Romney campaign touts day one initiatives in first general election ad
May 18th, 2012
07:26 AM ET
2 years ago

Romney campaign touts day one initiatives in first general election ad

Washington (CNN) - Mitt Romney, the likely GOP presidential nominee, is using his first general election ad to highlight the policy priorities he would enact on his first day in office, asking voters, "What would a Romney Presidency be like?"

The spot, titled "Day One," began airing Friday in Iowa, North Carolina, Ohio and Virginia - all battleground states. The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."

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The controversial proposed 1,700 mile pipeline would carry oil from Canada through the U.S. to the Texas coast.

President Barack Obama last January decided against issuing a permit that would have allowed construction of the pipeline. Republicans attacked the administration over the decision because they say it would not only promote energy security but also create jobs. Romney previously has said he would have approved it.

Environmentalists bitterly oppose the pipeline because of the damage the construction might cause.

The White House has said it will make a final decision on the project after the election.

The Romney commercial emphasizes some of the same policy ideas the candidate highlights on the stump, promising tax cuts that "reward job creators, not punish them."

The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

But Obama's campaign responded saying Romney's day one promises are empty, just like the promises he made in his 2002 Massachusetts gubernatorial campaign.

"Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

As CNN reported Thursday, the campaign purchased at least $1.2 million of ad time in Ohio, North Carolina, Iowa and Virginia for broadcast time beginning Friday and running through Tuesday, according to a Republican ad buying source.

The campaign also released a Spanish-language version of the ad.

On Thursday in Jacksonville, Florida, Romney told reporters the campaign would be entering the high stakes ad wars soon.

"I certainly hope that you'll get a chance to see our first ad that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney said.

Also see:

Romney to start airing first general election campaign ad Friday

Third party effort packs it in for 2012

Conservative group hits the road in Wisconsin


Filed under: 2012 • Ads • Mitt Romney
soundoff (475 Responses)
  1. ThinkAgain

    More tax cuts for the wealthy, eh, Mittens? Even though 2 things:

    1) Lower tax rates for millionaires and billionaires have NOT resulted in job creation here. Notice how Mittens never says WHERE these "job creators" will create jobs? It's because everyone knows the jobs will be created outside the U.S.

    2) A majority of American millionaires and billionaires (62%) WANT to pay more income taxes (a majority of middle and lower-income Americans also want this). Why don't you want to follow the will of the people, Mittens?

    I'm tired of subsidizing the global expansion of these multinational corporations at the expense of my country's infrastructure, education, manufacturing reinvestment and long-term prosperity.

    I'm voting for Obama/Biden in November – because they are putting our country FIRST!

    May 18, 2012 10:38 am at 10:38 am |
  2. Marcia Greenwood, IN

    In other words back to the Bush policies that created the economy we now have-no change-Romney doesn't have a plan, he just wants to be Presiident. He keeps saying I know how to created jobs-but his RECORD as governor showed him as 47th in the US -so in reality, he has no plan for jobs-I want to hear specifics on job creation-not tax cuts for him and his friends.

    May 18, 2012 10:39 am at 10:39 am |
  3. ThinkAgain

    Why would anyone vote for Mittens and the tried-and-failed policies of the GOP? Dumb, dumb, dumb!

    Obama/Biden = the only logical choice

    May 18, 2012 10:39 am at 10:39 am |
  4. Eri

    Mitt Romney is being completely irrational: THE BUSH TAX CUTS ARE STILL IN PLACE! If tax cuts for the rich didn't work the first time around, what makes him think they'll work now?!

    May 18, 2012 10:40 am at 10:40 am |
  5. Bleedingheart

    nilla, I disagree with you. My thought is that if he is reelected he can do what he wants, and if he doesn't want the pipeline for whatever reason it's dead.

    May 18, 2012 10:40 am at 10:40 am |
  6. PJ/TX

    Day One:
    Approve Keystone Pipeline: Where are the "thousands of jobs" coming from? No regard for the environmental
    safety of the water that towns use for drinking, for their livestock, and for their farmlands. What about the
    new route that would at least alleviate some of these worries?
    Tax cuts: If they are so great, where are the jobs?
    Common sense health care reform: What does that mean?
    As usual, he talks generalities and no specifics. Why is it so hard for this man to detail his agenda for
    America? He has no trouble bashing President Obama, but is tongue tied when asked specific questions.

    May 18, 2012 10:40 am at 10:40 am |
  7. Brian G

    Hmmmmm. Common sense health care reform. That's code for "keeping it status quo". Besides being the puppet for GOP moneymen, his only job will be to assure the Supreme Court stays slanted to the side of the Conservatist Movement. That's it.

    May 18, 2012 10:43 am at 10:43 am |
  8. Dave A,

    Romney will then pay off his rich biddies with our dough and start a war in Iran. This man is a bully, and shows no leadership.. only self interest, and interest in HIS class

    May 18, 2012 10:47 am at 10:47 am |
  9. C

    I LOVE the positive message as opposed to the character assisination campaign by Obama :)

    Hope and Change got my vote in 2008 and it's getting it again in 2012 ;)

    May 18, 2012 10:48 am at 10:48 am |
  10. zip

    Do a wiki search on Parley P. Pratt, Mitt Romney's great grandfather. Found out why he was killed by a jealous husband. Oh yeah. he also had 12 wives.

