(CNN) - American Crossroads, which has previously advertised in battleground states and Senate races, on Friday announced a week-long national cable buy focused on the Supreme Court's ruling that President Barack Obama's health reform law includes a new tax.
The court ruled that the fee that individuals who are required to but do not obtain health insurance would pay is constitutional and a tax, prompting a new outcry from Republicans and providing the basis for Crossroads' new advertisement.
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"Uninsured Americans face a seven hundred dollar tax under Obamacare, increasing every year," the ad says. "Now it's official: Obama increased taxes on struggling families."
The ad, and other Republican's statements, point to instances of Obama saying the health reform law would not mean a tax increase.
Crossroads - one of a pair of big-spending conservative organizations founded by GOP strategist Karl Rove - said the ad is a six-figure buy and will air for approximately a week, starting Saturday.
A memo released by the group on Thursday said, "Obama and Democrats now own an issue that is popular only with a small minority of partisans and ideologues, and which is wildly unpopular with older Americans and independent voters with high propensities to vote."
The first poll taken after the Supreme Court's Thursday ruling found the public divided on the outcome. The USA Today/Gallup poll had 46% in agreement with, and 46% opposed to, the ruling.
Romney's campaign also announced a new ad on Friday. This $630,000 buy will be their first general election spot in the key battleground of Florida, and features an ad using then presidential candidate Hillary Clinton’s criticism of Obama.
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Obamacare is one hefty grab of government power; we the people lose unless this is repealed.
Did Republicans think that this was going to be free ? Do Republicans think free loaders should not have to pay a fine if they abuse the healthcare system ? It's only a tax if you don't do your part and get insurance so if you think "Country First" you will do the right thing and get insurance
Let the whining begin. Stupid republicans!
They really have to accept the verdict and get over it.
Give it up Rove. You and your billionaire buddies go away. You lost!.......and you're really beginning to sound a little desperate. Why would anyone want to listen to a group headed by the man who was George Bushes brain and who was instrumental in getting us into this mess in the first place?
There are far more free healthcare options for poor people than the middle class. I know because I used to be one of the poor people. Getting free healthcare from the state is fairly easy when you live below the poverty line.
Only a tax on those that do not comply. And I thought the conservatives were proponents of personal responsibility.
Obama never met a new tax he didn't like...... :-(
People should see the videos of Mitt Romney threatening the people in Mass to take their IRS tax returns if they didn't buy into his health care. What a dictator. Mitt will lose the debates on this one
Driving on street and highways is not a tax it a right so is healthcare.
I hope people who CAN afford to buy health insurance, but DON'T, will be taxed. Better they pay than the rest of us. All this opposition makes me wonder if those opposing are somehow involved with the insurance industry.
I love it, Obama is done. Justice Roberts in his wisdom handed Republicans the perfect argument to defeat Obama. Tax and spend and more tax Obama, broke another campaign promise and lied to the American people. LAMO
Of course Republicans would prefer the tax imposed on Americans that have insurance but must pay for those who do not have insurance. If one penalty is going to be called a tax, let's call all penalties taxes.
No mention of Chief Justice Roberts making the tax call? Roberts bailed out Obama and not a word about the ruling in the upcoming political ads...it's all Obama's fault and we'll use sound bites from Hillary in 2008 to "prove" it! Desperate, lame, ineffective...
Let's talk about the $92 billion/year tax payers contribute to Medical Research that countries around the World enjoy, even those like Switzerland, Canada, etc who all have healthcare for their citizens. Let's have that conversation first, Rethugs, before talking about Obamacare taxes.
Give me a break !
These are the same morons who said going into Iraq was a great IDEA .
If only one eighth of the money wasted on the Iraq war went to health car we would be fine.
Think of how much that money would have helped education , infrastructure and healthcare .
Mission Accomplished !
As a health care professional I hope Obama and the Dems quickly respond to these distortions. They let the extremist right take the issue the last time. Please stabnd up! If you are rich like Romney and other GOP donors supporting these ads, of course you don't worry about health care and never want reform.