Romney campaign touts day one initiatives in first general election ad
May 18th, 2012
07:26 AM ET
6 years ago

Romney campaign touts day one initiatives in first general election ad

Washington (CNN) - Mitt Romney, the likely GOP presidential nominee, is using his first general election ad to highlight the policy priorities he would enact on his first day in office, asking voters, "What would a Romney Presidency be like?"

The spot, titled "Day One," began airing Friday in Iowa, North Carolina, Ohio and Virginia - all battleground states. The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."

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The controversial proposed 1,700 mile pipeline would carry oil from Canada through the U.S. to the Texas coast.

President Barack Obama last January decided against issuing a permit that would have allowed construction of the pipeline. Republicans attacked the administration over the decision because they say it would not only promote energy security but also create jobs. Romney previously has said he would have approved it.

Environmentalists bitterly oppose the pipeline because of the damage the construction might cause.

The White House has said it will make a final decision on the project after the election.

The Romney commercial emphasizes some of the same policy ideas the candidate highlights on the stump, promising tax cuts that "reward job creators, not punish them."

The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

But Obama's campaign responded saying Romney's day one promises are empty, just like the promises he made in his 2002 Massachusetts gubernatorial campaign.

"Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

As CNN reported Thursday, the campaign purchased at least $1.2 million of ad time in Ohio, North Carolina, Iowa and Virginia for broadcast time beginning Friday and running through Tuesday, according to a Republican ad buying source.

The campaign also released a Spanish-language version of the ad.

On Thursday in Jacksonville, Florida, Romney told reporters the campaign would be entering the high stakes ad wars soon.

"I certainly hope that you'll get a chance to see our first ad that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney said.

Also see:

Romney to start airing first general election campaign ad Friday

Third party effort packs it in for 2012

Conservative group hits the road in Wisconsin

Filed under: 2012 • Ads • Mitt Romney
soundoff (475 Responses)
  1. rs

    The Keystone fantasy contiues. 5,000 jobs AT THE MOST, and still no explaination of how the pipeline is going to run across so much private land, eminent domain anyone? Naturally the GOP supports that, only the "little people will lose land, and it will make money for big oil!

    May 18, 2012 11:17 am at 11:17 am |
  2. ElmerGantry

    Republican 2012 Platform

    A:   Health Care three tiered:
             1) senators and representatives: Gov run health care, thank you very much taxpayers!
             2) corporate executives would like to thank the workers for contributing to their plan
             3) every one else pay for your self or don't get sick

    B:    Education:
              1) destroy the department of education 
              2) vouchers and home schooling
              3) replace science with creationism,ID, irreducible complexity

    C:      Tear down the wall of separation of church and state.

    D:     A chicken concealed gun in every pot pocket.

    E:     Privatize
              1)   our National Parks
              2)   our national transportation system 
              3)   the DOE and nuclear stockpiles 
              4)   Everything else

    May 18, 2012 11:19 am at 11:19 am |
  3. Daniel

    Common sense health care reform, Mitt? You mean like the health care reform you instituted in Massachusetts? The ones that the current reforms are BASED ON! You hypocrite.

    Oh, and for all you folks who think government deregulation of business is the key to prosperity, go back and review how Enron, Worldcomm, and AIG happened. It's called history. Do some research. Stop being a right-wing shill.

    May 18, 2012 11:22 am at 11:22 am |
  4. kingsb12

    He wants to reward job creators? Isn't a lower tax rate than their employees reward enough? And where have the jobs been created? Overseas. People argue that corporations need more tax breaks, but few paid any taxes in 2011...yet they still are not creating jobs. Big business had record profits, and still didn't create jobs. If they aren't creating jobs, what are they good for? I say make profits go back to the workers that create the products/services in the first place. Profit is fantastic, but when it becomes the #1 priority for corporations to benefit shareholders (who theoretically should be creating more jobs) instead of the middle- and lower-class employees that power our economy, everyone suffers. It's not "less regulation" that will help. It's enforcing the regulations in place. We want to treat corporations like people? Fine. Then we should be able to hold "them" (and the people that run "them") to a higher moral standard; a standard that has been missing from business for far too long. When profit is priority #1, morals and ethics take a back seat.

    May 18, 2012 11:25 am at 11:25 am |
  5. Anonymous

    Day 1 of a Romney presidency?

    "give myself a HUGE tax cut ... "

    Day 2 of a Romney presidency?

    "laugh at all the *little people* who voted for me ..."

    Day 3 of a Romney presidency?

    "Ask Rove, Cheney, Limbaugh, Norquist, and Hannity what's next on their to-do list... "

    May 18, 2012 11:27 am at 11:27 am |
  6. Mack

    A Romney presidency would be like a Bush get richer, middle-class job losses, off-shoring more jobs, and endless wars.

    May 18, 2012 11:27 am at 11:27 am |
  7. Norma Vessels

    Mr. Romney .. if that's what you will do on your first day in the White House, then we don't want you! You said you'd take away the Health Care Plan that's helping so many people, even right now, and more after 2014 .... you say you will give permission to let the Keystone Pipeline destroy so much farm land and water ways all the way down to the gulf coast, just to create a few jobs .. you say you will help the job creators (the rich), though you didn't admit that you would keep the huge tax breaks for them, and slash Medicare and Medicaid to pay for that. No, Mr. Romney, WE DON'T WANT YOU!!

    May 18, 2012 11:29 am at 11:29 am |
  8. Willie K.

