Obama ad courts women
June 21st, 2012
09:13 AM ET
2 years ago

Obama ad courts women

(CNN) – President Barack Obama's re-election campaign on Thursday released the first in a series of television ads targeting female voters.

The 30-second spot points to the Lilly Ledbetter Fair Pay Act, the first law signed by the president that makes it easier for women to receive the same compensation as men doing the same work.

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"The son of a single Mom, proud father of two daughters, President Obama knows that women being paid 77 cents on the dollar for doing the same work as men isn't just unfair, it hurts families," the narrator in the spot says.

The commercial, "First Law," will run in the battleground states of Colorado, Florida, Iowa, North Carolina, Nevada, Ohio and Virginia, according to the campaign. They described the ad buy as "significant."

Although Mitt Romney, the presumptive Republican presidential candidate, has said he will not seek to overturn the Ledbetter law if elected, he has not said whether he would have signed the bill.

Obama has consistently edged out his GOP rival in polling of registered female voters, a demographic he captured with 56% support in 2008, but the gap has narrowed recently.

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Filed under: 2012 • Ads • President Obama
soundoff (43 Responses)
  1. Dominican mama 4 Obama

    You connect with us Mr. President, and we connect with you.
    Women for Obama.
    Latinos for Obama.
    Obama 2012, Because America needs a president not a vulture.

    June 21, 2012 09:24 am at 9:24 am |
  2. demwit

    Yes Ladies.., don't worry about the $6 TRILLION already printed, the TRILLIONS more a second term will bring or the tremdous damage this national debt will have on your children and grand children..., vote for Obama. FORWARD!

    June 21, 2012 09:34 am at 9:34 am |
  3. Nathan

    Oh, NOW he wants to mention his mom.

    June 21, 2012 09:48 am at 9:48 am |
  4. Four and The Door

    "The son of a single Mom, proud father of two daughters, President Obama knows that women being paid 77 cents on the dollar for doing the same work as men isn't just unfair, it hurts families," the narrator in the spot says.
    _________________________________________________________________________________________________
    He really needs to keep quiet the fact that he is giving Afghanistan back to the Taliban in 2014. People know how these people treat girls and women. They take women's rights back 5 centuries. So sorry ladies, but Mullah Omar is on his way back. Obama has an election to run.

    June 21, 2012 10:00 am at 10:00 am |
  5. S.B. Stein E.B. NJ

    Equal work for equal pay should be a part of the conservative montra because without that, then there is no way that everyone can be expected to be able to do the same things. People need to be aware of what is going on, but honest people can be deceived by the occasional dishonest one. Everyone being honest and playing by the same rules is something that conservatives base their assumptions on when they make statements. Have the law reflect that.

    June 21, 2012 10:08 am at 10:08 am |
  6. jerry

    I have an idea...how about the press imbedding in the current war...show what obama is putting our troops through and see if he gets the woman vote.

    June 21, 2012 10:09 am at 10:09 am |
  7. rla

    Like most things from this administration the economic books are cooked since it assumes all women are professionals working all the time at careers ???? Don't believe a thing that comesout of this white house and only 1/2 of what coms out of the GOP mouth!

    June 21, 2012 10:15 am at 10:15 am |
  8. Myviewis

    So let me get this straight in history, Dr. Ann Dunham Obama Soetoro meets her future husband in 1962, divorces Obama in 1964 and marries Soetoro in 1965. Stepfather Soetoro works for Union Oil Company in government relations office, has a MA in Geography. Is this what Democrats now are trying to sell to women, the truth or are Democrats trying to sell women the fictional story that Obama's mom was equal to a single woman in the US trying to raise a child? Are Democrats going to tell women the truth that Dr. Ann Dunham Obama Soetoro worked for Ford Foundation, Asian Development Bank in Pakistan, Bank Rakyat Indonesia and Mobil Corporation?? Are Democrats telling women that Dr. Dunham Soetoro enrolled her child in the school for the elite, rich Jakarta School in Indonesia and then Obama attended from 5th to 12th grade the school for the rich, elite kids Punahou in Hawaii and was paid by his grandma who was the Vice President of The Bank of Hawaii??? Do the Democrats that came up with this commercial really believe that women struggling in the USA can relate to these wealthy, educated women in Obama's life???? This commercial is shameless, a joke, an insult to women.

