(CNN) – The contenders for U.S. Senate in Massachusetts both released new television ads Monday, with Republican Sen. Scott Brown placing the focus on his family background and Democratic challenger Elizabeth Warren highlighting economic problems that she worked to solve as a consumer advocate.
The new ads come after nearly a month in which the Massachusetts race was consumed with the question of Warren's ethnic background. After Boston newspapers reported Warren was listed as Native American in law school directories in the 1990s, Brown's campaign questioned her intentions and pushed her to disclose more information.
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After facing questions for weeks, Warren, a professor at Harvard University who is on leave while running for office, acknowledged to the Boston Globe in early June that she identified herself to Harvard and the University of Pennsylvania as Native American but said it did not influence their hiring decisions.
Monday's ads make no reference to the month-long controversy, focusing back on each candidate's background. Brown released two spots, both featuring his wife extolling her husband as a family man.
Gail Huff, a television reporter in Boston, said Brown was a cheerleader for her as she embarked on a stressful career.
"I don't know how many husbands would want their wives getting up at 1:30 in the morning to go to work," Huff says. "Scott did all the morning routine: get the girls up, get them fed, get them dressed, get them off to school. He did everything with the kids, and he was the one that was always there during the day."
Video shows Brown in a t-shirt doing work around the house: making scrambled eggs, washing and folding laundry, and doing paperwork at the dining room table.
A second spot focuses on Brown's support for his wife and daughters. Huff says: "He's always been very, very sure about the women in his life to have their own lives. He is by far the most understanding of women probably of any man I know."
Warren's ad takes viewers back to her roots as a consumer advocate, making the case that average American workers are getting short-changed by the government.
"You work your heart out to buy a house, then watch its value disappear," Warren says in the spot. "You save to put your kids through school, then the debt just about crushes you. Families are getting hammered and Washington's got it all wrong."
Warren continues, making the point that subsidies are in place for large oil companies, but student loans and Medicare are continually on the chopping block.
"We're supposed to help our kids and honor our parents," Warren says.
The most recent poll in Massachusetts showed Warren and Brown in a statistical dead heat, with 39% of likely voters backing Brown and 37% supporting Warren. The survey was taken between May 25 and May 31.
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Is this about the opportunist part Indian lady?! She probably attended college courses with Mr. Obama.
"He's always been very, very sure about the women in his life to have their own lives. He is by far the most understanding of women probably of any man I know."
This is the same guy who said his daughters were "available," which neither his daughters nor his wife thought was very funny or appropriate.
Yeah, Scott knows women alright: The problem is his "understanding" belongs in the Dark Ages.
Scott Brown, of the GOP which wants to repeal Obamacare. Scott Brown, whose 23-year-old daughter, Ayla, is still covered by her parents health insurance because of .... Obamacare.
Gotta love those hypocritical Repubs ... NOT!
Wow, Scott Brown can fulfill his duties as a husband and father ... like millions of other men do everyday.
Doesn't mean he's a good Senator or knows what is right for Massachusetts.
Elizabeth Warren 2012
Another republican senator from Mass!? What is going on up there????
Yep, kinda like the dead heat in Wisconsin!
why not take advantage if you have enough indian blood to qualify and what does it matter? She is still far better than walker Vote all repos out. Forward 2012
I'm not surprised its this close, Warren gets a lot of money and support from the Democratic establishment that wants to get "their" seat in the Senate back. She doesn't care about Massachusetts, and she can't relate to anyone.
You can bet that if she wins, all talk of "bipartisanship" will disappear from Massachusetts, because she'll be just another rubber stamp for President Obama and the Democratic Party.
Go Scott!!!! He is for the poeple and votes on what is right for the people not the party.
Go Scott!!!! for the people not the party
Scott is a romney boy, full of surprizes and no clue on how to do anything, just likes to complain and tell how good he is at being a father, who really cares if he is a good father.
What the heck does cooking eggs have to do with the housing market, impending civil war in Syria or the GOP war on everyone? I'll tell you NOTHING.
Cooking scrambled eggs now makes you a good politician ?
Whats next ?
The ability to write your own name ?