Romney campaign touts day one initiatives in first general election ad
May 18th, 2012
07:26 AM ET
3 years ago

Romney campaign touts day one initiatives in first general election ad

Washington (CNN) - Mitt Romney, the likely GOP presidential nominee, is using his first general election ad to highlight the policy priorities he would enact on his first day in office, asking voters, "What would a Romney Presidency be like?"

The spot, titled "Day One," began airing Friday in Iowa, North Carolina, Ohio and Virginia - all battleground states. The spot says Romney, as soon as he took office, would approve the Keystone Pipeline, "creating thousands of jobs that Obama blocked."

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The controversial proposed 1,700 mile pipeline would carry oil from Canada through the U.S. to the Texas coast.

President Barack Obama last January decided against issuing a permit that would have allowed construction of the pipeline. Republicans attacked the administration over the decision because they say it would not only promote energy security but also create jobs. Romney previously has said he would have approved it.

Environmentalists bitterly oppose the pipeline because of the damage the construction might cause.

The White House has said it will make a final decision on the project after the election.

The Romney commercial emphasizes some of the same policy ideas the candidate highlights on the stump, promising tax cuts that "reward job creators, not punish them."

The spot says on Romney's first day as president he would issue an order to begin replacing the Obama health care initiative "with common sense health care reform."

But Obama's campaign responded saying Romney's day one promises are empty, just like the promises he made in his 2002 Massachusetts gubernatorial campaign.

"Romney said he would use his business experience to cut spending and debt- but both increased under his watch and he left Massachusetts with the largest per-capita debt in the nation," Obama spokeswoman Lis Smith said in a statement. "Romney promised he'd use this same private sector experience to create jobs, but Massachusetts ranked 47th out of 50th in job creation and lagged the nation in almost all key economic indicators. And the one thing he did accomplish-implementing health care reform that was a model for federal reform-is now something he would undo on day one of his presidency."

As CNN reported Thursday, the campaign purchased at least $1.2 million of ad time in Ohio, North Carolina, Iowa and Virginia for broadcast time beginning Friday and running through Tuesday, according to a Republican ad buying source.

The campaign also released a Spanish-language version of the ad.

On Thursday in Jacksonville, Florida, Romney told reporters the campaign would be entering the high stakes ad wars soon.

"I certainly hope that you'll get a chance to see our first ad that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president," Romney said.

Also see:

Romney to start airing first general election campaign ad Friday

Third party effort packs it in for 2012

Conservative group hits the road in Wisconsin


Filed under: 2012 • Ads • Mitt Romney
soundoff (475 Responses)
  1. Peter

    Oh, the promises of the campaign trail...

    May 18, 2012 12:13 pm at 12:13 pm |
  2. John

    Same old tired GOP rhetoric: Cut social programs for the poor and middle class, then give all the savings to the "job creators," meaning the super-rich. Under Romney, the rich get richer at the expense of the rest of us. The Koch brothers' puppet would follow the brothers' every demand.

    May 18, 2012 12:16 pm at 12:16 pm |
  3. Joshua Ludd

    Its the new "drill , baby! Drill!"... or as I prefer to think of it... drill, baby. drill. spill, baby. spill. kill, baby, kill.

    May 18, 2012 12:16 pm at 12:16 pm |
  4. Tony

    It will take Romney a while to figure out what is common-sense health care reform. Republicans disowned his last idea– individual mandate. The Heritage Foundation will have to work extra hard this time to come up with an idea that Democrats won't copy, so that Republicans don't have to declare the idea unconstitutional again.

    May 18, 2012 12:16 pm at 12:16 pm |
  5. rosie

    Replace the Obama health care reforms with common sense reforms? Ok please explain what exactly those are and how they differ from what you proposed and set up in Mass. I am listening........

    May 18, 2012 12:17 pm at 12:17 pm |
  6. dd1950

    Talk is cheap, Mitt. Taking a stand and acting upon your beliefs are the characteristics of a good and honest leader. President Obama possesses those characteristics.
    Saying what the you believe the people want to hear, no matter how many times you have to change what you say is the characteristic of a politician. Mitt Romney has that characteristic.

    May 18, 2012 12:21 pm at 12:21 pm |
  7. citizen9

    Day One – I promise to eliminate my personal income tax liability, turn government control back over to Big Oil and the military industrial complex, make the wealthy more wealthy, and end the drain on medicare by allowing the uninsured to simply die.

    Wow – What a plan!

    May 18, 2012 12:22 pm at 12:22 pm |
  8. Badboy

    That's al he's got? Open a pipeline and adopt common sense health care reform?? Politicians have said that for 30 years and until Obama came in nothing was done because it is not simple.

    Romney- give us credit for some intelligence!

    It is better than the Demwit who currently occupies the White House. Let me see, what was his big accomplishment recently?
    Oh yeah, I'm for gay marriage. Real good, douche bag! That is the most important thing right now isn't it!!

    May 18, 2012 12:22 pm at 12:22 pm |
  9. Vote the Tea Party OUT in 2012

    Sorry I meant to say attack IRAN earlier not Iraq, but it would not surprise me either way. A Romney presidency may boost employment a bit for people to be making bombs because you can bet we will be at war with SOMEBODY for sure.

