Romney campaign out with third ‘Day One’ TV ad
June 1st, 2012
06:13 AM ET
3 years ago

Romney campaign out with third ‘Day One’ TV ad

(CNN) – Mitt Romney's presidential campaign Friday released a new television commercial that says a Romney presidency would signal "that our country is back on the right track."

The spot, titled "A Better Day," is the third general election ad put out by the Romney campaign, following two "Day One" commercials that outlined what Romney would do, if elected president, on his first day in the White House.

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In this new spot, the narrator outlines what would be different about a Romney presidency, saying "from day one, President Romney focuses on the economy and the deficit, unleashes America’s energy resources, and stands up to China on trade. President Romney’s leadership puts jobs first."

The narrator goes on to say that "there's something more than legislation or new policy. It’s the feeling we’ll have that our country’s back, back on the right track. That’s what will be different about a Romney presidency."

While positive in nature, the spot does criticize President Barack Obama by insinuating that the current president is not focusing on the economy or the deficit, and is preventing the unleashing of domestic energy resources.

The Romney campaign also announced they were releasing a Spanish language version of the new commercial. CNN has reached out to the Romney campaign regarding where the new spot will run and how much money the campaign will spend to run the ad, but has yet to hear back from officials.

According to data provided to their clients by Kantar Media/Campaign Media Analysis Group, which tracks political ad spending, the English language version of the spot began running Friday morning on TV markets in Iowa, Ohio, North Carolina, and Virginia.

On Tuesday CNN reported that Romney's campaign bought one week's worth of TV ad time for $2 million, marking its largest seven-day commercial time buy since it began its general election campaign, according to a Republican ad buying source.

The new buy brings the total for general election advertising for the Romney campaign to $5.25 million.

For spots that began Wednesday, the campaign purchased $317,205 in Iowa, $550,570 in North Carolina, $810,640 in Ohio and $377,325 in Virginia - all considered key battleground states that both campaigns will heavily contest in the general election. These are the same four states the Romney campaign has been advertising in for the past two weeks. The new buys run through next Tuesday.

The presumptive Republican presidential nominee's ad buys come as the Obama re-election campaign is airing just over $25 million worth of commercials in eight battleground states, which include the same four where Romney is on the air plus Colorado, Florida, Iowa, New Hampshire and Nevada. Team Obama’s ads went up May 9 and will run through next Monday.

Also see:

Obama campaign launches assault on Romney's Massachusetts record

Obama campaign releases third set of Spanish ads

Gonzales says Romney must make personal connection to Hispanics

Wisconsin guv up in third straight poll


Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (13 Responses)
  1. Gurgyl

    I am so scared this idiot sells USA to CHINA for a dime...

    June 1, 2012 06:35 am at 6:35 am |
  2. Alimi

    Yes, just like you did Massachusetts? Let us hear specifics, not generalities. What would you do differently focusing on the economy? Stand up to China when you cannot stand up to the Ted Nugents, Limbaughs, Trumps and other nut cases in the Republican Party. Would have strong armed China to secure travel passage for Chen Guangcheng, the Chinese dissident? Since Russia presents the greatest existential threat to our security, what, say, do you propose doing with Russia? We already know where your presidency would go, according to Grover Norquist, a Republican president would not be needed to present any ideas, just to sign legislation put before him, I believe by special interest groups. So why wasting money telling us what you would do. We know already.

    June 1, 2012 06:39 am at 6:39 am |
  3. Jill-IN

    Romney = back on the Bush-Cheney track. Check that most of his top advisers were Bush advisers and most are neo cons.

    June 1, 2012 06:42 am at 6:42 am |
  4. Donkey Party

    The public will see through all of Willard Romney's lies, and end his adult lifetime as running for President. What an absolute joke this man is.

    June 1, 2012 07:05 am at 7:05 am |
  5. wgf

    "there's something more than legislation or new policy. It’s the feeling we’ll have that our country’s back, back on the right track. That’s what will be different about a Romney presidency"

    So nothing will be functionally different - we'll just have a different feeling ? He's been running for president for about 120 years now, and that's the best he can come up with ?

    June 1, 2012 07:52 am at 7:52 am |
  6. Tony

    He would flip-flop on every decision he would make. Even his supporters don't trust him. They know that his promises are worthless.

    June 1, 2012 07:52 am at 7:52 am |
  7. RenDoc

    Let me tell you how a Romney presidency will be after four years............just like G W Bush.

    June 1, 2012 08:03 am at 8:03 am |
  8. GI Joe

    He wants take away health care, cut medicaid, gut medicare and give seniors $500/mo for premiums (like anyone is going to insure all those pre-existing conditions – ha ha ).

    He'll cut taxes for his buddies, increase the defense spending start wars in Syria, Iran, N. Korea, and possibly with China and Russia.

    Wouldn't that be great?

    June 1, 2012 08:08 am at 8:08 am |
  9. Roblsmith

    Wake up people, don't let this guy mitt in office. Laugh now, cry later.

    June 1, 2012 08:10 am at 8:10 am |
  10. Blindersoff

    Ask the People of Massachusetts what a Romney president will look like.

    June 1, 2012 08:15 am at 8:15 am |
  11. dnick47

    What a bucket full of bull. The only thing Romney will do is CONCENTRATE on the pay bacck he has to meet to the Fat Cats who endorced him – if he wins (Please God, No! Please Lord, Not another Bush thinker)
    If job cross his mind they will be the typical GOPer offering: minimum wage, no-benefits, no future and working condition like a century ago: i.e., sweat shops.

    June 1, 2012 08:16 am at 8:16 am |
  12. s

    A Better Day for who is the question, we know it will be for the Rich

    June 1, 2012 08:20 am at 8:20 am |
  13. GonzoinHouston

    They can advertise all they want but it's pretty obvious what the Romney administration would bring:
    -tax cuts tilted to the rich
    -increased defense spending
    -major cuts in social services
    -increased restrictions on abortion rights and gay rights
    And all that these things would result in.

    June 1, 2012 08:27 am at 8:27 am |