    May 18, 2012 10:50 am at 10:50 am |
  11. vjpgh

    Our country wouldn't be in the mess that it's in if everyone paid their fair share of taxes, corporations shared profits with the workers and we used our military more efficiently.

    May 18, 2012 10:51 am at 10:51 am |
  12. A not-so-stupid former republican

    More promises with no substance behind them.

    May 18, 2012 10:52 am at 10:52 am |
  13. steven harnack

    Pre Keystone, see what happens to states rights when Republicans want something? The people of Nebraska are adamently opposed to this boondogle that the GOP would force them to accept. The Republicans show their usual schizophrenia when it comes to self interest. I love how they always add "common sense reforms" to everything that they want to destroy. That means that everyone gets to imagine for themselves what common sense would be without the GOP having to have, or explain and defend, any actual plans

    May 18, 2012 10:53 am at 10:53 am |
  14. Data Driven

    So Romney will scrap Obamacare and replace it with "common-sense health reform"? So his own legislation in Massachusetts, which Obamacare is modeled after, is nonsensical?

    Romney will never be able to explain in a satisfactory way to independents and moderates his absurd positions on the health-care debate. It's another reason why he'll lose in November. He'll get conservative voters to engage in cognitive dissonance for him, but there aren't enough of them. Not enough.

    May 18, 2012 10:54 am at 10:54 am |
  15. Paul Williamson

    More BS. This phony will say anything to get elected. The pipeline will be built regardless, but in a much more environmentally sound location so it does not threaten the Ogallala aquifer, which 10 million people depend upon for water.Independent studies (Stanbury) indicate that worst-case spill would contaminate nearly five billion gallons of groundwater, and the State of Kansas is against it for this reason. an alternative route will create the same number of jobs (not thousands but hundreds) without this potential disaster.

    May 18, 2012 10:54 am at 10:54 am |
  16. Common Sense

    Common Romney you can do better than that! is that your first move in the stage! pathetic fire Beth!

    May 18, 2012 10:55 am at 10:55 am |
  17. Decima

    Hold Romney to the same standards that Obama's detractors hold Obama to. If he can't magically snap his fingers and fix everything, he's obviously a complete failure. Oh, and also demand to see his long-form birth certificate, just in case.

    May 18, 2012 10:56 am at 10:56 am |
  18. lyn

    The pipeline might create thousands of temporary jobs, but how many white collar workers can lay pipeline? The Keystone is just another smokescreen. Why doesn't Canada build their own refinery, instead of spending billions on piping it to Houston, where it goes on the world market anyway?

    May 18, 2012 10:56 am at 10:56 am |
  19. Laverne

    I guess Mr. Romney thinks being president is like being CEO at Bain Capitol. He obviously haven't taken into account there is this stumbling block called "CONGRESS"! Poor fool!

    May 18, 2012 10:57 am at 10:57 am |
  20. filthburger

    Yeah. Romney will fix it. Lets hope that IF he gets elected, he will govern like he did when he was a governor and will not pander to the insane right. If you take out the far right, his governing policies have been similar to Obama. I really wish Obama was more hardcore the first 2 years.

    May 18, 2012 10:57 am at 10:57 am |
  21. BADGUY

    What CAN Romney promise? His Ryan Budget, with tax breaks for the Rich, increased military spending, will INCREASE the debt WORSE than Obama's. His tax INCREASES on the bottom 50% of Americans will stop their spending and the recovery of our "consumer" market..DEAD IN IT'S TRACKS! So...running on an IMPROVED economy or decreasing the national debt will have to be done with "smoke and mirrors". The reality of their stated plans certainly doesn't match what they're saying they can do.

    May 18, 2012 10:58 am at 10:58 am |
  22. Iib

    NO PRESIDENT CAN CREATE JOBS! Romney is a liar. Romney has not told us one thing about how he will improve the economy other than firing more people.

    May 18, 2012 10:58 am at 10:58 am |
  23. jp

    No matter what Romney does on his first day, it will be more than Obama has done in his first 3.5 years.

    May 18, 2012 10:59 am at 10:59 am |
  24. John

    Sure He will ,got to take care of the Big Oil Company. Because It NOT going to create that many Jobs, because the Oil Company all ready have the People they need to big the pipeline. There may be some Labor jobs but know way near the the number of jobs that the Republican and Mitt Romney have Claim. and what about the Land this pipe line Is going to cover. and America Is going to get any of this Oil In the First Place because Canada all ready said that It going to be sold oversea.

    May 18, 2012 11:00 am at 11:00 am |
  25. Rajiv Shaw

    Day one of what? He will never be elected!

    May 18, 2012 11:01 am at 11:01 am |
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