    May 18, 2012 12:22 pm at 12:22 pm |
  10. Boo

    I wouldn't vote for this lying phony panderer if my life depended on it. I'd rather kill myself.

    May 18, 2012 12:23 pm at 12:23 pm |
  11. Cayman Islands

    romeny is putting out an ad listing the reasons not to vote for him. Good call.

    May 18, 2012 12:25 pm at 12:25 pm |
  12. Badboy

    Obama promised transparency, and to unite. What we need is some business experience not more hopey changey, shamey blamey from the liar an thief. But hey if you like higher gasoline prices, higher food prices, and higher energy bills, yeah vote for that idiot Oblahblah. Im for the middle class and poor except when I am hanging with George Clooney and Spike Lee.
    Right! I get it now! LGBT is more important than any jobs or pipeline anyway, right?

    May 18, 2012 12:27 pm at 12:27 pm |
  13. Lynda/Minnesota

    "P.S. Romney is continuing to "assissinate the character" of those employees by lying."

    How true. I suspect Mitt Romney hasn't thought about those employees since he last thanked them for adding millions into his personal savings account while he pushed them out the door, one by one.

    Mitt Romney doesn't strike me as a man who thinks about anyone but himself, his wife, and their numerous offspring.

    May 18, 2012 12:27 pm at 12:27 pm |
  14. Kwesoe

    It's sad when a someone seeking the presidency of a country with an educated citizenry has no original ideas or perceptions to offer beside tax cuts and common sense. It a sense is common, we don't a president to make it happen.

    May 18, 2012 12:27 pm at 12:27 pm |
  15. Innkahoots

    Just different colored lip stick on the same old tired pig.

    May 18, 2012 12:27 pm at 12:27 pm |
  16. Anonymous

    I guess he doesn't remember or care about the destruction that the ruptured pipeline in the Dakota's caused when BP was happening. Jobs are important but you can't work when the environment you live and work in is destroyed.

    May 18, 2012 12:29 pm at 12:29 pm |
  17. rickp530

    Mitt Romney is for the rich and powerful. Obama is for the poor and middle class. Who do you want for your president for the next four years?

    May 18, 2012 12:29 pm at 12:29 pm |
  18. Joi Gibson

    Is it me? This guy is putting out platitudes. There is nothing concrete, unless I'm missing something. Replace ACA with "common sense health care reform" which is exactly what. He's not saying anything. I believe Grover Norquist was right for once. If Willard is elected (urghh) he will only be a bill signer, being told what to do by the likes of Norquist. The man has no backbone. The more I hear and see of him, the less I like him. Willard is as phony as his laugh.

    OBAMA/BIDEN/FIRST LADY MICHELLE 2012!!!

    May 18, 2012 12:37 pm at 12:37 pm |
  19. Woman In California

    Lynda/Minnesota

    "P.S. Romney is continuing to "assissinate the character" of those employees by lying."

    How true. I suspect Mitt Romney hasn't thought about those employees since he last thanked them for adding millions into his personal savings account while he pushed them out the door, one by one.

    Mitt Romney doesn't strike me as a man who thinks about anyone but himself, his wife, and their numerous offspring.

    Lynda, well said.

    May 18, 2012 12:38 pm at 12:38 pm |
  20. Rudy NYC

    One would have to be in complete denial of facts, history and human nature to believe that the Keystone Pipeline would somehow lower the price of gas in the US.

    1. The pipeline goes to the Gulf of Mexico, where oil can be loaded onto the new generation of super tanker ships.
    2. The oil and gas from those areas are sold mostly in the US, for a discounted price.
    3. The price is discounted because of the cost to transport the oil to market. The US is next door. US is biggest client.
    4. Super tankers cannot fit through the Panama Canal, so they must go around South America to Canada.
    5. Constructing the pipeline shortens the trip for super tankers from 20,000+ miles to a 3000 for crossing Atlantic.
    6. Constructing the pipeline means the oil no longer needs to be discounted to be competitive, which means the price for most of the natural gas and curde oil purchased for the US goes up dramatically.

    May 18, 2012 12:38 pm at 12:38 pm |
  21. Kahuna

    So Romney is going to usurp states rights? The gov. of Neb. refused to allow the pipeline to cross the aquafer. So Romney is going to give him a big FU and build it anyway? WOW, talk about respecting states rights.

    May 18, 2012 12:40 pm at 12:40 pm |
  22. Karm99

    Romney forgot to mention he will lay off the White House staff, raid their pension fund and discontinue their healthcare.

    May 18, 2012 12:41 pm at 12:41 pm |
  23. Seacrawler

    Mitt Romney could only one promise if President and that is to
    lie to the American public as often as possible. He can't help it.
    He is an American Fascist. That is how they gain and control the
    illiterate.

    May 18, 2012 12:41 pm at 12:41 pm |
  24. monkey449

    To all the Romney bashers: How do you all fail to see that Obama is the KING of over-promising and under-delivering.

    Anything that doesn't go well, he blames Bush or tells us that it would have been worse without him and anything that goes well was completely his doing. Shame on you for falling for that garbage for 4 years and running.

    May 18, 2012 12:41 pm at 12:41 pm |
  25. DenInNooYawk

    Government by ad war.
    Pathetic.

    May 18, 2012 12:42 pm at 12:42 pm |
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