(CNN) - President Barack Obama's reelection campaign on Wednesday released two Spanish-language advertisements featuring personal testimonials of campaign organizers touting the president's efforts on jobs and health care.
Team Obama says the advertisements, and the prior ones, are running in Colorado, Florida, and Nevada - and feature one organizer from each of the three states.
The political ad spending tracking firm Kantar Media/Campaign Media Analysis Group said the Obama campaign has spent $971,000 to air the Spanish-language ads between April 19 and Tuesday. The first ad was released on April 18.
A poll released last week showed Obama's approval rating among Latinos was 61%, 34 points ahead of the favorability rating of GOP rival Mitt Romney, who stood at 27%.
Romney's campaign has spent a fraction of the Obama buy - only $5,880 - on a Spanish translation of their own English-language ad, CMAG said.
– CNN's Kevin Bohn and Gregory Wallace contributed to this report