Romney campaign touts day one initiatives in first general election ad
May 18th, 2012
07:26 AM ET
2 years ago

Romney campaign touts day one initiatives in first general election ad

Washington (CNN) - Mitt Romney, the likely GOP presidential nominee, is using his first general election ad to highlight the policy priorities he would enact on his first day in office, asking voters, "What would a Romney Presidency be like?"

The spot, titled "Day One," began airing Friday in Iowa, North Carolina, Ohio and Virginia - all battleground states. The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."

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The controversial proposed 1,700 mile pipeline would carry oil from Canada through the U.S. to the Texas coast.

President Barack Obama last January decided against issuing a permit that would have allowed construction of the pipeline. Republicans attacked the administration over the decision because they say it would not only promote energy security but also create jobs. Romney previously has said he would have approved it.

Environmentalists bitterly oppose the pipeline because of the damage the construction might cause.

The White House has said it will make a final decision on the project after the election.

The Romney commercial emphasizes some of the same policy ideas the candidate highlights on the stump, promising tax cuts that "reward job creators, not punish them."

The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

But Obama's campaign responded saying Romney's day one promises are empty, just like the promises he made in his 2002 Massachusetts gubernatorial campaign.

"Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

As CNN reported Thursday, the campaign purchased at least $1.2 million of ad time in Ohio, North Carolina, Iowa and Virginia for broadcast time beginning Friday and running through Tuesday, according to a Republican ad buying source.

The campaign also released a Spanish-language version of the ad.

On Thursday in Jacksonville, Florida, Romney told reporters the campaign would be entering the high stakes ad wars soon.

"I certainly hope that you'll get a chance to see our first ad that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney said.

Also see:

Romney to start airing first general election campaign ad Friday

Third party effort packs it in for 2012

Conservative group hits the road in Wisconsin


Filed under: 2012 • Ads • Mitt Romney
soundoff (475 Responses)
  1. Dave

    Not much is going to change regardless of who is elected.

    May 18, 2012 09:27 am at 9:27 am |
  2. scmom

    If he's elected he won't get a !?** done. If it was just that easy then the President would have done a lot better. Still no real clear plan just undo what President Obama has done. He just think he deserves this because thats what rich people do, get everything they want.

    May 18, 2012 09:27 am at 9:27 am |
  3. Rich in NJ

    Nilla: not necessarily. They could be waiting to totally kill Keystone, but not wanting to let that decision be attacked and possibly turn off some independents.

    May 18, 2012 09:28 am at 9:28 am |
  4. Joseph Smith

    Day one he would invite the President of the LDS Church, who is a "Prophet" just like Jesus according to the Mormons, to determine how the LDS church is going to run the USA. Think that's crazy...check out the "White Horse Prophecy" and think again.

    May 18, 2012 09:28 am at 9:28 am |
  5. me

    Republicans just come on in and do what ever they want not realizing any consequences til it's too late. Gotta love that party!

    May 18, 2012 09:32 am at 9:32 am |
  6. Anonymous

    Mittens overlooks that the Republican dominated Nebraska legislature opposed the pipeline given that it runs over the state's major underground water source. Right wingers are all about state's rights, except when they're not.

    May 18, 2012 09:32 am at 9:32 am |
  7. Ron in California

    3.5 years in and Obama has not kept one of his promises...in fact, he went way in the other direction.

    May 18, 2012 09:32 am at 9:32 am |
  8. dnick47

    A Romney Presidency would make the GWB Administration look like the best we've ever had... Romney would be a total and complete disaster. World market would crash, the Firrst World War of the 21st. Century would begin, the Middle Class would be elminated, Mormons would be declared the Lords and Ladies of the land and the rest of us would be their "N"! Finally, the Almighty would rain down hell's fire and brimstone on us for choosing to follow an Anti-Christ.

    May 18, 2012 09:33 am at 9:33 am |
  9. Kenny K

    Since the Keystone pipeline is a conduit for Canada oil product, what else can the pipeline be used for if future Canada govt decide not to transport through it? Will the US govt force them, or will the pipeline become a waste?

    May 18, 2012 09:33 am at 9:33 am |
  10. Peter

    How can Romney single handedly approve the pipeline?

    A pipeline which will carry oil which is NOT required to be ultimately for US consumption, so the oil companies will simply sell it offshore for the highest price.

    Only fools think this oil will end up in the USA and lower the price of gas.

    May 18, 2012 09:33 am at 9:33 am |
  11. Sorensen

    What a sick joke. His only "first day" will be as ex-candidate. Back to Bain and the mormons.

