Romney campaign touts day one initiatives in first general election ad
May 18th, 2012
07:26 AM ET
3 years ago

Romney campaign touts day one initiatives in first general election ad

Washington (CNN) - Mitt Romney, the likely GOP presidential nominee, is using his first general election ad to highlight the policy priorities he would enact on his first day in office, asking voters, "What would a Romney Presidency be like?"

The spot, titled "Day One," began airing Friday in Iowa, North Carolina, Ohio and Virginia - all battleground states. The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."

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The controversial proposed 1,700 mile pipeline would carry oil from Canada through the U.S. to the Texas coast.

President Barack Obama last January decided against issuing a permit that would have allowed construction of the pipeline. Republicans attacked the administration over the decision because they say it would not only promote energy security but also create jobs. Romney previously has said he would have approved it.

Environmentalists bitterly oppose the pipeline because of the damage the construction might cause.

The White House has said it will make a final decision on the project after the election.

The Romney commercial emphasizes some of the same policy ideas the candidate highlights on the stump, promising tax cuts that "reward job creators, not punish them."

The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

But Obama's campaign responded saying Romney's day one promises are empty, just like the promises he made in his 2002 Massachusetts gubernatorial campaign.

"Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

As CNN reported Thursday, the campaign purchased at least $1.2 million of ad time in Ohio, North Carolina, Iowa and Virginia for broadcast time beginning Friday and running through Tuesday, according to a Republican ad buying source.

The campaign also released a Spanish-language version of the ad.

On Thursday in Jacksonville, Florida, Romney told reporters the campaign would be entering the high stakes ad wars soon.

"I certainly hope that you'll get a chance to see our first ad that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney said.

Also see:

Romney to start airing first general election campaign ad Friday

Third party effort packs it in for 2012

Conservative group hits the road in Wisconsin


Filed under: 2012 • Ads • Mitt Romney
soundoff (475 Responses)
  1. Darrell

    REPUBLICAN ARE THE GREATEST..I have bridge in Brooklyn, NY to sell you.

    Job creators are small businesses, not large corporations. In fact, president Obama signed 17 small business tax cuts to help small businesses.

    It was the Republican spending policies of GWB help create the government's debt. Romney is proposing the same thing by not allowing the Bush Tax cuts to expire.

    Government regulations are not preventing Am. companies from succeeding. In fact, Am. corporations are earning record profits. And, Americans are paying the lowest amount of taxes in 50 years.

    You may be proud to be a Republican, which is fine, but please get your facts straight. At this point, you are sound like uninformed, dumb Republican cheering on empty talking points.

    May 18, 2012 11:44 am at 11:44 am |
  2. Lynda/Minnesota

    Newest Mitt Romney on Mitt Romney quote:

    “I'm not familiar precisely with what I said, but I'll stand by what I said, whatever it was” - May 17, 2012

    There is no reason to believe his "presidency" would be any more cogent than his speech patterns have been to date.

    May 18, 2012 11:45 am at 11:45 am |
  3. Jackson

    Um, excuse me, but, unless he decides to write a bunch of Executive Orders, he isn't getting anything approved on day one unless Congress has sent things to him *for* approval.

    But hey, why let the facts get in the way, right Mittens?

    May 18, 2012 11:46 am at 11:46 am |
  4. vote the Tea Party OUT in 2012

    want to find out when he plans to attack Iraq so I can do like he did and make sure my son choses not to join the military.

    May 18, 2012 11:47 am at 11:47 am |
  5. Former Republican, now an Independent

    Romney will approve anything that benefits his corporate and wealthy contributors with no regard whatsoever to the environment or the middle class. It's all about the money.

    May 18, 2012 11:48 am at 11:48 am |
  6. pabloinbama

    Approve the pipeline.... good. The less middle eastern oil we use the better. Lots of direct and indirect jobs would be created. Even better. We don't need the obamacare nightmare. reforming the insurance industry is much better and where the changes really need to happen. For those boobs who say we need it to lower medical costs and whatever, try reading the actual law. You will find that most of it actually deals with the insurance industry ot the medical industry. The cost saving are from healthy people being forced into the insurance market so that their costs subsidize the cost of sick people. Romney 2012!

    May 18, 2012 11:48 am at 11:48 am |
  7. Derek

    ""with common sense health care reform.""

    Specifics or it is just eye candy and means nothing.

    May 18, 2012 11:50 am at 11:50 am |
  8. Daniel in Canada

    Get your own damn oil Mitt, I am sure Gov Perry has plenty in his backyard. Yet another oil hungry Presidential candidate, if you want a piece of Canada, we offer you free of charge Prime Minister Harper.

    May 18, 2012 11:51 am at 11:51 am |
  9. Ventriloquist dummy for GOP

    The ventriloquist dummy spews out party jargon while the corporate and special interest masters pull the strings.

    May 18, 2012 11:53 am at 11:53 am |
  10. ryan

    Great, approve the pipeline and gas will spike in western states such as Colorado and New Mexico as current supply lines are bipassed. Fail Romney, FAIL!

    May 18, 2012 11:53 am at 11:53 am |
  11. lf

    What drivel.

    May 18, 2012 11:55 am at 11:55 am |
  12. Constantly Amazed

    @Michael (11:34 AM)The fact that he believes that he could accomplish this on the first day shows that he believes he could do this without congressional approval. Doesn't he know better?

