedroom set. And we still even need handles on our cabinets. I have no idea where I'm getting the deductible/copay for the surgery I'm going to need this summer (shoulder) and I can't afford to take much time off.

    May 18, 2012 06:22 pm at 6:22 pm |
  3. carlos

    he is so stupid, doesn't he realize that the pipeline will only create CANADIAN jobs and to top it off, they will be temporary........fall for it and you are as stupid as he plan, no soul, no problem for the repubics.

    the cultist bishop should be sent to his far away planet, will not be missed......

    May 18, 2012 06:24 pm at 6:24 pm |
  4. Jstic

    Yeah, just what the country needs. Lots more of the same economicically disastrous policies that got us to the brink of depression in 2008. You right wingers keep drinking the kool aid, and you better bury your money in the back yard because if this guy gets into office, you will have to donate it to the US government to avoid total economic ruin, ala George Bush 1 & 2.

    May 18, 2012 06:25 pm at 6:25 pm |
  5. tiki

    This is not oil we would be getting from Canda it's called oil sands you can look it up .

    May 18, 2012 06:26 pm at 6:26 pm |
  6. md22mdrx

    Keystone .... all about tax evasion and selling overseas .... but they lie and call it "energy security" (when none of it is staying here) and they brag about all these jobs (mostly extremely temp jobs using foreign parts and even foreign labor). When will the lies ever cease from the FOXhounds out there?

    May 18, 2012 06:29 pm at 6:29 pm |
  7. ObjectiveGuy

    I pray to God that most of you posting here are just paid shills for the Obama campaign, because if these are your real views, I weep for the future of this nation.

    May 18, 2012 06:41 pm at 6:41 pm |
  8. LJ

    This is what I don't get – how can you make a "day one promise" and have people belive it? First off, Romney does not possess the security clearance to know what he's getting into. Remember all of the day one things Obama was going to do? Then had to continue some of the policies that he said he wanted to do away with. Romney has absolutely no frickin' idea of what exactly is needed. Maybe there's a legitimate reason why the pipeline wasn't started. The current POTUS knows that it will create jobs, it will boost our economy, and it will provide us w/ oil, but, and here's the kicker, AT WHAT COST? Romney doesn't know and it's completely irresponsible for him to think that he knows how to be president more than the person who can actually put that on his resume at this exact moment...

    May 18, 2012 06:46 pm at 6:46 pm |
  9. tylenol

    if day one comes and goes without u dlivering can we fire u?

    May 18, 2012 06:46 pm at 6:46 pm |
  10. retphxfire

    Romney: destroy the environment for 'regular' people, I've got the money to move my family anywhere. Less government, that only applies to programs for the most vulnerable and who need help the most to keep their children healthy – let them dumpster dive and 'hurry up the business of dying and make more room for the rest of us', can't expect me to go against my oil cronies and other big corporations, that's a joke, right? I'm going to give them everything they want, the pipeline, tax breaks, money, money, money subsidies and keep their friends in foreign places happy, happy, happy.

    May 18, 2012 06:52 pm at 6:52 pm |
  11. HUNTER

    I second everything "ThinkAgain" said! Obama 2012!

    May 18, 2012 06:52 pm at 6:52 pm |
  12. Hawk in Texas

    Do you really want to know what kind of people mormons are? GOOGLE "mountian meadows massacre."

    May 18, 2012 06:53 pm at 6:53 pm |
  13. len

    Is he also claiming to walk on water, raise the dead on his first day! then on the second day he will fly without wings

    May 18, 2012 07:05 pm at 7:05 pm |
  14. Gurgyl

    No one with brain will vote for this Bain capital...nation's disgrace. He practically sold to china...

    May 18, 2012 07:08 pm at 7:08 pm |
  15. LAguy

    Day Two: Romney completely changes positions on everything done on Day 1.

    May 18, 2012 07:13 pm at 7:13 pm |
  16. stranger in an increasingly strange land

    So Romney promises on his first day to reward the richest with more money and take health benefits away from people who can't afford the health care Republicans want them to have.

