GOP ads more negative than Democrats' spots
June 1st, 2012
01:18 PM ET
2 years ago

GOP ads more negative than Democrats' spots

Washington (CNN) – In the battle on the airwaves for the White House, it seems Republicans rather than Democrats are going negative more often.

Seventy percent of ads run by Democrats in the general election campaign for president have been positive in nature, while 73% of commercials run by Republicans were negative, according to data provided in a weekly note to their clients by Kantar Media/Campaign Media Analysis Group, which tracks political ad spending.

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Overall 51% of broadcast TV spots in the race for White House have been positive, while 49% have been negative, from April 10 through May 24. April 10 is the day former Sen. Rick Santorum of Pennsylvania suspended his presidential campaign. Santorum was former Massachusetts Gov. Mitt Romney's main rival for the Republican presidential nomination, and when he left the race, Romney became the presumptive GOP nominee.

The spots counted in the CMAG data include ads by the campaigns, party committees and independent groups.

The CMAG data also indicates that the Democrats have aired more ads than the Republicans. Fifty-six percent of commercials aired were from Democratic advertisers, mainly President Barack Obama's re-election campaign, while 44% were from Republican advertisers, mostly outside groups such as Crossroads GPS.

"The GOP groups are blocking and tackling for their nominee, letting Romney refill his campaign account post-primary and trying to keep the President from improving his standing in key areas. At some point, they may shift their focus more toward boosting Romney," CMAG Vice President Elizabeth Wilner told CNN.

The Obama re-election campaign is airing just over $25 million worth of commercials, mostly positive, in eight battleground states. Team Obama's ads went up May 9 and will run through next Monday.

Crossroads GPS, the conservative independent group co-founded by Karl Rove, is spending around the same amount of money in battleground states to run ads critical of the president.

Also see:

Obama campaign launches assault on Romney's Massachusetts record

Obama campaign releases third set of Spanish ads

Gonzales says Romney must make personal connection to Hispanics

Wisconsin guv up in third straight poll


Filed under: 2012 • Ads
soundoff (19 Responses)
  1. The GOP opens mouth and inserts foot

    That's because the GOP is more negative.

    June 1, 2012 01:19 pm at 1:19 pm |
  2. rs

    Well duh! The GOP wrecked the economy, and has followed that up with 4 years of the most radical social agenda ever seen. No jobs bills, no recovery bills though- just wealthy welfare.

    What have they got to run on? Lies.

    June 1, 2012 01:21 pm at 1:21 pm |
  3. Wire Palladin, S. F.

    GOP lies, misinformation, and unfounded attacks make up for their lack of having any plans to help our country.

    June 1, 2012 01:23 pm at 1:23 pm |
  4. Anonymous

    What?!? Wasn't our serial disinformation artist, myviewis, just claiming going negative was a Dem tactic?

    June 1, 2012 01:29 pm at 1:29 pm |
  5. Rudy NYC

    Hmm. 70% positive vs. 70% negative. Here's another set of facts that conservatives will discredit and ignore, all the while stepping up into 80% territory and beyond.

    June 1, 2012 01:32 pm at 1:32 pm |
  6. WhereIsPalin

    "Seventy percent of ads run by Democrats in the general election campaign for president have been positive in nature, while 73% of commercials run by Republicans were negative"

    That makes sense. You have to appeal to your base.

    June 1, 2012 01:36 pm at 1:36 pm |
  7. They ought to change from the elephant to the hippo...

    They've been negative ever since their man didn't win on election night. All they ever run on is fear. Why would anyone think that the Pubs WOULDN'T be more negative?

    June 1, 2012 01:44 pm at 1:44 pm |
  8. Myviewis

    Republican ads are not negative, they are of what is really happening out there in the homes. Democrats just don't like to see real things, they like for someone to come along and sugar coat life and Obama does exactly that. Democrats want someone to tell them everything is okay and if I think it is okay then it will be okay and are afraid to see what is really happening to them. Republicans face reality and seek ways to fix what is wrong. Republicans live life with their feet on the ground, Democrats live life with their feet in the clouds.

    June 1, 2012 01:48 pm at 1:48 pm |
  9. James

    So, if the Democrats ran 56% of all ads 70% being negative, that means of all the ads run, 39.2% were negative Democratic ads. The Republicans, running 44%of all ads with 73% negative, that means that 32.2% of all ads were negative Republican ads. Basically, the Democrats are running more negative ads, but that doesn't sound good to you, so you figure out a way to make the Republicans look worse.

    June 1, 2012 02:00 pm at 2:00 pm |
  10. dnick47

    That's not news! The GOPer's having been doing it since 1980!!!! They do not have any real iniatives and they are hung up on on word: "NO!" So all they can be is negative, negative, negative. Gloom, doom and damnation! Except now they are running an anti-Christ (Mormon's do deny the divinity of Christ Jesus) so they cannot claim the Democrats will bring down the wrath of God on the nation: they will. You see the Almighty hate idolatry above every sin human committ – He always acts against it.

    June 1, 2012 02:02 pm at 2:02 pm |
  11. Expat American

    “In the battle on the airwaves for the White House, it seems Republicans rather than Democrats are going negative more often.”
    And the Pope is Catholic.
    Negativity, Lies, Deceit....how else would you describe the GOP?
    The Republicans have a war to wage in Iran, and they’re planning to launch Shock and Awe II on November 7, 2012 (Day 1).

    June 1, 2012 02:04 pm at 2:04 pm |
  12. lolo

    This is not a surprise. The GOP doesn't know any other way. I bet they are hoping and praying that the jobless numbers keep going up just to see President Obama fail. I can see them partying now. It is a shame that they would let America fail just to get rid of President Obama. It doen't matter to the rest of us because no matter what we will not go back to the Bush policies that Romney the robot wants to continue.

    June 1, 2012 02:23 pm at 2:23 pm |
  13. w.g.

    I hope the GOP keeps showing and talking about solyndra Because it was originally started by Bush .

    June 1, 2012 02:26 pm at 2:26 pm |
  14. Ed1

    That's because the Democrats can't find anything really negative to say about the Republicans all they do is stand on their record right I forgot they don't have a good record to stand on.

    Vote Obama out in 2012 and restore America to the country we can all be proud of.

    June 1, 2012 02:32 pm at 2:32 pm |
  15. Governor 47th in Job Growth

    Not surprising. Fear and negativity are the GOP staples of "gubmint".

    June 1, 2012 02:36 pm at 2:36 pm |
  16. Mr. Moderate

    Not a surprise, they have been so obsessed with their coup and making Obama a one term president over the past three and a half years, they forgot to stand FOR anything. So much for Mitt whining about all the character assassination. But no matter, everyone in right wing land will dismiss this as just another part of the vast liberal conspiracy. What a life, if you don't like what something says it just those darn "libruls" making stuff up.

    June 1, 2012 02:44 pm at 2:44 pm |
  17. Hammerer

    The GOP ads are negative because there is nothing positive about the direction this government is moving America!

    June 1, 2012 02:46 pm at 2:46 pm |
  18. Dean

    That's because 73% of Obama's record is negative.

    June 1, 2012 02:49 pm at 2:49 pm |
  19. Patricia Thomas

    The GOP, Rush Limbaugh, & Fox news are turning this country into a place full of hate, descrimination and inequality - nothing is beneath them!

    June 1, 2012 02:52 pm at 2:52 pm |