Crossroads spends $10 million to hit Obama on economy
May 22nd, 2012
12:45 PM ET
3 years ago

Crossroads spends $10 million to hit Obama on economy

(CNN) – Crossroads GPS, the conservative super PAC co-founded by Karl Rove, announced Tuesday it was spending nearly $10 million to air an attack ad in ten battleground states painting President Barack Obama's economic policies as failures.

Jonathan Collegio, a spokesman for the group, said the buy was part of a larger $25 million purchase announced last week.

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The minute-long spot, called "Basketball," will air on network television in a host of states up for grabs in November's general election: Colorado, Florida, Iowa, Michigan, North Carolina, New Hampshire, Nevada, Ohio, Pennsylvania and Virginia.

The spot is narrated by an actress playing a woman whose adult children have moved back home after not being able to find good paying jobs.

"It's funny, they can't find jobs to get their careers started, and I can't afford to retire. And now we're all living together again," the woman says in the ad.

She says she voted for Obama in 2008 "because he spoke so beautifully."

"He promised change, but things changed for the worse," the woman says.

In a statement, the president of Crossroads GPS said the ad was reflective of problems faced by real Americans.

"This ad drives home the impact President Obama's policies are having on American families and why those policies need to be changed," Steven Law wrote. "We want there to be a serious debate on the real issues people are facing in this country, and this ad expresses the human element of that debate."

Priorities USA, a super PAC supporting Obama's re-election, responded to the ad on Tuesday with an ad of its own, as well as a statement calling into question the fictional family portrayed in the Crossroads spot. The Priorities ad featured a woman who worked at Bain-owned American Pad and Paper until being laid off after the company went bankrupt.

"I worked at the plant going on 34 years," the woman in the ad, Loris Huffman, said. "I thought that I was going to retire from there. I had about two and a half years to go. I was suddenly 60 years old. I had no healthcare and that's scary. When Mitt Romney did that, he made me sick."

Bill Burton, the co-founder of Priorities USA, said the spot would run as part of its previously announced $4 million purchase and air in Colorado, Florida, Ohio, Pennsylvania and Virginia.

Burton said the spot was a better reflection of reality than the Crossroads spot.

"They key feature of Karl Rove's ad is using actors to portray a fictional family. In our ads, we portray real life stories of Americans who were devastated by the decisions Mitt Romney made," Burton wrote.

– CNN's Kevin Bohn contributed to this report.


Filed under: 2012 • Crossroads GPS • President Obama
soundoff (91 Responses)
  1. Jerry

    The truth shall overcome!!!

    May 22, 2012 12:48 pm at 12:48 pm |
  2. anagram_kid

    Of course they will never mention that it was the GOP policies that caused the problem... just blame President Obama for not fixing the mess they created while they do everything they can to stop him from succeeding in the clean -up effort.

    May 22, 2012 12:50 pm at 12:50 pm |
  3. Gurgyl

    Karl Rowe depicts all, that tells if any one in the right mind believe????nonsense GOP...

    May 22, 2012 12:50 pm at 12:50 pm |
  4. cali girl

    This is old news. Many college grads came back home to live about 9 years ago. If tihs is all they can come up with then they are wasting money on these ads.

    May 22, 2012 12:50 pm at 12:50 pm |
  5. Wire Palladin, S. F.

    If you think the economy is bad now, you should have seen it in 2008 under Bush. That was a near depression my friends.

    May 22, 2012 12:51 pm at 12:51 pm |
  6. Obama 2012 - BEND Forward America, take another 4 long years of FAILURE

    "He promised change, but things changed for the worse," the woman says.
    ======================================================

    GRAND SLAM HOME RUN!!!! Keep up the good work Karl!!!

    May 22, 2012 12:52 pm at 12:52 pm |
  7. vote the Tea Party OUT in 2012

    does anyone else see the irony that these people have $25,000,000 to spend talking about how BAD the economy is supposed to be under Barrack Obama? I guess this shows you that somebody is doing well under this horrible economy that they can throw money away like this to tell you how bad off you are supposed to be. Wake up America and smell the coffee and stop drinking the tea!

    May 22, 2012 12:52 pm at 12:52 pm |
  8. anagram_kid

    "It's funny, they can't find jobs to get their careers started, and I can't afford to retire. And now we're all living together again," the woman says in the ad.

    It’s funny that people can find so much money to spend on ads while complaining they don’t have enough money.

