Romney campaign touts day one initiatives in first general election ad
May 18th, 2012
07:26 AM ET
3 years ago

Romney campaign touts day one initiatives in first general election ad

Washington (CNN) - Mitt Romney, the likely GOP presidential nominee, is using his first general election ad to highlight the policy priorities he would enact on his first day in office, asking voters, "What would a Romney Presidency be like?"

The spot, titled "Day One," began airing Friday in Iowa, North Carolina, Ohio and Virginia - all battleground states. The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."

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The controversial proposed 1,700 mile pipeline would carry oil from Canada through the U.S. to the Texas coast.

President Barack Obama last January decided against issuing a permit that would have allowed construction of the pipeline. Republicans attacked the administration over the decision because they say it would not only promote energy security but also create jobs. Romney previously has said he would have approved it.

Environmentalists bitterly oppose the pipeline because of the damage the construction might cause.

The White House has said it will make a final decision on the project after the election.

The Romney commercial emphasizes some of the same policy ideas the candidate highlights on the stump, promising tax cuts that "reward job creators, not punish them."

The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

But Obama's campaign responded saying Romney's day one promises are empty, just like the promises he made in his 2002 Massachusetts gubernatorial campaign.

"Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

As CNN reported Thursday, the campaign purchased at least $1.2 million of ad time in Ohio, North Carolina, Iowa and Virginia for broadcast time beginning Friday and running through Tuesday, according to a Republican ad buying source.

The campaign also released a Spanish-language version of the ad.

On Thursday in Jacksonville, Florida, Romney told reporters the campaign would be entering the high stakes ad wars soon.

"I certainly hope that you'll get a chance to see our first ad that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney said.

Also see:

Romney to start airing first general election campaign ad Friday

Third party effort packs it in for 2012

Conservative group hits the road in Wisconsin


Filed under: 2012 • Ads • Mitt Romney
soundoff (475 Responses)
  1. W.G.

    I have an Idea how the first day would begin also they would start touting the nutritional benefits of
    "Alpo" dog food to the old like Regan did with ketchup , calling it a vegetable . Next he would talk
    about the medical benefits of "PEZ" candy how " Well it looks likes medicine " ! Next he would
    raise the tax breaks for the the top 1% . Also he would make it legal to have more than one wife ,
    thus brining his other wives in from the compound he owns in Mexico .

    May 18, 2012 09:50 am at 9:50 am |
  2. Willy4

    Really a flimsy article – the reason you don't see anything here is that the "journalist" chose not to include anything....

    May 18, 2012 09:52 am at 9:52 am |
  3. once upon a horse

    if he decides to enact the Ryan Budget plan I can see the middle and lower classes losing quite a bit, those so-called "saftey nets" as he calls them getting bigger holes in them while our upper class buddies continue to reap more tax breaks, continued tax breaks for big oil, more profits for the corporations, and perhaps more hiring but a lower wages. Not sure if all this will happen before or after he choses to bomb Iraq and/or Syria. Well at least I won't have to pay union dues anymore since Romney will close all of them down as well and help cut pay and benefits.

    May 18, 2012 09:52 am at 9:52 am |
  4. LMC

    So he will start by taking away the advances the health care bill will and has brought. We have people who are working only to pay for their healthcare. What does that say about our country? If Romney wins, he will learn on day 1what every new president learns, without Congress working with them, their hands are tied.

    May 18, 2012 09:52 am at 9:52 am |
  5. Jimm

    So basically on his first day on the job, he is going to raise prescription prices for seniors and tell 30m americans that they will not be able to get health insurance.

    May 18, 2012 09:53 am at 9:53 am |
  6. Jimbo

    Whatever wedgie he gives the country on his first day will most likely be followed by his uncomfortable laugh.

    May 18, 2012 09:54 am at 9:54 am |
  7. Jimm

    So he's going to approve a pipeline (that was going to be approved anyway) that may create 3k jobs, but no other jobs?

    May 18, 2012 09:54 am at 9:54 am |
  8. Etch-a-Sketch Mitt Is Soo Plastic he Makes Mannequins Looks Real

    This ad is an EPIC FAIL on Day1!!!

    The ad says, "President Romney introduces tax cuts and reforms that reward job creators, not punish them,"

    Really? JOB CREATORS? Another round of TAX CUTS for the rich & WALL STREET FAT CATs on top of the GW BUSH TAX CUTS?....exploding the deficits even further! Really Etch-a-Sketch Mitt??

    Mitt Romney's economic vision: car elevators for oligarchs!

    May 18, 2012 09:55 am at 9:55 am |
  9. Jonathan

    Good luck changing health care and cutting taxes without congress...

    May 18, 2012 09:57 am at 9:57 am |
  10. kevin

    ""Romney's first day as president he would issue an order to begin replacing the Obama health care initiative"".....in essence, what this means is he will repeal it, then spend the next 4 years going back and forth with Congress trying to implement his plan and nothing will get done. Sound Familiar! If you are going to repeal something you better have another idea in place, approved, and ready to go into effect the moment the repeal happens. That is NOT how Congress works!!!

    May 18, 2012 09:57 am at 9:57 am |
  11. TheOneIndependent

    First of all the Keystone pipeline creating jobs has been extremely over exaggerated. With the company itself saying it will create about 200 perm jobs and 2000 temp jobs. What I would say to the Romney idiots is stop fila bustering the over 250 bills that have to do with getting people back to work building our infrastructure, that would get us out of this reccession and put us back to work..They all know this but have done all they can to "Make Sure Obama is a one term president", regardless of what it does to our economy, our people, our future. Does anyone really think if Romney is elected that he will do anything to help Americans if not rich???

    May 18, 2012 09:57 am at 9:57 am |
  12. mb2010a

    Luckily he won't get the chance to do anything since he won't be elected.

