(CNN) - The super PAC supporting President Barack Obama's reelection released a new television advertisement on Saturday featuring a man who uses stark terms to describe Republican presidential candidate Mitt Romney's role in his own unemployment.
"Mitt Romney made over a hundred million dollars by shutting down our plant, and devastated our lives," the employee, Mike Earnest, says in the Priorities USA Action ad. "Turns out that when we built that stage, it was like building my own coffin. And it just made me sick."
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That stage, he says in the video, was built by him and other employees of American Pad and Paper, a company which Romney's private equity firm Bain Capital purchased and later went into bankruptcy.
"A group of people walked out on that stage, and told us that the plant is now closed, and all of you are fired," Earnest said.
The Ampad bankruptcy came after Romney relinquished control of Bain Capital in 1999 to lead the Olympic games. The ad uses Romney's name, but makes no mention of Bain.
The ad is part of what Priorities says is a $10 million buy airing in Colorado, Florida, Ohio, Pennsylvania and Virginia.
Priorities also highlighted on Saturday a New York Times article which reviewed many of Bain's deals. The article says "records and interviews suggest that Bain and its executives still found a way to make money" even when some of the companies they purchased failed.
The Obama campaign used the case of Ampad as a criticism of Romney's private equity past earlier this year.
Financial documents filed with the Federal Election Commission on Wednesday showed Priorities USA Action raised $4 million in May.
A spokesman for the group said it intends to spend $25 million by the end of the summer on television advertising.