(CNN) – An adviser for Mitt Romney took a shot Friday at the president's re-election campaign, Obama For America (OFA), over a t-shirt it's selling online about the Supreme Court's decision to uphold the federal health care law.
The shirt, in big letters, reads: "Health reform still a BFD."
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Obama's Twitter account advertised the shirt in a tweet that has been re-tweeted more than 800 times since it first went out Thursday night.
The three-letter term has nearly reached household status ever since Vice President Joe Biden was caught on mic telling the president in 2010 that the health care legislation was a "big f***ing deal."
Biden, in a fit of nostalgia, poked fun at the two-year-old moment Thursday afternoon and posted on Twitter: "Today's decision is a really big – important – deal."
Now, in an effort to fund-raise off of the Supreme Court's decision Thursday, the Obama campaign is also bringing back the "BFD" with the t-shirt, which sells for $30.
However, Romney adviser Eric Fehrnstrom wasted no time in calling out his rival campaign for what he described as un-presidential behavior.
"Still not presidential. Kids, earmuffs," he wrote.
A Democratic leader faced similar criticism Thursday after posting an off-color tweet immediately after the health care decision was announced.
"It's constitutional. Bitches," wrote Patrick Gaspard, executive director of Democratic National Committee.
While he followed it up with semi-apology, saying he let his excitement get the best of him, Gaspard's tweet nonetheless went viral and sparked criticism over his spiking-the-ball approach.