Romney campaign makes major ad buy
June 13th, 2012
10:45 AM ET
2 years ago

Romney campaign makes major ad buy

Washington (CNN) – Mitt Romney's presidential campaign has made its biggest ad buy since the launch of its general election media campaign, buying $3.24 million worth of ads in seven battleground states, according to a GOP media buying source.

The new ad buy begins Wednesday and runs through next Tuesday.

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So far the campaign has aired mostly positive ads touting what Romney would do if he is elected.

Here is the breakdown of the buy, according to the ad source:

- Colorado: $713,035

- Iowa: $385,745

- North Carolina: $591,705

- New Hampshire: $77,500

- Nevada: $227,030

- Ohio: $838,455

- Virginia $402,267

The campaign last week expanded its list of states in which it was airing ads to include Colorado, New Hampshire and Nevada.

Meanwhile, President Barack Obama's campaign has purchased an additional $12.8 million for broadcast and cable ad time running from Thursday to July 2 in nine battleground states. The campaign will run a spot attacking Romney's record as Massachusetts governor, according to the ad buying source. That means team Obama will be plucking down $27.6 million for the month running from June 5 through the first two days of July – an unprecedented amount for what is usually the slow time of June. For the next few weeks it will be airing several different commercials, including two going after Romney's record as well as one touting the Obama administration's economic policies.

The breakdown of the new Obama buy is:

- Colorado: $365,660

- Florida: $2,417,905

- Iowa: $900,051

- New Hampshire: $687,464

- Nevada: $1,138,208

- North Carolina: $1,875,525

- Ohio: $3,643,934

- Pennsylvania: $514,186

- Virginia: $1,274,783

Also see:

Obama radio spot aims at black voters

Poll gives Obama edge in Pennsylvania

Obama campaign hits Romney's Massachusetts record in second TV ad


Filed under: 2012 • Ads • Mitt Romney
soundoff (19 Responses)
  1. Namejkane fl SEND THE THREE TIME LOSER romney HOME AND MAKE IT FOUR.

    All the money in the world won't get the failed one term gov .of mass .in the white house,couldn't even get realected in one of his home states ,and hasn't had a job sence 1999,and probably has never been to a gas station or super market ,talk about out of touch !!!

    June 13, 2012 10:52 am at 10:52 am |
  2. Expat American

    The Republicans are laying down some serious TV money in hopes of launching their next illegal war in Iran.

    June 13, 2012 10:58 am at 10:58 am |
  3. GROVER NORQUIST IS A ENEMY OF THE STATE/ConservaFASCISTS

    Team Willard is wasting money in Virginia, North Carolina and Ohio. The rest are really toss-ups. Willard has a problem. He's inauthentic and phony. He doesn't understand common folk.

    June 13, 2012 11:02 am at 11:02 am |
  4. SafeJourney

    Meg Witmann (repub) tried to buy the election for Governors office in CA. That did not work either.
    If you want to know what type of leader/president Mitt would be, just ask the good people of Massachuetts.

    June 13, 2012 11:06 am at 11:06 am |
  5. Darius Fort Hood,TX

    Romney and republican period are very disrespectful individuals. The President is very smart by taking the very mature way by not starting or continuing this non sense. Lets have a clean fight. Romney keeps tricking individuals by flashing money everywhere but have the nerve to take about the economy when your accounts keep building with fresh cash. Are you helping in your own state Romney? And you can battle about Obama Care when you passed a similar system in your own state. Plus you're blaming OBAMA for the debt when Congress passes the bills. Read your Constitution Ladies and Gentlemen. President has no power over passing theses financial bills ONLY CONGRESS DOES. Obama propose a bill Congress changes it to make BOTH PARTIES happy then you end up with something you're unhappy with. Gain Knowledge before you express your own. -Darius Fort Hood,TX

    June 13, 2012 11:09 am at 11:09 am |
  6. Wire Palladin, S. F.

    Why does he have to make an ad buy? He has no message other than the republican blame game. What a worthless candidate the republicans have leading them into defeat.

    June 13, 2012 11:10 am at 11:10 am |
  7. judy

    well what this really means is all eleven of mitts rich buddies are wasting their money. The buying of a president. lets see if the people go for it ? they did in Massachutes.

