(CNN) – President Barack Obama's re-election campaign announced new television ads in three key swing states on Tuesday, each targeting Republican rival Mitt Romney.
The 30-second spots - set to air in Iowa, Virginia and Ohio - reflect the campaign's latest attack strategy of slamming Romney as an advocate for outsourcing.
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The ad’s premise pulls from a Washington Post story published Friday that claims Romney's former private equity firm, Bain Capital, owned companies that were “pioneers” in outsourcing, particularly in low-wage countries such as China and India.
Team Obama — and the president himself - hit Romney heavy and hard over the report, spending much of Friday shaping a message that Romney would side with wealthy CEOs over middle class workers as president.
Romney’s campaign dismissed the story as “fundamentally flawed,” arguing that the newspaper report failed to differentiate between domestic “outsourcing” and “offshoring.”
The report also said one of Bain’s former companies invested heavily in international call centers. But a fact-check by the American Enterprise Institute, a conservative think tank, showed that the call centers and manufacturing plants were meant to service international customers, not American customers.
While the new Obama spots are largely the same commercial, “Revealed,” each is slightly tweaked to cater to the state in which it's airing. The ads respond directly to claims Romney made in his own state-specific ad rollout last week, when he pushed commercials in Iowa, Ohio, Virginia and North Carolina.
In Tuesday’s Obama ad for Iowa, for example, the commercial takes a claim from Romney’s Iowa commercial last week that said a Romney presidency would mean “fewer worries” about the future for Iowans.
“Fewer worries?” the male narrator in the Obama spot says. He then goes on to highlight the Washington Post story. “Does Iowa really want an outsourcer-in-chief in the White House?”
As Vice President Joe Biden campaigns for Obama in Iowa on Tuesday, he’s expected to level the same charges at Romney’s job-creating credentials.
Each ad takes an almost identical storyline, with only the first few seconds differing depending on which state it airs. The Ohio ad, for example, features Romney claiming he would “stand up to China.”
“But would he?” the male narrator in the Obama ad says, before moving on to the Washington Post report.
The third ad, airing in Virginia, asks the same question over Romney’s promise to create thousands of new jobs in the state. Its release coincides with the presumptive GOP nominee’s campaign visit to Virginia on Tuesday.
Responding to the new ads, Romney's campaign said the president was using "false and discredited attacks" to distract from his own economic record.
"If President Obama had even half of Mitt Romney’s record on jobs, he’d be running on it. But President Obama has the worst record on jobs and the economy of any president in modern history, which is why he is running a campaign based on distractions, not solutions," Romney spokeswoman Andrea Saul said in a statement.
CNN's Electoral Map rates all three states as "toss-ups."
– CNN Political Editor Paul Steinhauser contributed to this report.
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The next picture they need to show is all the PRIVATE JETS in Utah. All those middle class and poor folks meeting with the bishop to raise money for him.
Yep, Mr. Obama. Now it's really up to us. Now you are NOT only clueless/divisive, a liar, etc., etc., etc., but you are probably one of the most vindictive presidents in the history of our country.
Wether you and you equally vindictive administration likes it or not, Arizona is still part of the union.
You were elected, partly, as a great uniter (besides all your other lies). However, you are anything but.
I really hope come November Arizonans remember how shabbily you, Janet N. , Hold-Her and others in you administration have treated their beautiful/proud state.
Mitten's call centers are for American customers–if you call visa goes to india, if you call dishnetwork goes to India... Just call find out. All lies of GOP cult... Yes , on obama12. Period.
Go get 'im, Mr. President! You've got the truth on your side. Romney and his ilk use fear and innuendo and lies.
Romney wants to employ people OTHER than Americans.
For Obama to even hint that Romney (or anyone else, for that matter) would do what Obama has spent 3 1/2 years doing, is not only immature but also the obvious sign of fear.
I mean, this is like Obama stepping up and demanding that Romney or someone else will blow the Naational Debt by trillions of dollars, as if he, himself, didn't already do that! It's also akin to Obama saying his opponent is lying, when he says he'll do something, during his campaign, because just about everything Obama promised, 3 1/2 years ago, he has failed to deliver on.
Sure, he's provided jobs (for Muslims in thrid world countries, at the expense of American workers, who have seen unemployment for the entire Obumble Adminnistration and sure he's provided cheaper gas for the OPEC countries, while allowing America's hopes of dependence upon those countries to take a backseat after he ordered inland drilling to cease, here, but he's done absolutely NOTHING for America!!
Why hasn't someone done a full analysis of what Romney did as the leader at Bain Capital. They should also look at the influence he has had after his departure. It seems like he still has a lot like the money he made during and since his time there. That would make the Bain attacks more informative.
companys that send jobs over seas are traders. I think there familys should be forced to move over seas and work like the people they abuse.
i dont know how, obama suppose to go against the repubs and their propaganda machine. they hold 65 percent of white voters, who hold 95 percent of the power in the united states, including the 1 percenters. they wheel and bawl, every time the main media give a ballance comment about obama, calling them the lame stream media. theyve got fox news, fox business news, cnbc, and 90 percent of the radio talk shows on their side, all obama has is msnbc. when the supreme court go against the people interest and vote down obama care, folks will say that obama team did not put the message out their. come on folks 65 percent of the people rejected the healthcare devision against their own interest, furthermore how the hell could the obama team fought against such over whelming propaganda force from the repubs and their powerful allies.
How many different commercials can Romney make out of the same, taken out of context sound bite of Obama saying "The private sector is doing fine." ???? The private sector IS doing fine, it's the public sector (teachers, firefighters, police, and all other state and local government employees) that still need support.
President Obama is doing a great job driving those gasoline prices down! Dropped another 3 cents at my local station yesterday. I'd like the MSM and the GOP to join me in giving him his proper credit since he is responsible for the prices (MSM and GOP said so).
Romney the clown will go down in flames in Nov ,in all the above states !!!
what will Romney say next now that he has been answered!
Battleground states should not exist in this country. Each person's vote should count the same. If you live in a red or blue state, your vote is worthless, because it will not add one iota to the total of your selected candidate. How long will we let this electoral college travesty exist?
Aaaw, it's so cute when GOPers/Teatrolls squirm under the weight of truth.
False and discredited attacks? That's the pot calling the kettle. If Obama had half the record Romney has on jobs? who would want to brag on a jobs record of firing people? Yep, that's quite a record to be proud of...