    May 22, 2012 12:53 pm at 12:53 pm |
  9. GROVER NORQUIST IS A ENEMY OF THE STATE/ConservaFASCISTS

    Yawn!!! Typical Rovian tactics. I remember the DOW sinking all the way down to 6,500 in 2008. Today, it's back stronger than it was prior to the economic collapse. Crossroads fails to mention what prevented us from slipping into the economic abyss. You know that "Stimulus" they demonize so badly? It actually saved and created jobs.

    May 22, 2012 12:55 pm at 12:55 pm |
  10. Fair is Fair

    YES. Focus on the economy. FOCUS.

    May 22, 2012 12:56 pm at 12:56 pm |
  11. Sniffit

    "We want there to be a serious debate on the real issues people are facing in this country"

    "...so we're doing ads inventing fake Democrats who are feeling disaffected and dissatisfied in hopes that it will at least suppress Dem voter turnout if it doesn't actually get them to vote for Mittens."

    May 22, 2012 01:01 pm at 1:01 pm |
  12. Marcus

    Let me see if I got this clear, the ad talks about issues that are obvious to those who live outside their basements/rooms/$ manors and the likes and is paid by the supporters of the guys that haven't done ONE thing to change the situation?
    And is blaming the guys that are trying, at least that, to change it for the better?
    Why do am I remembering those old west movies in which the villains always tried to blame innocents for their crimes and everybody ended up falling for it?

    May 22, 2012 01:01 pm at 1:01 pm |
  13. Sniffit

    ""He promised change, but things changed for the worse," the woman says."

    Really? The numbers say something vastly different. I suppose this is why Kochroads had to find an actress to play a Democrat saying these things instead of a real one.

    May 22, 2012 01:03 pm at 1:03 pm |
  14. mikle

    It is just great news.

    May 22, 2012 01:03 pm at 1:03 pm |
  15. Sniffit

    ""He promised change, but things changed for the worse," the woman says.
    ======================================================

    GRAND SLAM HOME RUN!!!! Keep up the good work Karl!!!"

    Yes, if we're talking about pitching balls of turd in the Mendacity World Series.

    May 22, 2012 01:03 pm at 1:03 pm |
  16. kartong

    Kerl rove is a stupid guy

    May 22, 2012 01:04 pm at 1:04 pm |
  17. Wire Palladin, S. F.

    Having survived the Bush republican near depression of 2008, I can only tell you that putting Mittens in charge will be a big step back toward failed republican economics.

    May 22, 2012 01:05 pm at 1:05 pm |
  18. Bill

    Karl Rove's time has passed. He can spend $100 million, but it is the peoole who vote, not superpacs and he must think memories are short. What a waste of time and money. Look to 2016 GOP, because that wll be your next chance at the White House.

    May 22, 2012 01:06 pm at 1:06 pm |
  19. Wire Palladin, S. F.

    Karl Rove, the turd blossom, is still pitching shiny republican turds.

    May 22, 2012 01:06 pm at 1:06 pm |
  20. kartong

    Who put America into this mess? It is the repiblicans

    May 22, 2012 01:09 pm at 1:09 pm |
  21. w l jones

    Trickle down at it again on the economy it did not work for President Reagan why label somebody else. Said enough enough.

    May 22, 2012 01:12 pm at 1:12 pm |
  22. Ken in MD

    Yes, let's talk more about the economy that's been on the rise for the past 2+ years; the one that almost collapsed under GWB's decisions, which Romney wants to repeat. Let's talk about that.

    May 22, 2012 01:13 pm at 1:13 pm |
  23. Wire Palladin, S. F.

    In job creation by republicans running for president, 47th is the new number 1.

    May 22, 2012 01:13 pm at 1:13 pm |
  24. papanez

    This is funnier than a phony SNL spot. The still at the top shows the mother and her 2 kids pretty happy to be all living together again. I don't see any sad faces or real concerns. It looks like a very upper middle class family appearing on HGTV's 'Love It Or List It."

    May 22, 2012 01:14 pm at 1:14 pm |
  25. GROVER NORQUIST IS A ENEMY OF THE STATE/ConservaFASCISTS

    Let's hear from college kids who can now stay on their parents insurance policies up until the age of 26 thanks to the ACA which Willard wants to repeal on his first day in office.

    May 22, 2012 01:14 pm at 1:14 pm |
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