Romney campaign touts day one initiatives in first general election ad
May 18th, 2012
07:26 AM ET
3 years ago

Romney campaign touts day one initiatives in first general election ad

Washington (CNN) - Mitt Romney, the likely GOP presidential nominee, is using his first general election ad to highlight the policy priorities he would enact on his first day in office, asking voters, "What would a Romney Presidency be like?"

The spot, titled "Day One," began airing Friday in Iowa, North Carolina, Ohio and Virginia - all battleground states. The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."

– Follow the Ticker on Twitter: @PoliticalTicker

The controversial proposed 1,700 mile pipeline would carry oil from Canada through the U.S. to the Texas coast.

President Barack Obama last January decided against issuing a permit that would have allowed construction of the pipeline. Republicans attacked the administration over the decision because they say it would not only promote energy security but also create jobs. Romney previously has said he would have approved it.

Environmentalists bitterly oppose the pipeline because of the damage the construction might cause.

The White House has said it will make a final decision on the project after the election.

The Romney commercial emphasizes some of the same policy ideas the candidate highlights on the stump, promising tax cuts that "reward job creators, not punish them."

The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

But Obama's campaign responded saying Romney's day one promises are empty, just like the promises he made in his 2002 Massachusetts gubernatorial campaign.

"Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

As CNN reported Thursday, the campaign purchased at least $1.2 million of ad time in Ohio, North Carolina, Iowa and Virginia for broadcast time beginning Friday and running through Tuesday, according to a Republican ad buying source.

The campaign also released a Spanish-language version of the ad.

On Thursday in Jacksonville, Florida, Romney told reporters the campaign would be entering the high stakes ad wars soon.

"I certainly hope that you'll get a chance to see our first ad that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney said.

Also see:

Romney to start airing first general election campaign ad Friday

Third party effort packs it in for 2012

Conservative group hits the road in Wisconsin


Filed under: 2012 • Ads • Mitt Romney
soundoff (475 Responses)
  1. J

    I'm concerned over Romney's comment about replacing President Obama's health care plan with "common sense" health care reform since Mitt Romney has proven that he has no common sense.

    May 18, 2012 10:12 am at 10:12 am |
  2. usualone

    Someone should ask him to be specific about what his common sense health care plan will be. We were reading that most of the jobs will be temporary (on many sources) and that very few will be permanent, but I guess it sells to those who don't read those articles. Someone should also ask him how we will benefit from the gas as it also has been written that most of the refined gas will be shipped overseas. Someone should also ask him how the states in the Midwest will benefit when it is said their gas prices will go up.

    May 18, 2012 10:13 am at 10:13 am |
  3. vote the Tea Party OUT in 2012

    "What would a Romney presidency look like?" I hope to God we NEVER find out.

    May 18, 2012 10:13 am at 10:13 am |
  4. Randy, San Francisco

    Most Americans won't notice any change. Special interests and the rich control politics with their money. Partisan gridlock will continue as the norm in Washington.

    May 18, 2012 10:14 am at 10:14 am |
  5. tony

    Day 2 – A million new jobs created in China. Your banks can offer high-risk, low cost mortgages to Chinese factory workers. Big corporations get to bring overseas profits back the US tax-free. So it becomes better to invest overseas.

    May 18, 2012 10:14 am at 10:14 am |
  6. NVa Native

    It would be like our country/society de-evolving by 70 or 80 years, or even more. We would be moving into the “dark-ages” with this Neanderthal in charge.

    May 18, 2012 10:14 am at 10:14 am |
  7. Jim

    More tax cuts. Because that policy has been so successful. Cut the rich's taxes, place a higher burden on the middle clase, apend more on the miliitary. Is that a familiar plan? Should be, since it was Presidsnt Bush's plan. Where did that get us?

    May 18, 2012 10:16 am at 10:16 am |
  8. scarf

    "Common sense healthcare reform" would be single-payor government run basic coverage, with the for-profit insurance companies providing additional coverage for those able and willing to pay for it. I seriously doubt that is what Romney wants.

    May 18, 2012 10:17 am at 10:17 am |
  9. enuff

    So what are his plans AFTER day one? He keeps touting what he would do on the first day, but his ideas never go any farther than that. That, and giving his 1% buddies a tax break. I want substance... I want a plan... He has no meat to his campaign, only tired, worn messages that have been shown to not work. You can only run on the "I'm not him, so vote for me" platform for so long before you start to lose part of your audience. I say part because there are some voters out there that hate Obama so much that it doesn't matter what Romney says, they will agree with it 110%.

    May 18, 2012 10:17 am at 10:17 am |
  10. DFW Dann

    Romney's common sense healthcare reform: Don't get sick unless you can afford a doctor.

    May 18, 2012 10:19 am at 10:19 am |
  11. Katy

    Mitt Romney, if elected, would no doubt put back into place many of the same failed policies of the GWB administration. No thanks. We would have to be nuts to vote for Willard, who represents the 1%. Furthermore, the GOP had done everything in its power to block Obama on every more, thereby spitting into the eye of the American voter who put BO into office. Why would we ever reward that behavior? The GOP needs a comeuppance and we, the American voter should hand them exactly that.