    June 21, 2012 10:29 am at 10:29 am |
  9. SafeJourney

    President Obama has the majority of the American women votes. If you want to know why, just take a look at all the anti-women legislation pushed thru in the Red states. Women know who is on their side and it is NOT the repubs.

    June 21, 2012 10:39 am at 10:39 am |
  10. Beeman

    Its a fabrication like the rest of our amatuer Presidents past. He cannot tell lies from facts. We know one thing – our Imperial President has granted amnesty on immigration for votes & created the fake war on women idiocy and I am sure we will see more before november. He is selling for vote – step up and get paid

    June 21, 2012 03:09 pm at 3:09 pm |
  11. yogi

    @ Four and...
    Interesting you are trying to avert the attention to the Taliban in Afghanistan, it seems that the Republican party is well on it's way to follow their example in this country. The moral superiority complex of the right is in reality suffocating.
    American women vote for progress of civilization: Vote for Obama

    June 21, 2012 03:20 pm at 3:20 pm |
  12. Toby McDooogan

    I thought he was our first gay president. Now I hear he courts women.

    June 21, 2012 03:23 pm at 3:23 pm |
  13. NVa Native

    Now that's a family (and President) all Americans can be proud of! They both studied hard and worked hard to get where they are today – it’s a true story of the American Dream – up from nothing.
    And it is so sad that so many Repubs choose spread lies and misinformation about them in hopes of political gain – or is it just blind hate and bigotry coupled with cowardly ignorance and arrogance?

    June 21, 2012 03:23 pm at 3:23 pm |
  14. Obama 2012 - BEND Forward America, take another 4 long years of FAILURE

    The 30-second spot points to the Lilly Ledbetter Fair Pay Act, the first law signed by the president that makes it easier for women to receive the same compensation as men doing the same work.
    =============================================================================================
    But the women working for the Democrats in the Whitehouse and Congress get paid less than their male counter parts. Just more hypocrisy from the masters of hypocrisy, the Democrats.

    June 21, 2012 03:25 pm at 3:25 pm |
  15. Julie Hudson

    Good luck with that. Obama underestimates women's intelligence and ability to see through his false promises. There will be no more fainting episodes at his rallies. We're done with him.

    June 21, 2012 03:29 pm at 3:29 pm |
  16. NVa Native

    So many posts are trying to re-write history falsely claiming Obama is the cause of our economy being broken?!
    How stupid do they think Americans are – we know the GOP caused the downfall of the American economy from 2000-2008 and that so long as Repubs keep working against the recovery we won't recover.

    June 21, 2012 03:29 pm at 3:29 pm |
  17. Veteran Woman for Obama

    President Obama isn't giving Afghanistan back to the Taliban, that country never belonged to us anyway. If you don't like how the president is dealing with this situation why don't you on a uniform and fight a war we can't win.

    June 21, 2012 03:29 pm at 3:29 pm |
  18. Dan

    Myviewis

    So let me get this straight in history, Dr. Ann Dunham Obama Soetoro meets her future husband in 1962, divorces Obama in 1964 and marries Soetoro in 1965. Stepfather Soetoro works for Union Oil Company in government relations office, has a MA in Geography. Is this what Democrats now are trying to sell to women, the truth or are Democrats trying to sell women the fictional story that Obama's mom was equal to a single woman in the US trying to raise a child? Are Democrats going to tell women the truth that Dr. Ann Dunham Obama Soetoro worked for Ford Foundation, Asian Development Bank in Pakistan, Bank Rakyat Indonesia and Mobil Corporation?? Are Democrats telling women that Dr. Dunham Soetoro enrolled her child in the school for the elite, rich Jakarta School in Indonesia and then Obama attended from 5th to 12th grade the school for the rich, elite kids Punahou in Hawaii and was paid by his grandma who was the Vice President of The Bank of Hawaii??? Do the Democrats that came up with this commercial really believe that women struggling in the USA can relate to these wealthy, educated women in Obama's life???? This commercial is shameless, a joke, an insult to women.

