Obama campaign expands Bain attack and general election ad buys
May 23rd, 2012
07:51 AM ET
3 years ago

Obama campaign expands Bain attack and general election ad buys

Washington (CNN) – The Obama re-election campaign is putting in almost $150,000 for an additional buy of its two minute ad going after Mitt Romney's record at Bain Capital, according to a Republican media buying source.

The ad, which is called "Steel," chronicles the buying of a Kansas City steel plant GST in 1993 by Bain Capital headed by Romney at the time. The steel mill later went bankrupt in 2001, and more than 750 people lost their jobs. Romney, however, had already left Bain by the timing of the closing.

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The campaign, which initially invested less than $100,000 last week for the initial run of the ad in Colorado, Iowa, Ohio, Pennsylvania and Virginia, announced this week it would buy more time for the commercial this week as part of its continued pushing of its Bain attack.

With the new buy, the commercial went up again Tuesday and will run through Friday in several Ohio and West Virginia markets: Youngstown, Toledo, Charleston-Huntington and Wheeling. Team Obama hopes it can build support in key blue collar areas of Ohio as it pushes a message of economic fairness and paints Romney as a cruel job killer through the paid media campaign, an extended online video and through the free media the campaign has been able to attract through its emphasis in the last week and a half on the issue. The campaign also has staged events in several states showcasing cases where Bain bought companies which later bankrupt.

How much the Obama team is spending on the anti-Bain ad pales in comparison to the kickoff general election ad campaign which began May 9th. The campaign said initially invested about $23 million in eight battleground states for ads to run through June 3rd, according to ad tracking data. This week it invested an additional $2.3 million for more 30 second and one minute ads in the same states: Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio and Virginia - considered by most analysts to be the key battleground states. The additional buys begin Wednesday and continue through June 3rd. The campaign has been rotating ads touting with the administration's economic record and its initiatives to promote higher education.

In the last month, Ohio, Virginia, New Hampshire, Florida and North Carolina have seen visits by President Obama and/or Vice President Joe Biden. Mr. Obama will be making stops in Colorado on Wednesday and Thursday in Iowa.

While the Romney campaign will be heavily outspent on the ad front buying about $2.5 million worth of commercials in the last two weeks, it is getting key support: the Republican- aligned advocacy group Crossroads GPS is in the midst of what it describes as a $25 million ad campaign in battleground states airing a series of ads which attacks President Obama's record.


Filed under: 2012 • Ads • Mitt Romney
soundoff (15 Responses)
  1. John, PA

    $150,000 for more ads on known lies from the Obama campaign!

    The Obama campaign ad using Bain Capital where Mitt Ronmey was supposed to be the vampire and ran GST Steel into the ground. The fact is Bain Capital keep the plant running for 8 years and when the plant went under, Mitt Romney had not been a part of Bain Capital for 2 years.

    The fact is Jonathan Lavine; (an Obama bundler) was the Managing Director at Bain Capital when GST Steel went under.

    May 23, 2012 08:00 am at 8:00 am |
  2. Wire Palladin, S. F.

    Americans need to be reminded that Bain was not in the business of creating jobs, and Mittens expertise is in turing a profit at the expense of workers.

    May 23, 2012 08:03 am at 8:03 am |
  3. Flipper Rmoney Failure Ahead

    The Bain of Rmoney's campaign

    May 23, 2012 08:05 am at 8:05 am |
  4. King

    Lesson in order to get this country going.again obama needs to tax.the rich and use the money to help modernize this country and put millions of amerthe sticans to work. If mitten wins, then this whole country will be held up by the volitile stock markets, and.when mitten deregulate these fat cats to start.gambling again with american people money this js a recipe to repete the bush depression again.

    May 23, 2012 08:06 am at 8:06 am |
  5. susan

    This ad is so weak and misses the bigger picture. By 2001, the U.S. already favored foreign steel because it was cheaper. Not even Bain could have rescued the industry. But average voters won't put that much thought into it. I'm not a Romney supporter, but let's call a spade a spade. Besides, Bain gave it 8 years of life. Could have died in 1993.

    May 23, 2012 08:09 am at 8:09 am |
  6. Jerry

    I ask again, what else is new?! This is exactly what a president that has no record to stand on does (attack, attack and attack again, and again.)

