Romney campaign touts day one initiatives in first general election ad
May 18th, 2012
07:26 AM ET
3 years ago

Romney campaign touts day one initiatives in first general election ad

Washington (CNN) - Mitt Romney, the likely GOP presidential nominee, is using his first general election ad to highlight the policy priorities he would enact on his first day in office, asking voters, "What would a Romney Presidency be like?"

The spot, titled "Day One," began airing Friday in Iowa, North Carolina, Ohio and Virginia - all battleground states. The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."

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The controversial proposed 1,700 mile pipeline would carry oil from Canada through the U.S. to the Texas coast.

President Barack Obama last January decided against issuing a permit that would have allowed construction of the pipeline. Republicans attacked the administration over the decision because they say it would not only promote energy security but also create jobs. Romney previously has said he would have approved it.

Environmentalists bitterly oppose the pipeline because of the damage the construction might cause.

The White House has said it will make a final decision on the project after the election.

The Romney commercial emphasizes some of the same policy ideas the candidate highlights on the stump, promising tax cuts that "reward job creators, not punish them."

The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

But Obama's campaign responded saying Romney's day one promises are empty, just like the promises he made in his 2002 Massachusetts gubernatorial campaign.

"Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

As CNN reported Thursday, the campaign purchased at least $1.2 million of ad time in Ohio, North Carolina, Iowa and Virginia for broadcast time beginning Friday and running through Tuesday, according to a Republican ad buying source.

The campaign also released a Spanish-language version of the ad.

On Thursday in Jacksonville, Florida, Romney told reporters the campaign would be entering the high stakes ad wars soon.

"I certainly hope that you'll get a chance to see our first ad that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney said.

Also see:

Romney to start airing first general election campaign ad Friday

Third party effort packs it in for 2012

Conservative group hits the road in Wisconsin


Filed under: 2012 • Ads • Mitt Romney
soundoff (475 Responses)
  1. Gregg

    I really hate our country.

    We have not class at all.

    May 18, 2012 08:48 pm at 8:48 pm |
  2. Roscoe Chait

    Romney would offer you his wife, his children, his dog (on top of his car) and his shotgun on the first day just so he could get elected. He wants power. He wants the rich to get richer. And for us poor slobs to keep in line and pay our taxes so he can rape America, destroy Medicare and Social Security, and put us all back on the plantation as slaves.

    May 18, 2012 09:01 pm at 9:01 pm |
  3. airborneski

    Romney is a political Chameleon that will do or say anything to get elected. I hate to say it, though, but a good majority of American's are ignorant and imbibe whatever sound bits best align with their perceptions. The GOP is unfortunately dominated by a bunch of goons that keep dishing their brand of BS and are surely helping to foster more division and in time likely an American civil war. When the have nots have no other choice they'll do what they must to regain their footing; history does tend to repeat itself

    May 18, 2012 09:02 pm at 9:02 pm |
  4. JDinHouston

    What would Romney be like? He'll be the liberal he's always been, much to the surprise of conservatives.Romney's liberal background is far longer than the past few years he has professed to be a severe conservative, he can say words to win, but his liberal views will be how he governs. It's a simple decision, do you vote for the candidate you know, or the one that changes with the wind – Mitt "the Weather vane" Romney tuns with the wind, that will never change.

    May 18, 2012 09:06 pm at 9:06 pm |
  5. God -- who doesn't care much for Mittens

    I hear Mitt is also going to turn all the rivers into magical wine that will enable us all to fly. Then, he will resurrect Joseph Smith and rule at his side and give every man (every WHITE man) 10 wives and 100 children!

    May 18, 2012 09:08 pm at 9:08 pm |
  6. getoverit

    "But Obama's campaign responded saying Romney's day one promises are empty".... Do you mean just like all of Obama's campaign promises, as we ALL know?

    May 18, 2012 09:11 pm at 9:11 pm |
  7. Paul Price

    Mittens got his magic underpants in an uproar because the President's ad pointed out the 100,000 jobs lost at Bain Capital.
    Romney jumped and declared that those lost were after he left Bain, and cannot be counted against him. He then claimed credit for creating 100,000 jobs. The Bureau of Labor Statistics says that those jobs were created after he left.

    If it is a bad thing, then he claims Obama is lying, if it is a good thing, Mitt claims credit. Typical of how King Flip Flop works.

    May 18, 2012 09:13 pm at 9:13 pm |
  8. richardB

    Republicans are so disingenuous. Mr. dog1, Obama put the North Side of the Keystone Pipeline on hold after the Republican Governor of the state of Nebraska specifically asked him for the favor. Obama believes every state in the union has the right to protect her own environment. Enough said.

    May 18, 2012 09:17 pm at 9:17 pm |
  9. Phil the Love

    Bush was a failure and we gave him 4 more years. Can we do any less for Obama?

    May 18, 2012 09:20 pm at 9:20 pm |
  10. Scott

    Has anyone noticed how Romney always talks about the President and what he's done wrong? But he never gives details about anything he would do! You know why that is? Because he doesn't have any plan but to obey his billionaire handlers. He can't run on his record as the Gov. of Mass. Because his being 47th out of 50 in job growth, won't sell his case to independents. He won't talk about his destroying Bain. Because he let hundreds of people go as he made millions tearing that company down. Actually his actions remind people of that great person who got us in this mess in the first place...George Bush! You remember, the guy who almost single-handedly destroyed the economy. Yeah, that's where we want to go again......not!

