Game on in Florida: Romney's first general election ads go up
June 29th, 2012
04:59 PM ET
2 years ago

Game on in Florida: Romney's first general election ads go up

(CNN) - Mitt Romney's campaign bought its first ad spots in Florida since he became the presumptive Republican nominee for president, according to a GOP ad buying source.

The campaign is spending $631,685 on ads that began airing Friday in four of the ten Florida media markets – Tampa, Orlando, Jacksonville, and Ft. Myers. They represent essential battleground territories as Romney will need to win Florida's 29 electoral votes this November.

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Featured in the spot that airs until July 3rd is the president's former opponent – Hillary Clinton. Using footage from a 2008 press conference, the Romney campaign accuses the president's team this year of dishonest tactics a charge similar to one from Clinton four years ago.

The "Hillary ad" will face steep competition on Florida air waves. The Obama campaign is spending $1,347,066 from June 21st – July 2nd in the same media markets as the Romney ad, as well as in Miami, West Palm Beach, and Gainesville, according to the GOP ad buying source. This brings the president's reelection ad buys in Florida to $12,208,554 since April.

Until now, the Romney campaign had only bought ads in Colorado, Iowa, North Carolina, New Hampshire, Nevada, Ohio, and Virginia since Rick Santorum suspended his campaign for president in April. The expansion into Florida comes after the campaign raised over $4.6 million dollars since Thursday's Supreme Court decision upholding the majority of the president's health care law.

Both Obama and Romney have won Florida during their campaigns for president. In the 2008 general election, the president beat Senator John McCain in the sunshine state, winning 51% of the vote. Romney picked up essential momentum this year in January, earning 46% of the GOP Florida vote after Newt Gingrich won the South Carolina primary.

– Check out the CNN Electoral Map and Calculator and game out your own strategy for November.

Also see:

Obama campaign to opponents: Move past health care fight

Fund-raising flurry after Supreme Court ruling

Romney reacts to health care ruling, renews repeal pledge

Obama: Supreme Court decision is a 'victory'


Filed under: Ads • Mitt Romney
soundoff (41 Responses)
  1. mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm

    Hmm... hard to decide who to support

    June 29, 2012 09:07 pm at 9:07 pm |
  2. Gurgyl

    Healthcare is not a tax...ok, healthcare is a need, ok. I am glad you have this healthcare. Senators have, congress people have, why don't you have?????ask GOP cult idiots. You get answer. Yes, on obama12.
    PS: my 13 people for obama12.

    June 29, 2012 09:24 pm at 9:24 pm |
  3. NATHAN WIMBERLY

    Mitt(I have nothing)McCain is in over his head in June. He's a gaffe machine.

    June 29, 2012 10:18 pm at 10:18 pm |
  4. Faday

    And fortunately he is well on his way to a win.

    June 30, 2012 12:51 am at 12:51 am |
  5. enuff

    1. Congress persons are getting the best health coverage possible with the money that came from my taxes already. Why can't I have the same since I paid for it? 2. How is it that Romney can release his totals on hourly donations, but he can't release his tax returns? 3. If Romney can use quotes from an old ad with Hillary Clinton, how long do you think it will take Obama's team to use Santorum against Romney?

    June 30, 2012 01:39 am at 1:39 am |
  6. Truthinator

    During the obama campaign, he claimed it wasn't a tax. Now it is ruled legal because it is a tax. Obama for the middle class huh? I just see higher taxes for the middle class for 4 more years if he is elected. All of the incidents at the white house lately should have convinced people that Obama is not the president that we want. First there's a leak, then the Clinton contradiction, then the interrupting reporter, and now obamacare? He will be forever known as the unjust president. What he has started to do right before the elections to win votes, Romney will do in his first month of presidency just to help Americans. Romney 2012!

    June 30, 2012 01:54 am at 1:54 am |
  7. ourjungle

    The Biden Prophecy:
    Failed Euro Nations + Expired Bush Tax Cuts + Trillion Dollar Obamacare Tax Burden = United States slips into Economic Depression in year 2013.
    Divorce rates go through the roof during a Nation's time of Economic Depresssion,and marriage rates crash ( I don't know why I mentioned this). We can fix two out of three of these problems this coming November.

    June 30, 2012 02:57 am at 2:57 am |
  8. Romney Fiip Flop

    Romney is worst politician he lied about everything..He was for mandate and tax health care now he brain dead issue.

    June 30, 2012 08:32 am at 8:32 am |
  9. Harkers

    The economy of stupid keeps doubling down. Even though obamacare is exposed to be a tax and Bush tax cuts are about to expire next year Obama will not stop his spending theology. If he is re-elected bad economical days "post hope and change" will result in another recession that will eventually become THE GREAT OBAMA DEPRESSION

    June 30, 2012 09:09 am at 9:09 am |
  10. frag

    Poor Mitt, nobody likes you, even the people who claim they are going to vote for you don't like you. They never say anything positive about you, because there is nothing positive to say...........now there's an inspirational leader for you!.............oops. Funny thing is, if Mitt had changed parties, become a Democrat, and had run on his original beliefs and program, like health care, he probably could have given Obama a run for his money at the Democratic convention. Too late!

    June 30, 2012 09:47 am at 9:47 am |
  11. Obama Mama

    @Mikle- Obama said it was not a tax. It was Roberts that said it was. We spend 49 billion a year on the uninsured. Fox news is touting we do not have enough doctors and nurses to cover and treat these people.(So because we do not have enough staff we should let these people not have medical care) this logic is flawed. We must educate and have more doctors and nurses, job growth. The Bush administration had the house senat and presidency for 6 years and chose to do nothing but make the pharma bill and pill buddies rich. They did nothing for the working class or working poor. Romney is not the man. He is too unpredictable in a time we need to come togethter and fight for the people who really make America, the working class.

    June 30, 2012 10:26 am at 10:26 am |
  12. 2020

    we issue a challenge to Romney and superpac.

    " Romney Masscare has "penalty clause" in individual mandate" YES or No.

    No need to spin. Let the citizens draw their own conclusion.

    June 30, 2012 12:03 pm at 12:03 pm |
  13. judasknows

    Romney is not doing as well as he would.like in the RED STATES

    June 30, 2012 12:54 pm at 12:54 pm |
  14. judasknows

    Romney accusing someone else of false ads...lol,Mittens is the no.1 producer of misleading and false advertising..how else would he have won the nomination,to bad it wont work in the general election

    June 30, 2012 01:00 pm at 1:00 pm |
  15. Anonymous

    Romney will not win Florida. The people of Florida KNOW exactly what and who the Republicans stand for.
    Their RICH buddies is all the Repubs care about. Bye bye republicans

    June 30, 2012 02:39 pm at 2:39 pm |
  16. MaryM

    Romney wont win Florida. As Mitt would say, I bet you $10,000.00

    June 30, 2012 02:42 pm at 2:42 pm |
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