    May 18, 2012 09:34 am at 9:34 am |
  12. Joseph Smith

    What does "replacing the Obama health care initiative with common sense health care reform" mean? Nothing. Promising tax cuts that "reward job creators, not punish them? And this guy has the guts to say he's not going to increase the deficit? Projections are he will INCREASE it by trillions. No thanks.

    May 18, 2012 09:34 am at 9:34 am |
  13. Rob

    First the Environmentalists said it was the oil and the pipeline itself that would cause damage. Now that they have been educated by people that know a pipeline is the safest means of transporting oil, its the construction. There are almost 500,000 miles of pipeline in the US and there has not been a leak since the 60's. Wake up America!
    Day one won't be the same no matter who you vote for or get elected. Just the fact that Obama would wait to get re-elected to approve it. Shows that he is someone who can't be trusted.

    May 18, 2012 09:35 am at 9:35 am |
  14. Expat American

    A Romney presidency would mean a return to tried and true failed Republican economic and social policies. Good for wealthy, white people and Christian frauds though. Women's Rights, Gay Rights, and those of any other minority would suffer. And lastly, probably war with Iran. Republicans like to drop bombs on Muslim mothers and babies in order to energize their base and conceal their perpetual failings.

    May 18, 2012 09:35 am at 9:35 am |
  15. s

    Day one is he will be at home crying about how he lost in a landslide.

    May 18, 2012 09:38 am at 9:38 am |
  16. znHcats

    He has no idea what to do except to sign a bill to cut tax to rich.

    May 18, 2012 09:38 am at 9:38 am |
  17. CBR

    This ad is meaningless. Mr. Romney should not be announcing the cuts until he gets all the information about the programs. He knows that the pipeline is not a sure or safe idea. He needs to look at all sides before taking action.

    The Millions and Millions of dollars of advertising for the candidates for President is ridiculous. Just think about how much will be spent between now and November. Why aren't we protesting these expenditures which do not benefit the public?

    May 18, 2012 09:38 am at 9:38 am |
  18. Purnell Meagre

    THis is like Fantasy Baseballl. There willl be no Day One of a Romney Presidency. Or day two, for that matttter. Only the beginnning of a long period of obscurity for Mr. Romney.

    May 18, 2012 09:39 am at 9:39 am |
  19. The Other Dale

    So, wait? That's it? That's all he's got? The pipeline thingie? Millions out of work and he is able to only give a handful some temp jobs? And he thinks he can hang his campaign on that?

    May 18, 2012 09:40 am at 9:40 am |
  20. vbscript2

    "I didn't see where Romney said he will eliminate the deficit on his first day. If he can't create jobs and reduce the deficit on the first day then there really is no need to elect him."

    That would be kind of hard to do, since it would require an act of Congress.

    '"The White House has said it will make a final decision on the project after the election."

    Which basically means they're going to approve it, but don't want to anger the base prior to the election. So Day 1 will be the same regardless of who we vote for.'

    More likely it means that he's going to reject it and doesn't want to anger most voters before the election.

    May 18, 2012 09:42 am at 9:42 am |
  21. Terry

    What would his common sense healt reform be??? Since Obama based his plan on Romney's is he now saying his plan is not a common sense plan? I suppose he will make changes that allow his insurance company buddies to make a fortune while the deny claims and coverage for the the people who need it most, America's working class.

    May 18, 2012 09:42 am at 9:42 am |
  22. Hangar13

    No need for Romney to do anything on the first day, his predecessor already solved all of our problems. Cut the deficit in half, kept unemployment from ever exceeding 8%, closed Gitmo, lowered the cost of health care... no wait, those were his promises. He actually took Bush's record deficit and quadrupled it the first year, unemployment went through the roof, Guantanamo is still open for business, and health care costs are ballooning because of his socialist policies. Except for the many "friends of Barack," whose companies were given exemptions from the law. Had enough hope and change yet?

    May 18, 2012 09:43 am at 9:43 am |
  23. Dee Bee

    And I wonder is he going to have this unfunded war with Iran and Russia. People better think about Romney's foreign policy. He's Dick Cheney on steroids, because he can be lead so easily.

    May 18, 2012 09:45 am at 9:45 am |
  24. Independant Texan

    BLAHBLAHBLAHBLAHBLAH !! Politicians will promise the moon to get votes--– then quietly, conveniently "forget" once in office...........

    May 18, 2012 09:48 am at 9:48 am |
  25. Natalie in MN

    Wow....very original (not). Just say it Mittens, you'll do nothing different than your GOP handlers tell you to do. Remember, Norquist made the comment that all he needs in the WH is someone who can hold a pen. Romney is in the hands of the extremists. No thanks! These law makers need to come to the middle and start compromising to put solutions together that work for the country, not their lobbyists. We may need to increase taxes AND cut spending, but not just one or the other.

    May 18, 2012 09:48 am at 9:48 am |
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