    -----------------------------------------------------
    He probably knows better but unfortunately, the voters that he panders to don't seem to know any better.
    It's still amazing to me how many folks who will be voting in this election who don't seem to have any idea that there are 3 branches of the federal or how they function.

    May 18, 2012 11:55 am at 11:55 am |
  13. Badboy

    Whatever he does it will be better than the current inept boob we have. Bozo the clown could do better than hope and change liar in chief, racist in chief, divider in chief, liar and thief Oblahblah. He is about as presidential as a pile of excrement.

    May 18, 2012 11:55 am at 11:55 am |
  14. Investment Advisor

    Good for you Mitt. Somebody in this country has to dish out some "tough love" The bleeding heart liberals don't have the guts to get it done. They are too busy telling America how they have dreams just like the "rich people". What a crock of propaganda. Git'er Done!

    May 18, 2012 11:57 am at 11:57 am |
  15. lf

    That's al he's got? Open a pipeline and adopt common sense health care reform?? Politicians have said that for 30 years and until Obama came in nothing was done because it is not simple.

    Romney- give us credit for some intelligence!

    May 18, 2012 11:57 am at 11:57 am |
  16. Publius Novus

    Mr. Romney is either a weasel or ignoranct or both.

    1. He says he would approve Keystone Pipeline. Does he know that a final route has to yet been proposed? So he would cut short the approval process and approve the pipeline before he knows where it's going to be located. Has he checked with the Republican governor of Nebraska about this plan?

    2. More tax cuts for the "job creators." Will Mr. Romney explain to us why these additional tax cuts will produce the jobs the first three rounds did not produce? Also, Mr. Romney, you can't cut taxes until Congress passes a law cutting taxes. It's called the democratic, legislative process. No, they didn't have that at Bain Capital. But the Constitution does insist on it. Silly old Constitution!

    3. "Common sense" health care proposals. Might I be so disrespectful as to ask what these might be? And assuming the SCOTUS doesn't judicially deactivate ACA, there is this legislative process thing again.

    May 18, 2012 11:57 am at 11:57 am |
  17. Jimm

    pabloinbama

    Approve the pipeline.... good. The less middle eastern oil we use the better. Lots of direct and indirect jobs would be created. Even better. We don't need the obamacare nightmare. reforming the insurance industry is much better and where the changes really need to happen. For those boobs who say we need it to lower medical costs and whatever, try reading the actual law. You will find that most of it actually deals with the insurance industry ot the medical industry. The cost saving are from healthy people being forced into the insurance market so that their costs subsidize the cost of sick people. Romney 2012!
    ----------------
    You do realize that the Keystone Pipeline will provide ZERO oil to the US?
    As for Healthcare...what makes you think that Romney would reform the health insurance system? That's what Obama did by allowing everyone to be part of the system. That decreases costs. What do you think Romney will do?

    May 18, 2012 11:58 am at 11:58 am |
  18. Mary

    Yeh right. Either he doesn't know how the executive branch works or he knows there are always some suckers out there that will swallow anything he says. LOL.

    May 18, 2012 11:59 am at 11:59 am |
  19. John B.

    So on day one he is going to create thousands of CANADIAN jobs by signing a paper allowing the keystone pipeline to bring more garbage oil into the US so it can be sold elsewhere. Oh..and he's going to fix the healthcare problem...LOL.

    Really? That's all you got?

    May 18, 2012 12:00 pm at 12:00 pm |
  20. Sniffit

    ""promising tax cuts that "reward job creators, not punish them.""

    Breakdown:

    "tax cuts" – eliminating capital gains taxes and installing more loopholes so the 1% pay 0%, while raising atxes on those making $40K or less (yes, that is what studies showed would happen under his "plan")

    "job creators" – the 1% and giant corporations

    "reward" – reward for buying him the presidency, not for "creating jobs"

    "punish" – it is unfair for the 1% and giant corporations to pay the same rates and be treated as though they are equal to the lowly unwashed paeon masses whose labor and blind willingness to provide it for 4 decades without receiving any sweat equity has made them insanely rich...they are above that, they are the "ruling class," not serfs, and should be allowed to buy their way out of such silly things as paying a fair share or giving back to the country that made it all possible

    May 18, 2012 12:01 pm at 12:01 pm |
  21. joe

    Who the &*%! does he think he's kidding? He changes his mind, his policies,his stand on issues more often than he changes his magic underwear. I don't believe a word he says.

    May 18, 2012 12:01 pm at 12:01 pm |
  22. Ginette/Mexico

    No need to assess, trust the big company to know best and f... whatever it kills on the way... Way to lead, Mitt!

    May 18, 2012 12:04 pm at 12:04 pm |
  23. Canuck

    @Pabloinbama
    "The cost saving are from healthy people being forced into the insurance market so that their costs subsidize the cost of sick people"

    Er, isn't that the idea behind insurance? Who knows who'll be healthy and who'll be sick – so you share the risk and cost? Some Americans are incredibly selfish.

    May 18, 2012 12:07 pm at 12:07 pm |
  24. Janer52

    he really is awful...on so many levels.

    May 18, 2012 12:11 pm at 12:11 pm |
  25. Rogere

    Aren't we all tired of this notion that the rich are the 'job creators'? The real job creators are the poor and middle class. The masses of people who consume the stuff that the rich and corporations want to sell. Without them there is no economy. The job creators are really job reactors. Why can't the Democrats sustain an argument that says the more money in the pockets of the poor and middle class means more money for the top end. It's flood up economics instead of trickle down.

    May 18, 2012 12:11 pm at 12:11 pm |
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