(CNN) - The Concerned Women for America conservative group on Tuesday announced what they hope to be a $1 million voter identification, registration, and turnout effort targeting women.
The group said the effort, She Votes, would be focused in 23 states - including the battlegrounds of Florida, Iowa, Ohio, and Virginia - in which the CWA has operations.
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The effort is also targeting voters in Michigan, which the CNN electoral map predicts is trending in President Barack Obama's favor, and Missouri and North Carolina, which leans towards GOP candidate Mitt Romney.
"We will light a 'grassfire' amongst our constituents to reach women, families, and cultural leaders," CWA president Penny Nance said in statement. "This is a critical election year, and the time is now for women to stand up and let their voices be heard."
The political action committee associated with the group both received and spent approximately $24,000 in the first quarter of this year.