    May 18, 2012 10:20 am at 10:20 am |
  12. Frank

    I strongly suspect the first day of any presidency is spent receiving security briefings and preserving government continuity through a whole host of executive formalities – not to mention the banal but essential, "How's this phone work and where's the toilet?" – type stuff.

    I doubt there's a minute for any kind of day one CEO-style grand edicts. It shows either how naive Romney is or how cynical he is to pander for votes.

    May 18, 2012 10:21 am at 10:21 am |
  13. Jack

    The Keystone Pipeline. Why don't they build it in Canada? Because Canada will not allow the pipeline because it will endanger pristine wilderness and risk and ecological disaster. The oil fromt eh pipeline will be sold to Asian countries. Teh profit for the pipeline will be sent to Canada. What will the US get? An eysore that will endanger our water table in the midwest. Some temporary jobs (Canadians will get first dibs on jobs, however). The risk of an ecological disaster. The destruction of farmland and grazing areas. Canadians are obviously much smarter than us in the lower 48.

    May 18, 2012 10:25 am at 10:25 am |
  14. Gimmeabreak!

    Obama the Fake - can't make a SINGLE decision until he counts the votes (votes AGAIN obtained from dead people with ACORN assistance, no doubt)! Won't work this time, Barry!

    May 18, 2012 10:26 am at 10:26 am |
  15. John The Electrician

    "Wer're not going to transfer the tax burden from the middle class to the rich" guess who said that? Atleast we know upfront who he will take care of.

    May 18, 2012 10:27 am at 10:27 am |
  16. caeser

    The first thing Romney is going to do after the election is try and take credit for Obama's second term.

    May 18, 2012 10:28 am at 10:28 am |
  17. Phil

    I think President Obama is evolving to deciding if he might approve a pipeline that would create 20,000 union paying jobs. I can see why it would take him so long to decide on this. He evolves while the United States dissolves.

    May 18, 2012 10:28 am at 10:28 am |
  18. Senior Citizen

    This just shows how stupid Romney and his followers are regarding Keystone. The Canadian Co. had admitted that there will only be 5000 jobs created and since the project is suppose to take 3 years they consider it 3 years times 5000, which makes 15,000!!! DUH Are 5000 jobs really worth possibly destroying the land the pipeline will be placed on as they have a record of leaks already in Canada. Also when this oil/shale reaches the coast it more than likely will be shipped overseas to be refined and then resold to Americans at a much higher price. Also the Canadians themselves have rejected a plan to have the pipeline go to the coast in Canada and yet Romney and the Republicans think it's good to come thru the United States for 5000 jobs a year!!! When you the people see thru this ! Wake up America.

    May 18, 2012 10:30 am at 10:30 am |
  19. Lynda/Minnesota

    "What would a Romney Presidency be like?"

    Well, you've got me there, CNN.
    Lucky for America, a "Romney Presidency" never see the light of day.

    May 18, 2012 10:31 am at 10:31 am |
  20. Anonymous

    Common sense solutions for health care? And what would they be? Care to tell us now? I think it'll go something like this: you get sick or hurt and you don't have health insurance? Too bad. Bye!

    May 18, 2012 10:33 am at 10:33 am |
  21. rich

    How about going after all the crooks in the White house and Wall Street ?
    Here is another idea, how about making all these crooks pay their taxes? You can start with Hank the crook Paulson. He took a 500 million dollar bonus and paid no gains tax on it !!
    Oh, and when I sold my business in 2006, I paid a large part of my sale price to capital gains. if hanky doesn't have to pay, I would like a refund !
    And lets implement some new rules so this crap doesn't happen again.
    Also lets go after all the people in the white house, congress, Wall sStreet that are guilty of insider trading !
    NANCY PALOSI IS ONE ! BUT THERE ARE MANY !

    May 18, 2012 10:34 am at 10:34 am |
  22. gjp

    So..the very first thing Romney will do is pay back the oil companies.

    May 18, 2012 10:35 am at 10:35 am |
  23. AKsteve

    Wow, the ad touts all the jobs and construction work that Romney will bring on day one. I guess that means Congressional Republicans will flip-flop and start voting to to create American jobs instead of blocking them.

    Amazing how they can intentionally prevent a economic recover and then blame it on someone else. The party of NO – the do nothing congress – is basically the GOP political plan to get rid of Obama. Party before people.

    Way to go GOP, your sinking our ship and blaming it on the captain.

    May 18, 2012 10:36 am at 10:36 am |
  24. Mgc tampa

    So lets see, even though the Republican Govenor of that state asked for the pipline to be studied more in fear of ground water contamination, a fact the media continually ignores he would approve it, okay and then he would repeal and replace Obamacare with common sense solutions. Okay what solutions are those romney? drop the ban on pre-existing conditions, take adult children up to 26 off their parents plans and continue to let the insurance companies charge women more because they are women? REALLY......why thanks govenor for looking out for the middle class.

    May 18, 2012 10:37 am at 10:37 am |
  25. JTC

    The Keystone Pipeline would not create *sustainable* jobs in the amount he's hoping. Building it will take manpower, yes. But once it's complete... maintenance is not nearly as labor-intensive. This is like claiming that the US Census hiring blitz was meanigful job creation.

    May 18, 2012 10:37 am at 10:37 am |
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19