    Sounds like traditional Republican politics. Promise anything to get voters during the election, then take away benefits from the middle class and give the money they make from cutting those benefits to the top 1% of the rich. Apparently, if you were not born with a stock portfolio you aren't really a person,

    Republicans do need the poor and middle class though. It is not like they are going to cook their own food, care for their estates or raise their children until those kids are presentable for photo ops.

    May 18, 2012 07:13 pm at 7:13 pm |
  17. Rick from florida

    I wonder when Mitt and the Retugs will take credit for falling gas prices. I notice not a lot of talk about that lately. Goes to prove theres is no silver bullet to oil price reduction. But there is a bullet for resricting speculation shot by POTUS..not the do nothing House.

    May 18, 2012 07:22 pm at 7:22 pm |
  18. timz

    How awesome would a Romney presidency be? The guy's already responsible for getting bin Laden (well, he would have), saving the American auto industry (just ask him) and inventing the internet (I *knew* Al Gore didn't do that!) . . . and all that before he was even his party's official nominee.

    May 18, 2012 07:28 pm at 7:28 pm |
  19. Natalie in MN

    "Foxtards", I love that! Very appropriate. Keystone Pipeline is crap; temporary jobs and a wrath on the environment. Of course, the GOP could give a rats patootie about the future of our planet, about education, about children who are born to people who can't afford to care for them (yet they are passionate about the cellular/fetal stage to the point of allowing government to intrude on a woman's legal rights), they don't care about healthcare as long as they get theres. I could go one, but it's exhausting and has all been said before. Obama 2012, our only sound choice!

    May 18, 2012 07:39 pm at 7:39 pm |
  20. The Film Professor

    He'll probably roll back the minimum wage to $2 an hour, make unions illegal, fire the teachers .. heck, he'll have Bain Capital just buy the USA, bust it into pieces, fire all of us, and sell what's left to the Chinese

    May 18, 2012 07:51 pm at 7:51 pm |
  21. Larry L


    Still waiting for all of the haters to stop prattling on with their nonsense about how Romney is only going to help the rich (he's already rich, you 'tards), and tell us what Obama has done in the past 3-1/2 yeas that have actually helped, not hurt, this country, and exactly what he is going to do if he is given another four years? All I'm hearing is the same-old, same-old Romney-is-the-new-Bush, and-everything-is-Bush's-fault rhetoric we heard in the 2008 campaign. Obama never let's himself get pinned down to exactly what he is going to do, and doesn't want to focus on his own track record as prez. How do you justify your support of him? His administration has been a complete, unadulterated disaster, and you are clamoring for more? Other than responding with the Romney-is-Bush cr&p, how about giving an honest answer?
    Your words are astounding in that you're so consistently wrong. President Obama pulled us out of the mess left behind by Bush. No matter how hard you try to pretend it wasn't his fault – it most certainly was his fault. If you haven't seen the Republican attempts to prevent success you're deceiving yourself. The Republicans in the Senate have used the filibuster to block all debate. The Tea Party members of the House have offered asbsolutely nothing but obstruction. Pull your head out of your Fox News @$$ and think like a patriotic American. Romney will support the rich because those are his "people". He practices the classic elitist theory of economics and governing – he deeply believes wealth = capability = right to govern. He has no other reference point.

    May 18, 2012 07:55 pm at 7:55 pm |
  22. nolimits3333

    Romney looted American companies and shipped their jobs overseas.

    Now he wants to continue the Bush economic plan that almost destroyed us.

    May 18, 2012 08:05 pm at 8:05 pm |
  23. Mark

    If conservatism works so well why are the poorest states in the nation conservative states?

    May 18, 2012 08:08 pm at 8:08 pm |
  24. gar

    No voter in their right mind should vote for Romney or any Republican.
    Obama/Biden 2012

    May 18, 2012 08:18 pm at 8:18 pm |
  25. fullclarity

    So, Mitt, just what is your common sense healthcare reform? Are there any details? Or, haven't you gotten that far yet? Please do tell!

    May 18, 2012 08:46 pm at 8:46 pm |
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