    June 13, 2012 11:13 am at 11:13 am |
  8. Wire Palladin, S. F.

    Are teapublicans better off than they were 4 years ago? The stock market has almost doubled, taxes are the lowest in 50 years, 4.3 million jobs created in the last 27 months compared to the republican job loss of 8 million in Bush's last three years, auto industry saved, and a health reform that will insure over 35 million more and reduce the deficit. Yet not one republican supported any of the programs that would put Americans back to work. Pass the transportation bill Boehner, and unemployment will drop over 1%!

    June 13, 2012 11:15 am at 11:15 am |
  9. Larry L

    It takes a lot of advertising to present yourself as a champion of all sides of every issue. Flip-flopping is expensive!

    June 13, 2012 11:20 am at 11:20 am |
  10. Four and The Door

    SafeJourney
    Meg Witmann (repub) tried to buy the election for Governors office in CA. That did not work either.
    ___________________________________________________________________________________________
    Unfortunately. Brown is back to the same irresponsible mismanagement that drives business out of the state and increases deficits. But Northern Californians wanted their liberal and they deserve his results. Too bad. It's a great state.

    June 13, 2012 11:21 am at 11:21 am |
  11. Mm

    And he still has ZERO plans for the middle class. Pathetic!

    June 13, 2012 11:36 am at 11:36 am |
  12. Harkers

    Compared to the coverups, failed policies, attacks on capitalism, PENDING contempt charges, White House security leaks, and a wasted 3 years on an unconstitutional Obamacare--Romney looking really good right now. Hope and change has been abandoned....HOPE 4 CHANGE....VOTE 4 ROMNEY

    June 13, 2012 11:37 am at 11:37 am |
  13. Darryl

    All the money in the world isn't going to change the fact that the republicans got us into this mess and they will NOT let another REPUBLICAN in the W/H period!

    June 13, 2012 11:46 am at 11:46 am |
  14. Ronda in Houston,TX

    Romny is an EMPTY SUIT. The only way an EMPTY SUIT gets elected is to try to buy an election and serve the individuals who gave millions of $$$. Those individuals expect something. They are not giving their money to Romney for nothing!!!!

    June 13, 2012 11:53 am at 11:53 am |
  15. malcolm Spence

    and now the brainwashing begins. Keep repeating the big lies and they eventually become accepted wisdom.

    Goebbels was a rank amateur compared to these guys, they have taken his game to a new level.

    June 13, 2012 12:02 pm at 12:02 pm |
  16. Jason in Pittsburgh

    I find it amusing that members of the left rent their garments and gnashed their teeth because Scott Walker spent more than his opponent in Wisconsin, but President Obama outspent John McCain 3 to 1, and this article shows him far outspending Mitt Romney, but those same people are fine with it. What's good for the goose.....

    June 13, 2012 12:03 pm at 12:03 pm |
  17. Wire Palladin, S. F.

    Under republicans, we are ensured that the debt will go up, unemployment will go up, the number of casualties in their two new wars will go up, profits for corporate raiders and foreign corporations will go up, and the wages for the middle class and poor people will go down because they have to pay for republican extravagance.

    June 13, 2012 12:08 pm at 12:08 pm |
  18. Four and The Door

    Wire Palladin, S. F.
    Why does he have to make an ad buy? He has no message other than the republican blame game....
    ___________________________________________________________________________________________
    He has a great message, one that is well worth bringing to the American voters however he needs to do that. The federal government is not going to spend our economy back to life and it is not going to tax our debt away. It just doesn't work or add up when you do the numbers. The problems are too great for spend and tax to fix. It's not blame. It's a fact.

    We need to grow the private sector. There is no other way back. Companies need to do the heavy work, not the federal government. But they are better at doing the heavy work, increasing revenues and creating jobs. It just needs to be a better environment for this to happen quickly. Mitt Romney knows how to create that environment and do the things the federal government can do to encourage fast growth. This is where his business experience makes a large difference. Throwing money at the wrong things just misses the real opportunities for growth. We need a leader who knows what efforts will pay off for the economy and the American people. Mitt Romney is exactly that guy.

    June 13, 2012 12:15 pm at 12:15 pm |
  19. Rudy NYC

    When is Mitt Romney going to release an ad that does not deceive and mislead the voters.

    June 13, 2012 12:19 pm at 12:19 pm |