(CNN) – Republican Sen. Scott Brown of Massachusetts is all about his bipartisan voting record in a new ad set in a diner as he continues to push his everyman narrative.
"I was the tie-breaking vote on Wall Street reform, led the way on a jobs bill for veterans and helped pass a strong new ethics law for Congress," Brown says in the spot. "You know what makes me really proud? Being called one of the most bipartisan senators in the country."
Brown has made his work across the aisle a centerpiece of his contentious bid for re-election against Elizabeth Warren, a Harvard law professor and former consumer advocate in the Obama administration.
In response to the ad, Team Warren criticized Brown for accepting contributions from "Wall Street and big financial institutions."
"Republican Scott Brown's record makes clear he stands with Wall Street and not consumers, so it's not surprising his ads are trying to mislead people about whose side he's on," said Mindy Myers, Warren's campaign manager.
Brown won a special election in the typically blue state in 2010 following the death of the late Sen. Ted Kennedy. He spent weeks traversing the state in a GMC pick-up truck often dressed in jeans and work shirts.
The new 30-second commercial, set to run statewide, sticks to that message.
Brown enters James' Breakfast and More in Wrentham, Massachusetts, a spot his campaign said he often frequents, to a "Hey Scott, what's up" greeting from a man behind the counter at the top of the ad. He then narrates most of the spot from a booth and is poured a cup of coffee to end the commercial.
"You deserve another cup," a waitress tells him as she pours him a cup of joe.
Brown and Warren are already locked in a close election. The most recent polling shows the candidates statistically tied in the Bay State with both candidates fund-raising heavily.
Warren raised nearly $7 million so far this year, more than double what Brown has received, but Brown has a $4 million advantage when it comes to cash in the bank, according to figures from the Federal Election Commission.
Despite the state's Democratic tendencies, the race is listed as a toss-up by the two top non-partisan political handicappers, Stuart Rothenberg and Charlie Cook.