Romney campaign touts day one initiatives in first general election ad
May 18th, 2012
07:26 AM ET
3 years ago

Romney campaign touts day one initiatives in first general election ad

Washington (CNN) - Mitt Romney, the likely GOP presidential nominee, is using his first general election ad to highlight the policy priorities he would enact on his first day in office, asking voters, "What would a Romney Presidency be like?"

The spot, titled "Day One," began airing Friday in Iowa, North Carolina, Ohio and Virginia - all battleground states. The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."

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The controversial proposed 1,700 mile pipeline would carry oil from Canada through the U.S. to the Texas coast.

President Barack Obama last January decided against issuing a permit that would have allowed construction of the pipeline. Republicans attacked the administration over the decision because they say it would not only promote energy security but also create jobs. Romney previously has said he would have approved it.

Environmentalists bitterly oppose the pipeline because of the damage the construction might cause.

The White House has said it will make a final decision on the project after the election.

The Romney commercial emphasizes some of the same policy ideas the candidate highlights on the stump, promising tax cuts that "reward job creators, not punish them."

The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

But Obama's campaign responded saying Romney's day one promises are empty, just like the promises he made in his 2002 Massachusetts gubernatorial campaign.

"Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

As CNN reported Thursday, the campaign purchased at least $1.2 million of ad time in Ohio, North Carolina, Iowa and Virginia for broadcast time beginning Friday and running through Tuesday, according to a Republican ad buying source.

The campaign also released a Spanish-language version of the ad.

On Thursday in Jacksonville, Florida, Romney told reporters the campaign would be entering the high stakes ad wars soon.

"I certainly hope that you'll get a chance to see our first ad that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney said.

Also see:

Romney to start airing first general election campaign ad Friday

Third party effort packs it in for 2012

Conservative group hits the road in Wisconsin


Filed under: 2012 • Ads • Mitt Romney
soundoff (475 Responses)
  1. Bob

    Wish in one hand and pee in the other, Etch-A-Sektch.

    Youwill never occupy the Oval Office.

    May 18, 2012 11:02 am at 11:02 am |
  2. Woman In California

    "What would a Romney Presidency be like?"

    Here's a quick answer: 750,000 jobs a month would be going to China; YOUR sons and daughters would be sent off to needless wars (while Willard's sons would be taking photo opts); Wall Street would be running wild again; (white) women would be barefoot and pregnant while (minority) women would be barefoot, pregnant, AND in the kitchen and Willard would be king. Does that answer your question?

    May 18, 2012 11:03 am at 11:03 am |
  3. Woman In California

    One more thing: millions of people would DIE because they would not have healthcare but Ann would be still telling her poor me stories while she enjoys her Cadillac healthcare plan.

    May 18, 2012 11:04 am at 11:04 am |
  4. Omar Dice

    Do you see this Romney's video "day 1"?.. Romney has no plan he said in dat video; plan to job created to approve (1)Keystone and (2)end Obamacare and (3) tax reforms , Where the job plan and house ????????????? none job created plan?

    May 18, 2012 11:05 am at 11:05 am |
  5. SOUTHERN HOTTIE

    All fluff and no substance. You fail, Mr. Romney.

    May 18, 2012 11:05 am at 11:05 am |
  6. Jim, San Antonio

    "Common sense health care reform" Romney provides no specifics; just catch phrases and slogans. He's as deep as a puddle.

    May 18, 2012 11:06 am at 11:06 am |
  7. Len Smith

    It appears to me that Romney doesn't really have any plan for moving this country forward. He appears to be bringing out the same policies of the last administration which have not been very successful as I can tell. Slowly we are coming back, and I know for a lot of people not fast enough. What I hate to hear is that we will do away with all these departments of the federal government, and than who does the work they are doing. Where do these employees move to keep the country moving forward? So far from what I just read, the man has no plans so far.

    May 18, 2012 11:06 am at 11:06 am |
  8. bethjoyce

    This guy is really living in a fantasy world. Not only is he out of touch with the American people, he is out of touch with they way Washington works. There is no way he could get this all done and moving on Day 1, or even day 90 for that matter. Gotta laugh!!

    May 18, 2012 11:07 am at 11:07 am |
  9. geggyg

    Romney can only limit some of the funding going to Pres Obamas health care reform by executive order , cant repeal a law passed by congress. If he has "common sense reforms " ready to go on day one why doesnt he say what they are now. Or are these reforms going to be given to him inscribed on tablets of stone handed to him by his god

    May 18, 2012 11:07 am at 11:07 am |
  10. tibs

    Free market capitalism is the key. Less government regulation. Government power and regulation create the collusion between big business and government. Obviously Romney is against this. Free markets are the last thing either party wants.