    May 18, 2012 09:59 am at 9:59 am |
  13. jennifer in Houston

    Yawn.. Romney has months to re-make himself again and again and again.. Who knows what he'll believe next January? Even he couldn't answer that question.

    May 18, 2012 10:01 am at 10:01 am |
  14. Bill

    As usual, you liberals bring up GW and the "tax cuts for the rich" attacks. It's getting old. Think of something else folks. No one is buying it anymore. This article is about the Keystone Pipeline that Obama doesn't want to approve, even when his own commission said it was environmentally safe to go forward. He pandered to the green nuts of his party by not even following his own commission's advice. Stay on topic if you want a serious conversation. Stop the attacks, the blame game, the race card, and especially the class warfare this administration is playing. If this Administration had accomplished what it said it would do the past fours years, it would have run their re-election campaign on "Accomplishments", not the kind of things that divides this country.

    May 18, 2012 10:01 am at 10:01 am |
  15. Lizzie

    S, and on Pres.Obamas first day the unions and George Soros will have a big bash in the WH and laugh at the stupidity of the American people who gave them 4 more years to remake this country in their image. God help us all.

    May 18, 2012 10:02 am at 10:02 am |
  16. CoJo

    >>The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care >>initiative "with common sense health care reform."

    my question is Why didn't the republicans do this BEFORE Obama ran for office? The fact that the DO NOTHING republicans did not do it when they had the chance tells me a lot about them. Maybe Mr Obama would not have won the office if the republicans did. Next Question, Why are the republicans waiting for Romney to get into office to even put a plan on the table????? Even if the Senate votes no, at least then the american people can see what THEY are proposing!!! My guess, they just want to do what the Democrats did, wait until they have a full hand and then ramrod it in.

    May 18, 2012 10:02 am at 10:02 am |
  17. The REAL Truth...

    With the grace of God and Independent voters... we'll never get a chance to find out. After all, he will probably represent the party of "NO!". No policies, no platform, no compromise, no candidate and no chance in Nov!

    May 18, 2012 10:02 am at 10:02 am |
  18. Sniffit

    ""The White House has said it will make a final decision on the project after the election."

    Which basically means they're going to approve it, but don't want to anger the base prior to the election.:"

    Actually, what it means is that the original timeline for the project's analysis and approval/rejection will be more closely followed. The only reason this became an "issue" is because the GOP tried to force it to be approved or rejected EARLY. The agencies in charge of that decision quite clearly and explicitly said that they needed more time to review and analyze it. The GOP saw it as an opoprtunity to force Obama to reject by forcing the decision to come earlier, before the agencies had finished what they felt was necessary to do to understand the project, ask for changes, issue conditional approvals, etc. Obama and the executive branch didn't just reject it out of hand. The GOP forced them to by pushing the timeline up...because they knew that would get it rejected and they wanted that as ammunition for selling the kind of talking points you obviously swallowed.

    May 18, 2012 10:03 am at 10:03 am |
  19. Etch-a-Sketch Mitt Is Soo Plastic he Makes Mannequins Looks Real

    Why isn't Etch-a-Sketch Mitt Romney running on his accomplishments as Governor? Because it's an EPIC FAIL with his MA 47th "JOB CREATORS" RECORD!

    Why isn't Etch-a-Sketch Mitt Romney running on his record at Bain? Because of all the factories he closed down and sent overseas. All the millions he made at the expense of the working factory workers' retirement benefits and pension plans!!!!

    Etch-a-Sketch Mitt Romney is running AWAY from his record....and he wants to RUN ON and take credit for "saving" Detroit auto industry and killing OBL!.........

    Etch-a-Sketch Mitt Romney – EPIC FAIL on DAY1!!!!

    May 18, 2012 10:04 am at 10:04 am |
  20. tp1776

    tax cuts..right, he's gotta reward all that super pac money that's been flowing into his campaign

    May 18, 2012 10:04 am at 10:04 am |
  21. Ronald

    The majority of those so called 1000's of jobs would go to Canadians.

    May 18, 2012 10:04 am at 10:04 am |
  22. Larry L

    What was the Bush Presidency like? The rich got richer, the poor got poorer, the economy was trashed, the envirionment was trashed, we started two wars with no exit strategy, the housing industry went under, the auto industry went under, rich people's money went offshore, Haliburton got sweetheart deals, and America's position in the world for health, education, and standard of living dramatically fell. Romney would be more of the same.

    May 18, 2012 10:06 am at 10:06 am |
  23. Balls McGhee

    Romney has 3 months to eliminate the deficit which is 89 days more than Obama was demanded to eliminate it. Also, he will replace ObamaCare with RomneyCare, by simply changing the name on all the bills written. it will be the exact same thing, but only better because a Republican will have written it. Then, the economy will all of a sudden grow at 5000% per day when taxes go to zero and unemployment will get so low, that it will hit negative 100% as we will all be working two jobs with zero time off for vacation. go Romney!

    May 18, 2012 10:08 am at 10:08 am |
  24. tannim

    He's not even the nominee yet, let alone won the election.

    Does the MittWitt's ego know no bounds?

    May 18, 2012 10:08 am at 10:08 am |
  25. Etch-a-Sketch Mitt Is Soo Plastic he Makes Mannequins Looks Real

    Etch-a-Sketch Mitt Romney is the KING of character assasination...ask Newt Gingrich and Rick Santorum they'll tell you all about how Mitt went after their characters in the nastiest of ways.

    This guy Mitt can't win on his record because he doesnt have any....he is just going to borrow the KARL ROVE PLAYBOOK OF DIRTY and NASTIEST POLITCS to character assassinate President Obama!!!!

    May 18, 2012 10:10 am at 10:10 am |
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