Game on in Florida: Romney's first general election ads go up
June 29th, 2012
04:59 PM ET
6 years ago

Game on in Florida: Romney's first general election ads go up

(CNN) – Mitt Romney's campaign bought its first ad spots in Florida since he became the presumptive Republican nominee for president, according to a GOP ad buying source.

The campaign is spending $631,685 on ads that began airing Friday in four of the ten Florida media markets – Tampa, Orlando, Jacksonville, and Ft. Myers. They represent essential battleground territories as Romney will need to win Florida's 29 electoral votes this November.

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Featured in the spot that airs until July 3rd is the president's former opponent – Hillary Clinton. Using footage from a 2008 press conference, the Romney campaign accuses the president's team this year of dishonest tactics a charge similar to one from Clinton four years ago.

The "Hillary ad" will face steep competition on Florida air waves. The Obama campaign is spending $1,347,066 from June 21st – July 2nd in the same media markets as the Romney ad, as well as in Miami, West Palm Beach, and Gainesville, according to the GOP ad buying source. This brings the president's reelection ad buys in Florida to $12,208,554 since April.

Until now, the Romney campaign had only bought ads in Colorado, Iowa, North Carolina, New Hampshire, Nevada, Ohio, and Virginia since Rick Santorum suspended his campaign for president in April. The expansion into Florida comes after the campaign raised over $4.6 million dollars since Thursday's Supreme Court decision upholding the majority of the president's health care law.

Both Obama and Romney have won Florida during their campaigns for president. In the 2008 general election, the president beat Senator John McCain in the sunshine state, winning 51% of the vote. Romney picked up essential momentum this year in January, earning 46% of the GOP Florida vote after Newt Gingrich won the South Carolina primary.

- Check out the CNN Electoral Map and Calculator and game out your own strategy for November.

Also see:

Obama campaign to opponents: Move past health care fight

Fund-raising flurry after Supreme Court ruling

Romney reacts to health care ruling, renews repeal pledge

Obama: Supreme Court decision is a 'victory'

Filed under: Ads • Mitt Romney
soundoff (41 Responses)
  1. carlos

    more like an imbecile.....

    June 29, 2012 05:06 pm at 5:06 pm |
  2. Wire Palladin, S. F.

    God help us. Keep this idiot out of the white house.

    June 29, 2012 05:15 pm at 5:15 pm |
  3. Wire Palladin, S. F.

    Mittens spent over $15 million in negative ads to win Florida's 30 delegates.

    June 29, 2012 05:20 pm at 5:20 pm |
  4. mikle

    Obama lie. No tax, no tax, no tax. Now it's tax,tax,tax, I was for Obama, but not anymore.6 people in my family for Romney.

    June 29, 2012 05:23 pm at 5:23 pm |
  5. Myviewis

    I remember Hillary Clinton saying that Obama would be a president getting on-the-job training.

    June 29, 2012 05:24 pm at 5:24 pm |
  6. Investment Advisor

    I hope that the Washington Post will continue to fact check Obamas ads like they did his most recent ones decrying Romney as a corporate raider, shipping jobs to China and Mexico, outsorcing state jobs to Mexico etc... All these are Obama talking points and as the fact check shows they are really over-reaching what is the actual truth. These ads were given a "4 Pinocchio" rating which I believe was the lowest rating for stating facts. Of course the Pro-Obama supporters will blindly dismiss this as the truth is just an inconvenience that gets in the way. Had it been the Washington Times, they would say it was just more bias from a right leaning publication. But this was from the Post....go figure!

    June 29, 2012 05:33 pm at 5:33 pm |
  7. judy

    get milk toast off the air. Money would be better spent to help middle class. Obama 2012

    June 29, 2012 05:43 pm at 5:43 pm |
  8. Myviewis

    I wonder if Romney ads will have footage from when Hillary Clinton said that Obama "would need a manual to understand the complexities of foreign diplomacy". Hillary Clinton was right on target. Smart Lady.

    June 29, 2012 05:43 pm at 5:43 pm |
  9. Four and The Door

    I am glad the Republicans got together and picked a winner. Our federal government has gotten so far off track from it's primary job of running the country and managing our tax dollars. But that's not just my opinion. It's a proven fact. It is not being managed. The debt is $16 trillion and there is no plan in place to deal with it, just plans to dig the hole deeper and to divert more and more of our hard earned tax dollars just to pay interest. That's obscene and we have a moral obligation not to just pass these problems forward. We need to make our government affordable, to get it in support of economic growth and to just manage what is being done. Mitt Romney is the guy to do this. The only one in this race capable of it.
    And fortunately he is well on his way to a win.