    Romney To-Do List
    1. Install car elevator in White House
    2. Buy third Cadillac for Ann
    3. Give tax breaks to NASCAR and NFL owner friends
    4. Start another war to help defense buddies
    5. Host reception for Koch Brothers and Karl Rove

    May 18, 2012 11:29 am at 11:29 am |
  9. Malory Archer

    "Common sense health care reform"

    Meaningless, empty platitude. When the economy started tanking in 2007 and residents in my tiny town were screaming that their property tax bills were too high (we have the lowest millage rate of any municipality in the county and the most, best and least expensive services of all 16 municipalities) , the town's leaders inserted a budget survey into everyone's water bills asking for their ideas on how to cut the budget. There were plenty of responses that stated "cut the fat" and "bite the bullet". Other than that, residents were demanding even more services – while demanding their property taxes cut! Sounds a lot like what mittens is selling.

    May 18, 2012 11:29 am at 11:29 am |
  10. Frank Cardenas

    "promising tax cuts that "reward job creators, not punish them." – means more tax breaks for the VERY RICH and SUPER RICH CORPORATIONS which are sponsoring Romney's campaign!

    May 18, 2012 11:30 am at 11:30 am |
  11. Speaking out of both sides of my mouth Romney

    More reasons not to trust the Mittster. This is just election tripe he is spewing. No substance.

    May 18, 2012 11:30 am at 11:30 am |
  12. open400

    Romney plan to balance the budget:
    1. Cut taxes across the board 20%
    2. Keep the Bush tax cuts.
    3. Keep tax loopholes that let companies like GE pay zero i ncome tax
    4. Build up the navy(not quite sure why or who the enemy is)
    5. Maintain the safety net for the needy(or so he says)
    6. Invade Iran if necessary for possible weapons of mass destruction(sound familar?)
    7.Lower capital gains taxes

    Romnewy supporters: Please tell me how you plan to balance the budget like this? Where is the math here?

    May 18, 2012 11:30 am at 11:30 am |
  13. snowdogg

    Campaign promises are just that... pandering to the electorate with fantasies of "action"

    May 18, 2012 11:33 am at 11:33 am |
  14. scottf

    Be sure you write these down and save your videotape. Mittens if he is true to his past will change his mind several times. You can take the rich man out of the mansion but you can't take the calibrated weather vane out of the Mitt..

    May 18, 2012 11:33 am at 11:33 am |
  15. snowdogg

    "Ask Rove, Cheney, Limbaugh, Norquist, and Hannity what's next on their to-do list... "

    Good one!

    May 18, 2012 11:34 am at 11:34 am |
  16. Michael

    The fact that he believes that he could accomplish this on the first day shows that he believes he could do this without congressional approval. Doesn't he know better? Well, he's the same man that is trying to take credit for teh turnarond of the auto industry which is a lie. Maybe he wants to take credit for killing Bin Laden? What eh should be taking credit for is being a member of the party that tanked our economy by making the rich richer and drunk with power. Romney is nothing more than a waffling elitist.

    May 18, 2012 11:34 am at 11:34 am |
  17. PaulC

    If he loses will he go away?

    May 18, 2012 11:35 am at 11:35 am |
  18. gg

    whats next romney gold bars in every mail box–obama will do it right -not under the table in the middle off the night

    May 18, 2012 11:35 am at 11:35 am |
  19. sayer

    What would you do about the deficit and debt, Mitt? Oh, you're waiting for President Obama's solution to the problem so you can steal it. Love the repub BS strategy.

    May 18, 2012 11:36 am at 11:36 am |
  20. Malory Archer

    Cut taxes across the board 20%


    A drop in the bucket for anyone who makes less than $100k a year. My 2011 federal tax liability was slightly more than $15k, and a $2500 savings would be nice, but at what cost?

    May 18, 2012 11:39 am at 11:39 am |
  21. Malory Archer

    My mistake – $3k savings.

    May 18, 2012 11:40 am at 11:40 am |
  22. Indy

    I noticed Romney never mentioned that he would return millions of dollars in offshore accounts back to the country where he would be President. Romneys day one promises are like he is taking over a company and going to clean it up and Congress will have no say how Mitts runs the country.

    May 18, 2012 11:40 am at 11:40 am |
  23. sayer

    Still waiting for the economic boom created by the Bush Tax Cuts...Corporations are making more money than ever before especially the oil corps and they still aren't hiring. Sorry, it's not going to work, Mitt.

    May 18, 2012 11:41 am at 11:41 am |
  24. trashcup

    Amazing how these politicians think we believe what they promise before they get elected. Promises are cheap. Performance is something totally different. So with these First Day promises, if they don't happen, does that mean Romney will step down as President?

    History repeats itself all the time. Remember Bush's famous promise? "READ MY LIPS, NO NEW TAXES" OOPS, that didn't work out so well.

    May 18, 2012 11:42 am at 11:42 am |
  25. rs

    I believe the single biggest obsticle to Mr. Romney winning the White House is his unswerving support for the very rich. If a balanced budget is really what he's after (and it isn't, he is a Republican after all), his first act ought to be to ditch the Bush tax cuts, THEN he should look at going back to the historic top tax rates of the 1950s. Yes, I do mean 89-93%.

    As he has absolutely no stomach for that sort of "belt-tightening", he is not a viable candidate- logic states if 70% of Americans want taxes raised on the rich, running against that is failure in a can.

    May 18, 2012 11:42 am at 11:42 am |
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