(CNN) – Republican Sen. Scott Brown of Massachusetts is all about his bipartisan voting record in a new ad set in a diner as he continues to push his everyman narrative.
Tuesday's commercial is his second of this election cycle and the second to highlight his independence in the upper chamber.
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"I was the tie-breaking vote on Wall Street reform, led the way on a jobs bill for veterans and helped pass a strong new ethics law for Congress," Brown says in the spot. "You know what makes me really proud? Being called one of the most bipartisan senators in the country."
Brown has made his work across the aisle a centerpiece of his contentious bid for re-election against Elizabeth Warren, a Harvard law professor and former consumer advocate in the Obama administration.
In response to the ad, Team Warren criticized Brown for accepting contributions from "Wall Street and big financial institutions."
"Republican Scott Brown's record makes clear he stands with Wall Street and not consumers, so it's not surprising his ads are trying to mislead people about whose side he's on," said Mindy Myers, Warren's campaign manager.
Brown won a special election in the typically blue state in 2010 following the death of the late Sen. Ted Kennedy. He spent weeks traversing the state in a GMC pick-up truck often dressed in jeans and work shirts.
The new 30-second commercial, set to run statewide, sticks to that message.
Brown enters James' Breakfast and More in Wrentham, Massachusetts, a spot his campaign said he often frequents, to a "Hey Scott, what's up" greeting from a man behind the counter at the top of the ad. He then narrates most of the spot from a booth and is poured a cup of coffee to end the commercial.
"You deserve another cup," a waitress tells him as she pours him a cup of joe.
Brown and Warren are already locked in a close election. The most recent polling shows the candidates statistically tied in the Bay State with both candidates fund-raising heavily.
Warren raised nearly $7 million so far this year, more than double what Brown has received, but Brown has a $4 million advantage when it comes to cash in the bank, according to figures from the Federal Election Commission.
While Brown and Warren make their cases to Massachusetts voters, the race has been marred by political ploys surrounding the candidate's tax returns and Warren's ethnicity.
Despite the state's Democratic tendencies, the race is listed as a toss-up by the two top non-partisan political handicappers, Stuart Rothenberg and Charlie Cook.
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Scott has been a true breath of fresh air in the Senate. The far right hates him, the far left hates him...we all know what that means, he's doing a great job. With the Dems putting up another weak candidate to oppose him, he very well may win six more years in a state where Dems outregister Republicans 4-1, all Reps in the US House are Dems, and the Dems have a huge advantage at the state level.
Scott Brown is a FRAUD. It's shameful to see him in Ted Kennedy's old seat. He's only bipartisan because it's demanded of him. Just like it's demanded of Olympia Snow and Susan Collins.
Good ad. What about all of the ideological votes that he has cast?
The folks of Massachusetts will need to decide if they want the fat-cats to control their State and push the voice of the working people out of the discussion. You've seen the crooked things Walker has done and you know the Koch brothers will keep writing the checks. The choice is yours...
Has he really fought for the citzens of MA? Has he done what he can for the country? I don't think he has done enough, but that is up to the commonwealth to decide. Good luck with that call.