    June 21, 2012 10:29 am at 10:29 am |

    As compared with Ann Romney, who has been a stay at home mom, most of her life raising 5 sons with the help of maids and housekeepers. Ann Romney with a horse farm and a horse in the Olympics. Ann Romney with a mansion in La Jolla Ca which includes a $55K car elevator, which incidentally is probably more than a lot of those struggling moms make in one year. Ann Romney who owns and drives 2 Cadillacs and a home in New Hampshire.

    So tell me, the struggling American women can related better to that Ann Romney than they can with Michelle Obama? Are you serious?

    June 21, 2012 03:32 pm at 3:32 pm |
  19. JerseyBill

    Panderer in Chief. Smart woman will see that he is creating one phoney "war" after another.

    June 21, 2012 03:32 pm at 3:32 pm |
  20. JerseyBill

    Women with half a brain will see that he is creating one phoney "war" after another. He is a disaster for men and women alike.

    June 21, 2012 03:34 pm at 3:34 pm |
  21. Core republican Values

    Women hate bullies. Here is the phrase I'd use in an advertisement:

    "Vote Obama. Because he's never chased a school mate, held him down, assaulted him, and cut off his hair."

    We have enough trouble with bullies. We certainly don't need one in the White House.

    June 21, 2012 03:39 pm at 3:39 pm |
  22. Gabbo

    Barry is a pandering fool – he has no shame, and will do ANYTHING to get re-elected. NO CHANCE!

    June 21, 2012 03:43 pm at 3:43 pm |
  23. Peter Wolfe

    DemWit and others,

    All of our national debt is a carry over legacy of mostly the republican/democratic fiasco of the mandatory social services e.g. medicare,medicaid, national debt and finally our massive military complex around the world doubled under Bush and continued under Obama so it isn't a real political deal breaker. All the President is saying and has said is that an approach the debt should be a compromise with more revenue e.g. tax increases and cuts in a gradual fashion not the simplestic depiction you are having of him. No, also does President Obama is not saying that he relates to American women by his background or priviledged background of upper crust nor though is Mitt RAomney for that matter. Neither of them nor any recent President except save for Bill Clinton can boast of such a similar feat in the U.S for that matter. The debt is over the inherent contridiction of social conservatives vs fiscal conservatives on public health in abortion, gay marriage, medical marijuana/recreational cannabis, etc that others want more division of labor not increasing human capital in the U.S and increasing exports by double set in Obama's tenure at the sba.gov department. Also, the big reason why our economy is faulturing is cause of Europe's exagenous factor of a recession and making consistant fiscal steps in dealing with their new governmental modle with less continious strong economic powers e.g. Ireland, Italy, Spain, Greece, and etc in the union not the strong nothern european ones.

    June 21, 2012 03:52 pm at 3:52 pm |
  24. ohio voter

    for demwit. Why would it be our fault that the national debt is what it is becuase we are paid
    as much as men? Especially if we don't work in a govt. job.
    Yes that makes a lot of sense and that's why we should all vote republican!
    Give me a break.
    You bet there will be a lot of us, men and women alilke, who will be voting Obama/biden again!

    June 21, 2012 04:06 pm at 4:06 pm |
  25. Christine

    When The GOP stops pandering to the religious right, I may consider voting Republican again.

    June 21, 2012 04:09 pm at 4:09 pm |
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