Romney campaign spends $2 million for week's worth of ads
May 29th, 2012
03:54 PM ET
2 years ago

Romney campaign spends $2 million for week's worth of ads

Washington (CNN) – Mitt Romney's presidential campaign bought one week's worth of TV ad time for $2 million Tuesday, marking its largest seven-day commercial time buy since it began its general election campaign, according to a Republican ad buying source.

The new buy will bring the total for general election advertising for the Romney campaign to $5.25 million.

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For spots beginning Wednesday, the campaign purchased $317,205 in Iowa, $550,570 in North Carolina, $810,640 in Ohio and $377,325 in Virginia - all considered key battleground states in the general election. These are the same four states the campaign has been advertising in for two weeks.

The new buys run from Wednesday through next Tuesday.

There is no word what commercials the campaign may be running. The last two weeks has seen the campaign broadcast two different ads highlighting some of the policy initiatives Romney would enact on his first day in office.

The presumptive Republican nominee's ad buys come as the Obama re-election campaign is airing just over $25 million worth of commercials in eight battleground states–the same four where Romney is on the air plus Colorado, Florida, Iowa, New Hampshire and Nevada. The Obama team's ads went up May 9th and will run through next Monday.

Also see:

Romney likely to hit 'magic number' on Tuesday

Texas gears up for Lone Star primary

Romney doesn't back away from 'birther' Trump


Filed under: 2012 • Ads • Mitt Romney
soundoff (29 Responses)
  1. lyn

    Darn, now Mrs. Romney will have to make do with only a million dollar shopping spree.

    May 29, 2012 04:00 pm at 4:00 pm |
  2. Marie MD

    Ads that are lies and he is wasting his money in MD, a blue state except for the rednecks in the outer edges of the state. They have been hammering us in MD for weeks about healthcare costs (Obamacare is NOT compeltely in the book) and other lies and what the President promised which I think he has tried to do as much with a congress who wants him to be a one term president.
    The Kola bishop is going to have to answer real tough questions at some point and I hope the reporter has the balls to ask the real questions. Not the cream puffs of what newspapers do you read. duh!

    May 29, 2012 04:05 pm at 4:05 pm |
  3. CBR

    The money just keep flowing to buy ads. What a waste. The idea that the person with the most money behind him will win this election is on everyone's mind. Hopefully, we as a nation will respond to the FACTS and no to campaign slogans, tv spots and messages.

    May 29, 2012 04:10 pm at 4:10 pm |
  4. rob

    He is going to have a first class campaign organization. They are going to hit back fast against the the Dem attacks and run on President and The Dems record in office. The Media/Dem propaganda machine will have a hard time fighting Romney and I can't wait to hear from all the tollerant, non hating people who post here Ha Ha.

    May 29, 2012 04:12 pm at 4:12 pm |
  5. cali girl

    The ads are BIG in Nevada, so is the money.

    May 29, 2012 04:15 pm at 4:15 pm |
  6. Myviewis

    Luckily for Obama Bain's Capital employees are donating big monies towards Obama's commercials/ads.

    May 29, 2012 04:16 pm at 4:16 pm |
  7. Thomas

    How much was his Car Elevator ?

    Romney / Cheney
    And the 13th floor elevators !

    May 29, 2012 04:18 pm at 4:18 pm |
  8. The REAL Truth...

    Perhaps the country would be better off if those that are funding the Super PAC's (thanks SCOTUS !!) do something beneficial with the MILLION upon MILLIONS of $$$ being WASTED on mud-slinging in this election.

    May 29, 2012 04:19 pm at 4:19 pm |
  9. Maggie

    You see Romney has to spend his money but CNN/ABC/NBC/CBS giving their air time free to Obama. Why dont CNN mention that Obama is getting all of his travel expenses and everything free off the taxpayers money. BIAS BIAS BIAS main street media but Romney will still win in November.

    May 29, 2012 04:20 pm at 4:20 pm |
  10. paulcat

    All of them will need another tax break after this.

    May 29, 2012 04:21 pm at 4:21 pm |
  11. george of the jungle

    What a waste of money. romney and his birther buddies should take a long walk of a short pier. Obama 2012 Move Forward

    May 29, 2012 04:30 pm at 4:30 pm |
  12. Maggie

    How come I am not hearing you democrats/liberals and the main street media complain about how much money Obama is raising for his campaign but CNN has to tell us about Romney spending $2 million dollars on buying ads. It seems that its an everyday thing now for Obama to be attending a fundraiser. When does he do his work as president? We have a 1/4 president and he is still getting a full salary. Waste of taxpayers money as fas as I am concerned. But not a word out of the main street media except to say that he is able to raise so much money but no complaints.

