Romney's 'Doing Fine?' becomes '¿Van Bien?'
June 18th, 2012
10:02 AM ET
2 years ago

Romney's 'Doing Fine?' becomes '¿Van Bien?'

(CNN) - Mitt Romney unveiled a Spanish language version of an English ad he released last week targeting President Barack Obama's record on the economy, days after the president announced a new policy aimed at stopping the deportation of some young illegal immigrants.

Monday's translated spot, "¿Van Bien?," mirrors the "Doing Fine?" spot made public by the campaign Thursday as part of a media buy in seven battleground states. The campaign did not respond to a request for comment regarding where the Spanish version will run.

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The commercial highlights the current unemployment rate and number of underwater homeowners interspersed with Obama's much capitalized on "the private sector is doing fine" line. Spanish versions of ads touting Romney's "Day One" agenda were released last month but only aired in Raleigh, North Carolina with the backing of $10,000, according to CNN's ad consultant Kantar Media/CMAG.

Monday's Spanish efforts came amid renewed conversations about illegal immigration after the president announced a shift in his immigration policy Friday. The changes would allow people younger than 30 who came to the United States before the age of 16, pose no criminal or security threat and were successful students or served in the military to receive a two-year deferral from deportation.

Obama said the changes will make U.S. immigration policy "more fair, more efficient and more just."

Romney, who pledged to veto the DREAM Act, a law that would provide a legal pathway to citizenship for children of illegal immigrants, earlier in the election cycle, declined to say over the weekend if he would overturn the new policy if elected president.

The presumptive Republican presidential nominee said his administration would seek longer-term solutions to fix the problem, adding that Obama's decision would become void after his rules were put in place.

"It would be overtaken by events if you will, by virtue of my putting in place a long-term solution, with legislation which creates law that relates to these individuals such that they know what their setting is going to be, not just for the term of a president but on a permanent basis," Romney said Sunday on CBS' "Face the Nation."

Although Team Obama insisted the move was not directly political, Democrats and Republicans are lobbying hard for the Latino vote, the largest growing voting bloc in the country and a group Obama won overwhelmingly in the 2008 election.

In the latest example of his support from the Latino community, the president's re-election team on Monday announced the support of famed talk show host and community leader Cristina Saralegui, with accompanying videos in Spanish and English.

"This election won't just affect us right now, it will have an impact on Latinos for generations to come. So, make sure you're registered to vote then start a conversation," Saralegui said in the minute-long video.

"Cristina is one of the most trusted names in the Hispanic community and we're honored to have Cristina be a spokesperson for the campaign, speaking directly to Hispanic voters about the President's accomplishments," Jim Messina, Obama's campaign manager, said in a statement.

– CNN Senior Producer Kevin Bohn contributed to this report.


Filed under: 2012 • Ads • Latinos • Mitt Romney • President Obama
soundoff (23 Responses)
  1. kakaraka

    This guy Romoney has no clue of what issue matters most to hispanics. They know Obama is not responsible for slow economy recovery but GOP obstructionism of President Obama's jobs plans and bills. The self-deportation policy you are proposing and dream act veto won't help hispanics. They know this better.

    June 18, 2012 10:16 am at 10:16 am |
  2. Al-NY,NY

    Too bad for Flip that he has not specifically said he would change this policy if elected. "I'll get back to you on that"

    June 18, 2012 10:18 am at 10:18 am |
  3. Are you kidding me?

    We all would be doing better if there was no GOP obstruction and hyperpartisanship. I am extremely disappointed by the GOP.

    June 18, 2012 10:19 am at 10:19 am |
  4. Khaleeshi

    The GOP will only help the richest Americans – no one else will benefit at all. All Romney's flip flopping won't change this fact and we all know it.

    June 18, 2012 10:26 am at 10:26 am |
  5. 2020

    Romney spit out a few sound bites. Mumble Jumble. flip flop, None make any sense. He won't dare to say anything from and for himself. He waits for his donar to give him instructions. This guy has no political instinct, no leadership.

    June 18, 2012 10:41 am at 10:41 am |
  6. frank

    Bad translation.
    Van bien...is going good
    Estan Bien....or "les va bien" would be beter for doing Ok
    who cares most hispanics can't speak spanish anyway!

    June 18, 2012 10:43 am at 10:43 am |
  7. Thomas

    Romney loves Spanish food and music .
    Menudo was a Puerto Rican boy band that was formed in the 1970s or The soup Menudo a traditional Mexican dish, made with beef stomach in a clear broth

    Self deportation works , Romney's grandfather did it .

    June 18, 2012 10:48 am at 10:48 am |
  8. mmad5camp

    Will any reporter hold this man to account. Why is it that Romney can get away with not having a position on anything. The only position that he has is the President if over his head, the economy is doing bad, the President is a good guy. Okay enough is enough, give us a position on something and stick to it.

    June 18, 2012 10:50 am at 10:50 am |
  9. tee27

    Hmm maybe he forgot what he said i think it was self deportation.