    That is exactly why he and his misguided supporters NO LONGER brag about the economy, jobs, Obamacare, etc., etc., etc.

    Can America afford four more years of lies and divisiveness?!

    I think NOT!!!

    May 23, 2012 08:18 am at 8:18 am |
  7. Urnso

    The anti-Bain ad forgot to mention Steel Dynamics.

    May 23, 2012 08:22 am at 8:22 am |
  8. Rudy NYC

    from the article:

    The steel mill later went bankrupt in 2001, and more than 750 people lost their jobs. Romney, however, had already left Bain by the timing of the closing.
    -------------------–
    Mitt Romney's calling card is what at issue, HIS record at Bain Capital. It if it seems unfair to hold Mitt Romney accountable for jobs lost *after* he left the company, I say it is not. It's not unfair because Mitt Romney has been taking credit for jobs created *after* he left Bain Capital.

    The real issue is what direct role did Mitt Romney play in creating jobs while he was at Bain. Mitt Romney is taking personal credit, but has yet to offer up any facts or proof to substantiate that claim. These types of ads are supposed to force his hand, and show us some proof. The problem is the HE CANNOT and so the ads are labeled unfair.

    May 23, 2012 08:25 am at 8:25 am |
  9. WiredweirdinSF

    Don't you just love it. The socialist attack on capitalism, designed to appeal to the people who can't get jobs because they can't pass drug tests, or received an NEA guided education, welfare frauds and non taxpayers. Class warfare that is the hallmark of this incompetent, inept, corrupt, union toady president.

    May 23, 2012 08:25 am at 8:25 am |
  10. Ralph100

    I believe this ad with these two steel workers is part of an ad Newt Gingrich used against Romney. If so, it is phony, these two men (and others) said they were interviewed by a news organization and most of what they said was not shown. They did not blame Bain Capital for the steel plant closing but blamed the government for allowing cheap steel from China to flood the market. The ad was proven false, one of the reasons Gingrich went down. The Gingrich campaigned came took the ad off but by then it was too late. I hope the Romney campaign will debunk this crap against Bain. It would be nice if Obama would try running on his record instead of trying to destroy Romney like he did Hillary Clinton. This country is in debt over 16 trillion dollars that is Obama's record, it would be hard to win with a record like that.

    May 23, 2012 08:45 am at 8:45 am |
  11. 1crusader

    As much Romney, the GOP ,and some others try to deflect attention away from Bain; there are legitimate issues that surround Romney's tenure there.He's running as a "job creator", when his real business was to increase the profits of companies.This wasn't illegal, but there were some instances that Bain made exorbitant profits (800 %), when the companies went under.It was, ultimately, always about profits for Bain.During this time, some jobs were created, but possibly just as many lost.Many were created overseas.Also, there were times that Bain made huge profits at the expense of the employees.Many saw cuts in salary, benefits, pensions; wile Bain was making large profits.This all matters because Romney wants to be president, which requires someone more than an analyst who will come in and cut the fat out of the nation's budget; but someone who will think about how his policies impact ALL of America.I applaud Obama/Biden for looking out for all Americans.That's true patriotism.

    May 23, 2012 08:45 am at 8:45 am |
  12. Enough is Enough

    Confirmation 1001 that Obama is a socialist, he's distorting the truth and running ad's against capitalism.

    May 23, 2012 09:03 am at 9:03 am |
  13. v_mag

    Attacking Rob-money on his days at Bain Piracy is all well and good, but to me, there is one outstanding, unbeatable argument that makes the election of Rob-money unthinkable:

    Romney = Bush.

    May 23, 2012 09:15 am at 9:15 am |
  14. GI Joe

    If robme wants bain off the books, he needs to stop listng it as his private industry (creating jobs) experience. He has nothing else.

    He failed as Governor (was on the road running for Pres. his last two years) and the state was 47th in jobs.

    I don't trust him. He'd stab anyone in the back for $$$$$$$$$$$$$ for HIS pockets.

    May 23, 2012 09:30 am at 9:30 am |
  15. stranger in an increasingly strange land

    The difference between the Republicans and Democrats in their ads. The Republicans invented a family, hired actors and made up scenarios to illustrate their positions. The Democrats found the actual people hurt by Republican policies and let them tell the truth about what happened to them under Republican leadership.

    May 23, 2012 09:31 am at 9:31 am |