Washington (CNN) – The Obama re-election campaign is putting in almost $150,000 for an additional buy of its two minute ad going after Mitt Romney's record at Bain Capital, according to a Republican media buying source.
The ad, which is called "Steel," chronicles the buying of a Kansas City steel plant GST in 1993 by Bain Capital headed by Romney at the time. The steel mill later went bankrupt in 2001, and more than 750 people lost their jobs. Romney, however, had already left Bain by the timing of the closing.
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The campaign, which initially invested less than $100,000 last week for the initial run of the ad in Colorado, Iowa, Ohio, Pennsylvania and Virginia, announced this week it would buy more time for the commercial this week as part of its continued pushing of its Bain attack.
With the new buy, the commercial went up again Tuesday and will run through Friday in several Ohio and West Virginia markets: Youngstown, Toledo, Charleston-Huntington and Wheeling. Team Obama hopes it can build support in key blue collar areas of Ohio as it pushes a message of economic fairness and paints Romney as a cruel job killer through the paid media campaign, an extended online video and through the free media the campaign has been able to attract through its emphasis in the last week and a half on the issue. The campaign also has staged events in several states showcasing cases where Bain bought companies which later bankrupt.
How much the Obama team is spending on the anti-Bain ad pales in comparison to the kickoff general election ad campaign which began May 9th. The campaign said initially invested about $23 million in eight battleground states for ads to run through June 3rd, according to ad tracking data. This week it invested an additional $2.3 million for more 30 second and one minute ads in the same states: Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio and Virginia - considered by most analysts to be the key battleground states. The additional buys begin Wednesday and continue through June 3rd. The campaign has been rotating ads touting with the administration's economic record and its initiatives to promote higher education.
In the last month, Ohio, Virginia, New Hampshire, Florida and North Carolina have seen visits by President Obama and/or Vice President Joe Biden. Mr. Obama will be making stops in Colorado on Wednesday and Thursday in Iowa.
While the Romney campaign will be heavily outspent on the ad front buying about $2.5 million worth of commercials in the last two weeks, it is getting key support: the Republican- aligned advocacy group Crossroads GPS is in the midst of what it describes as a $25 million ad campaign in battleground states airing a series of ads which attacks President Obama's record.