    June 29, 2012 05:44 pm at 5:44 pm |
  10. T'sah from Virginia

    ►Four and The Door
    I am glad the Republicans got together and picked a winner.◄
    Yep, and as he approaches the General his chances grow THINNER!!!

    Obama 2012 – The Only Trusted Way Forward!!

    June 29, 2012 05:48 pm at 5:48 pm |
  11. T'sah from Virginia

    I remember Hillary Clinton saying that Obama would be a president getting on-the-job training.◄
    Hmm, you do need SOME training and Obama was a fast-learning – Not too many promises remaining!!!

    Obama 2012 – The Only Trusted Way Forward!!

    June 29, 2012 05:54 pm at 5:54 pm |
  12. Ant

    They forget to say Mitt was out spending Newt in the primary. Win is win I know that,but tell the whole truth

    June 29, 2012 06:24 pm at 6:24 pm |
  13. kayla

    latinos for obama

    June 29, 2012 06:26 pm at 6:26 pm |
  14. Angel

    Romney is the father of Romneycare. It belongs to him and now he is trying to disown his own child.

    June 29, 2012 06:29 pm at 6:29 pm |
  15. Walt

    Alexithymic Mitt blew $15 million dollars in FL and got only 30 delegates? Can you say (or sing it): WHERE IS THE LOVE? No love, no votes.

    June 29, 2012 06:36 pm at 6:36 pm |
  16. corey

    Romney has no job plan but cutting taxes for the rich. Yet some of you fools back him.

    June 29, 2012 06:48 pm at 6:48 pm |
  17. Indy

    Romneycare/Obamacare Tomato/Tomato

    Romney has no choice but to call for the repaeal of Romneycare if he calls for Obamacare to be repealed.The Bush Government got so far off the tracks with unfunded wars and prescription plans and added to the deficit while he tanked the economy and after Obama stopped the bleeding there is much more to go, when Obama gets reelected he will have a measly four years to keep the country moving forward, and then next President after Obama will still be paying the Bush bills for another 8 years.

    June 29, 2012 07:24 pm at 7:24 pm |
  18. Tony

    Four and the Door,
    Romney's plan to deal with the debt is to cut taxes by 20% across the board, increase military spending, and hope that revenue appears magically to reduce the debt. It is like asking people to take 20% pay cuts, buy more guns, and hope that they can reduce their credit card bills. With this kind of plan, Romney cannot even win a Fox News poll. Do you know that Romney trails Obama by 5 points in the latest Fox News poll?

    June 29, 2012 07:30 pm at 7:30 pm |
  19. jane

    I could never listen to a political party/person who elected Bush "TWICE"!!!!

    June 29, 2012 07:34 pm at 7:34 pm |
  20. Jhonny Boy

    This guy I a liar and a flip flopper

    June 29, 2012 07:45 pm at 7:45 pm |
  21. SMJ

    Native Floridian and registered Republican here. Mitt Romney will never get my vote. Proud to cast my vote for President Obama.

    June 29, 2012 08:04 pm at 8:04 pm |
  22. Mitt4prez 2012

    I think the decision was a secret plot that John Roberts used to get Mitt elected...and himself in the history books as a "non-partisan" justice. Well played....well played, my good man. You took one for the team. We'll all thank you when we repeal it.

    June 29, 2012 08:19 pm at 8:19 pm |
  23. Susie Sunshine

    Don't let apathy put Romulan & his carpet-bagging money minions in charge. VOTE and tell everyone to VOTE! Anyone need a ride to the polls ?...

    June 29, 2012 08:30 pm at 8:30 pm |
  24. Core republican Values

    The republicans shower us with lies and hate, while Obama showers us with honesty and integrity.

    June 29, 2012 08:51 pm at 8:51 pm |
  25. Winning

    "The debt is $16 trillion and there is no plan in place to deal with it,"

    100% attributable to your buddies on the right. There could have been a $4 trillion deficit reduction deal, but your people wouldn't compromise. So stop crying like an angry little girl, you got the government you voted for in 2010 you ridiculous tool.

    June 29, 2012 09:04 pm at 9:04 pm |
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