    This government and monetary policy can lead only to inflation. Inflation plants the seeds for statism. When that day comes and we see this fail, please remember that freedom is the answer. Government doesnt know anything more than us.

    May 18, 2012 11:07 am at 11:07 am |
  11. NorthernDem

    Wake up America!! Obama was born in Kenya and is a fraud! You can tell he wasn't born here since he smiles in all his photos...

    May 18, 2012 11:07 am at 11:07 am |
  12. R. Walker

    If you vote for Romney, get ready for a one world currency.

    May 18, 2012 11:08 am at 11:08 am |
  13. Cody

    Nice! Go get 'em Romney – can't wait till you bring prosperity and real hope back to America

    May 18, 2012 11:10 am at 11:10 am |
  14. Skylar

    @nilla
    "The White House has said it will make a final decision on the project after the election."

    I agree with what you said, that Obama does not want to anger people until after he gets his vote, and he cares more about becoming president again than jobs.

    May 18, 2012 11:12 am at 11:12 am |
  15. DIANA

    That ad would scare me. He says nothing on how he would help the middle class and lower income people. It's been proven that the Keystone Pipeline would only create a drop in the bucket in jobs. Obama's saving the auto industry saved existing jobs.

    May 18, 2012 11:12 am at 11:12 am |
  16. Cody

    wow "woman in california" - racist and bigoted! Good work hippies, keep up the bashing of Romney. Can't wait till you all stop living off the government and get a job so I don't have to pay for your bennies.

    Obama is such a failure – can't wait till he's gone for good.

    May 18, 2012 11:12 am at 11:12 am |
  17. Anonymous

    What would a Romney Presidency be like? Just like G.W. Bush's, just with more nearly complete sentances and no drawl. Good for the rich and bad for the rest of us.

    May 18, 2012 11:13 am at 11:13 am |
  18. SoSad

    CANNOT SAY IT BETTER THAN THE "WOMAN FROM CALIFORNIA"
    Here's a quick answer: 750,000 jobs a month would be going to China; YOUR sons and daughters would be sent off to needless wars (while Willard's sons would be taking photo opts); Wall Street would be running wild again; (white) women would be barefoot and pregnant while (minority) women would be barefoot, pregnant, AND in the kitchen and Willard would be king. Does that answer your question?

    May 18, 2012 11:14 am at 11:14 am |
  19. REPUBLICAN ARE THE GREATEST

    Sounds good to me. Finally we can have a President that understands the Economy. Cut Spending, Reduce Taxes and let the private Corporations create jobs and help lower the debt by reducing Government power.

    May 18, 2012 11:14 am at 11:14 am |
  20. S.B. Stein E.B. NJ

    The problem is that there were unresolved issues with the pipeline. So, that is the sillyness with that idea. If he want to get small businesses moving, get the banks to really to lend. Another idea is to get a massive infrastructure bill through Congress to get the already built roads repaired and bridges made safer.

    As for the replacement of the health care plan, tell us what you are going to do first.

    May 18, 2012 11:14 am at 11:14 am |
  21. Mary Nelson

    They're not "job creators" they're just rich people. The term is being used across the board, regardless of whether or not the person in that income bracket is creating jobs or not, and regardless of WHERE they're sending work.

    May 18, 2012 11:15 am at 11:15 am |
  22. L

    The most generous estimates give the number of jobs created by the Keystone Pipeline at around 800. That's not thousands. Unless you count the number of jobs created when it breaks and we have to spends billions cleaning it up.

    May 18, 2012 11:16 am at 11:16 am |
  23. Debra from Georgia

    Sounds like Bush fail economic policies that cost us 750000 per month. No, Rmoney

    May 18, 2012 11:16 am at 11:16 am |
  24. Charlou

    He just like the current Pres can't do anything if congreess don't allow him to. How do he think he is going in on the first day and do so much. LIES

    May 18, 2012 11:17 am at 11:17 am |
  25. Marie MD

    This story broke early this morning. Has the sociorobully changed his mind yet?
    @cody, you are truly a living in the bubble lemming (sorry lemmings) aren't you? The only prosperity that this lying psycho is going to bring is to himself and his rich friends.
    Wake up!!!

    May 18, 2012 11:17 am at 11:17 am |
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