    June 18, 2012 10:52 am at 10:52 am |
  10. yardlady

    About this hispanic thing–it would have been ok if the Repubs had done it. Obama tried to do it a couple years ago but the party of no said no way! So our good pres did it his way and I am happy for that. Mittens has no idea of what the global
    economy is about– he is focusing on the US economy and there is more to being a president than just governing the US.
    Wake up Mittens!

    June 18, 2012 10:57 am at 10:57 am |
  11. fischer509

    Romney will preserve the tax benefits for the rich at the expense of the rest of America.

    June 18, 2012 10:57 am at 10:57 am |
  12. judy

    mitts spanish is as painful to listen to as his english. We all know how he feels about the dream act. Smart move mr president. Obama 2012

    June 18, 2012 11:00 am at 11:00 am |
  13. Evangenital

    Stiff Mitt. Let's help him self-import to Utah!

    June 18, 2012 11:01 am at 11:01 am |
  14. Enough is Enough

    Obama said the changes will make U.S. immigration policy "more fair, more efficient and more just."

    Is Obama the President of the American people or the President of Illegals because the statement only applies to illegals? Since illegals cost taxpayers over 110 billion a year, Obama new policy (election year tactic) is less fair, less efficient and more unjust to taxpaying Americans.

    June 18, 2012 11:04 am at 11:04 am |
  15. 2020

    SELF DEPORTATION, OF COURSE! Romney election platform.

    June 18, 2012 11:05 am at 11:05 am |
  16. Obama 2012 - BEND Forward America, take another 4 long years of FAILURE

    kakaraka - This guy Romoney has no clue of what issue matters most to hispanics.
    ==================================================================
    It is a pretty safe bet JOBS is the number one issue. Obama is the ONLY president in our history to preside over a net LOSS of jobs in this country. So if you want to see the total destruction of our economy, four more years of Obama should just about do it. He will have "fundamentally transformed America" into a bankrupt third world nation. Mission accomplished.

    June 18, 2012 11:12 am at 11:12 am |
  17. don in albuquerque

    "No position on anything?" How utterly American and Congress like. No position except from day one-theres a black guy in the white house and we have to get him out. A totally broken gubmint, happily step over dying people on their way to church rather then give health care. Destroy the public school systems, destroy the enviorment, only allow the wealthy to have a voice. Yep, I guess we have shown the whole world where America stands. But what could you expect from a county whose chief export is war and killing? Yep-Proud to be an American.

    June 18, 2012 11:13 am at 11:13 am |
  18. The Funky Truth

    Press 1 for english, 2 for spanish, 3 for I am Mormon.

    June 18, 2012 11:32 am at 11:32 am |
  19. RS, CA

    As an immigrant myself who had to wait YEARS before being allowed to come here, I RESENT ALL THESE AUTOMATIC rights given to ILLEGAL !!!!!! entrants. Especially when it's DONE STRICTLY to help GET OBAMA RE-ELECTED to a final four-years of DESTROYING OUR GREAT COUNTRY once and for all!

    June 18, 2012 11:37 am at 11:37 am |
  20. Obama 2012 - BEND Forward America, take another 4 long years of FAILURE

    Obama has kept the economy so bad for so long that many illegals have gone BACK to Mexico and fewer are coming here. Of course he bills this as "reduced illegal immigration"!!

    Yeah now there is a campaign ad.... Obama, 4 more years and I'll send all the illegals home to look for a job in Mexico. Of course, a lot of Americans will also be flooding into Mexico looking for jobs. I wonder if the Mexican government will give US amnesty and free government services?! HA! More like 5 years in a Mexican jail. We are a nation of suckers.

    June 18, 2012 11:41 am at 11:41 am |
  21. Anonymous

    If there was no GOP or teapublicans in the house to obstruct, obstruct, obstruct , we, as a nation would be doing alot better. Remember the main goal of the GOP/teapublicans was to make President Obama a one term President, And the GOP did not care if they Destroyed American in the Process. Vote these teapublicans and Obstructionist OUT of OFFICE asap.

    June 18, 2012 11:42 am at 11:42 am |
  22. Rudy NYC

    ...BEND....wrote:

    ...It is a pretty safe bet JOBS is the number one issue. Obama is the ONLY president in our history to preside over a net LOSS of jobs in this country.....
    ---------------–
    That is false and misleading, and you know it. We lost 3 million jobs during his 6 months due to the Great Republican Recession. We have since gained 4 million jobs. How else do you think that Obama has been able to lower unemployment from the Recession high of 10.2% down to 8.2% today? Republicans sure didn't help.

    June 18, 2012 11:45 am at 11:45 am |
  23. Peace

    Does Romney think Latinos will be swayed by his touting of changing the economy, which is just only wishful thinking. Latinos have been living and still live like any other in the economy which is slowly recovering. What bothers them is the uncertainty of not knowing what will happen to them tomorrow or the day after (deported).

    June 18, 2012 11:49 am at 11:49 am |