(CNN) - Could the national conventions become more than just political rallies? That's what one political expert predicts with the Federal Elections Commission ruling that will allow people to text donations to the campaign of their choice.
"You now have the ability to turn the political conventions to a texting telethon," said Mark Armour, president of Armour Media, a political advertising firm that advocated for the change with the FEC. "You can even put the number to text on every TV spot. The potential is almost unlimited, and it opens up an entirely new fundraising stream."FULL STORY