    May 18, 2012 09:23 pm at 9:23 pm |
  11. Remorse2

    Obama's promised his first job "I will close GTMO " !

    May 18, 2012 09:25 pm at 9:25 pm |
  12. Tom

    Hard to comment on another election year and it's candidates. I'm sure of one thing, they will line up to get some of the new found millionaires and billionaires money from Facebooks IPO. Truth be known, we need to redo all of the Capitol Building on both sides. Fresh faces, fresh ideas. Heck, they couldn't do any worse. Personally I don't think Romney has what it takes to defeat Obama. Guess we'll just have to wait and see and be burdened with millions of dollars in TV ads.

    May 18, 2012 09:31 pm at 9:31 pm |
  13. Marie MD

    Hell on Earth comes to mind. The peasants srambling for the crumbs the rich throw at them starting with this rich bully (who will NEVER become president).

    May 18, 2012 09:32 pm at 9:32 pm |
  14. Phil the Love

    Vote for Mitt, speed up Armegeddon.

    May 18, 2012 09:53 pm at 9:53 pm |
  15. MaryM

    All you have to do is read the Paul Ryan budget plan, which Romney fully supports and you will know just how much Romney and the repubs care about the middle class and the poor Americans. They dont care.

    May 18, 2012 10:00 pm at 10:00 pm |
  16. nintex

    @ Dean: counting the days until Obama is out? Just figure out how many days there are in four more years!

    May 18, 2012 10:08 pm at 10:08 pm |
  17. Common Sense

    @ Ron in California 3.5 years in and Obama has not kept one of his promises...in fact, he went way in the other direction. He kept one!! globalizing sodomy!!

    May 18, 2012 10:13 pm at 10:13 pm |
  18. Ironsides

    I have a big problem with any public servant signing any pledge to anyone beside the american people. All the people. Anyone who signed any crazy pledge to norquist or anyone else should be impeached or at least never see the inside of government offices again. It reminds me of some people in the 40's in germany who pledged allegiance to one man instead of their country. WTH

    May 18, 2012 10:23 pm at 10:23 pm |
  19. Dee

    It would look just like the Bush term that left us in a mess are we going to return to the same policies that got us into this predicament.
    All of his cronies billionaires have started up a hornets nest it is all fair game, Rev Wright/Mormans let the vetting begin. Hannity and his Fox friends have just changed the course of the conversation he never gets off of his throne spewing the hatred he has for this President.

    May 18, 2012 10:36 pm at 10:36 pm |
  20. Former Republican, now an Independent

    A Romney presidency would look just like the second Bush term of 2004-2008. All of the republican party's ideas are the same failed policies that made the wealthy, wealthier and nearly destroyed the middle class. A Romney presidency would finish off the middle class and start the U.S. on a path to be like the 3rd world countries with a 2 class system, rich and poor.

    May 18, 2012 11:39 pm at 11:39 pm |
  21. dan5404

    The answer
    to the question posed at the heading of this article: TOTAL DISASTER!

    May 19, 2012 12:11 am at 12:11 am |
  22. citizen9

    Day One – I promise to eliminate my personal income tax liability, turn government control back over to Big Oil and the military industrial complex, make the wealthy more wealthy, and end the drain on medicare by allowing the uninsured to simply die.

    Wow – What a plan!

    May 19, 2012 01:54 am at 1:54 am |
  23. etchasketch

    Romney's first day:

    Day 1 (9 am):
    We cancel plans to leave Afghanistan and promise to stay until they become Christian and speak English.

    Day 1 (10 am):
    We re-invade Iraq.

    Day 1 (11 am);
    We go to war with Iran.

    Day 1 (12 pm):
    We go to war with Turkey – momentarily confusing it with Syria.

    Day 1 (1 pm):
    We apologize to Turkey and promise to wirthdrawl all of our troops by 2018.

    May 19, 2012 02:04 am at 2:04 am |
  24. Rogue351

    Romney elected into office would result in yet another war, I am 100% certain of this. Banks would be deregulated middle class would sink further into poverty and Mercedes sales would sky rocket because the rich will get richer. That is what would happen. Then in 8 years people would start to think again and put a dem back in the white house only to vote in a REPUBLICAN congress and nothing would get done for 4 years. We CANNOT go on like this. We have a DEM in office now clean out the REPUBLICAN house and lets get something done. Chances are good it will not involve yet another war.

    May 19, 2012 02:14 am at 2:14 am |
  25. M

    Sigh here I was hoping that americans would have a intelligent conversation firstly, the church of Jesus Christ is not a cult and just because you don't understand it does not give you the right to label it falsely. Second the pipeline is going help two countries canada and the states because it does create more jobs for awhile not just 6 months 'rolls eyes' and Obama is not this god like most of you think he kinda ruined lots of ideas.

    May 19, 2012 02:29 am at 2:29 am |
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