    May 29, 2012 04:34 pm at 4:34 pm |
  13. Bill, NY

    And Romney complains about the president wasting money!

    May 29, 2012 04:43 pm at 4:43 pm |
  14. Gurgyl

    These republican idiots are so "pathetic" in USA. Do not got any of these idiots.

    May 29, 2012 04:50 pm at 4:50 pm |
  15. Gurgyl

    Do not vote for ant of these GOP idiots!!!

    May 29, 2012 04:52 pm at 4:52 pm |
  16. Mikey

    The few very wealthy individuals bankrolling the Romney campaign probably see their $$ as an investment, not a donation, for which they expect to get a return.... which will, unfortunately, probably come out of the hides of the American public – less investments in education, police, fire, roads, etc. to provide more tax breaks for a few – oh, and a "flattening and broadening" of the tax base [translation - they pay less, YOU pay more].

    May 29, 2012 04:52 pm at 4:52 pm |
  17. Wire Palladin, S. F.

    Maggie may be delusional, but it keeps her from going crazy.

    May 29, 2012 04:55 pm at 4:55 pm |
  18. Claudia, Houston, Tx

    I believe there is a lot of "money laundrying" going on because Romney won't win, these big donors know it so they are making the most of the LAST Bush era tax cuts for the rich.

    May 29, 2012 04:55 pm at 4:55 pm |
  19. Anonymous

    "Luckily for Obama Bain's Capital employees are donating big monies towards Obama's commercials/ads."

    So what? Presumably they know better than most about Bain and Rmoney. And since you're such a serial disinformation artist, lets be clear: The vast majority of donation to Rmoney are coming from the 1%ers. Obama, not so much,

    May 29, 2012 04:59 pm at 4:59 pm |
  20. Anonymous

    "You see Romney has to spend his money but CNN/ABC/NBC/CBS giving their air time free to Obama. Why dont CNN mention that Obama is getting all of his travel expenses and everything free off the taxpayers money. BIAS BIAS BIAS main street media but Romney will still win in November."

    Did you complain when other presidents did this? If not, you just might be a racist (or a very partisan hater).

    May 29, 2012 05:01 pm at 5:01 pm |
  21. Another Afterbirther Day

    "How come I am not hearing you democrats/liberals and the main street media complain about how much money Obama is raising for his campaign but CNN has to tell us about Romney spending $2 million dollars on buying ads. It seems that its an everyday thing now for Obama to be attending a fundraiser. When does he do his work as president? We have a 1/4 president and he is still getting a full salary. Waste of taxpayers money as fas as I am concerned. But not a word out of the main street media except to say that he is able to raise so much money but no complaints."

    Is there a coherent thought in there? The Dow is up, unemployment down and bin-Laden dead, so somehow the President is getting his work done. And in case you hadn't noticed, CNN also reports on big Dem ad buys, Pay attention. Finally, did you complain about fundraising and travel expenses when other presidents did it? If not, you might just be a racist (or a partisan hater).

    May 29, 2012 05:03 pm at 5:03 pm |
  22. Sniffit

    "We have a 1/4 president and he is still getting a full salary. "

    Dude...the ratio you were going for is 3/5...since that seems to be pretty much what you people still think.

    May 29, 2012 05:03 pm at 5:03 pm |
  23. Claudia, Houston, Tx

    Romney can't stand up to one man, Trump, but he can slam President Obama on Syria, why, he's got nothing to loose, his five(5) sons don't serve in the U.S. Military.

    May 29, 2012 05:06 pm at 5:06 pm |
  24. Sis

    Too bad all this BIG money isn't being spent to pay down the debt or fund education. God knows these GOP idiots obviously didn't get an education and it shows, don't believe in evolution or global warming.

    May 29, 2012 05:16 pm at 5:16 pm |
  25. Myviewis

    Wow, Democrats are really rich, it's amazing how many millions Obama has collected, but then Democrats do get the higher paying jobs thanks to their education, which is good for Obama's ads/commercials.

    May 29, 2012 05:21 pm at 5:21 pm |
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