(CNN) – President Barack Obama's re-election campaign announced new television ads in three key swing states on Tuesday, each targeting Republican rival Mitt Romney.
The 30-second spots - set to air in Iowa, Virginia and Ohio - reflect the campaign's latest attack strategy of slamming Romney as an advocate for outsourcing.
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The ad’s premise pulls from a Washington Post story published Friday that claims Romney's former private equity firm, Bain Capital, owned companies that were “pioneers” in outsourcing, particularly in low-wage countries such as China and India.
Team Obama — and the president himself - hit Romney heavy and hard over the report, spending much of Friday shaping a message that Romney would side with wealthy CEOs over middle class workers as president.
Romney’s campaign dismissed the story as “fundamentally flawed,” arguing that the newspaper report failed to differentiate between domestic “outsourcing” and “offshoring.”
The report also said one of Bain’s former companies invested heavily in international call centers. But a fact-check by the American Enterprise Institute, a conservative think tank, showed that the call centers and manufacturing plants were meant to service international customers, not American customers.
While the new Obama spots are largely the same commercial, “Revealed,” each is slightly tweaked to cater to the state in which it's airing. The ads respond directly to claims Romney made in his own state-specific ad rollout last week, when he pushed commercials in Iowa, Ohio, Virginia and North Carolina.
In Tuesday’s Obama ad for Iowa, for example, the commercial takes a claim from Romney’s Iowa commercial last week that said a Romney presidency would mean “fewer worries” about the future for Iowans.
“Fewer worries?” the male narrator in the Obama spot says. He then goes on to highlight the Washington Post story. “Does Iowa really want an outsourcer-in-chief in the White House?”
As Vice President Joe Biden campaigns for Obama in Iowa on Tuesday, he’s expected to level the same charges at Romney’s job-creating credentials.
Each ad takes an almost identical storyline, with only the first few seconds differing depending on which state it airs. The Ohio ad, for example, features Romney claiming he would “stand up to China.”
“But would he?” the male narrator in the Obama ad says, before moving on to the Washington Post report.
The third ad, airing in Virginia, asks the same question over Romney’s promise to create thousands of new jobs in the state. Its release coincides with the presumptive GOP nominee’s campaign visit to Virginia on Tuesday.
Responding to the new ads, Romney's campaign said the president was using "false and discredited attacks" to distract from his own economic record.
"If President Obama had even half of Mitt Romney’s record on jobs, he’d be running on it. But President Obama has the worst record on jobs and the economy of any president in modern history, which is why he is running a campaign based on distractions, not solutions," Romney spokeswoman Andrea Saul said in a statement.
CNN's Electoral Map rates all three states as "toss-ups."
– CNN Political Editor Paul Steinhauser contributed to this report.