(CNN) – An adviser for Mitt Romney took a shot Friday at the president's re-election campaign, Obama For America (OFA), over a t-shirt it's selling online about the Supreme Court's decision to uphold the federal health care law.
The shirt, in big letters, reads: "Health reform still a BFD."
– Follow the Ticker on Twitter: @PoliticalTicker
– Check out the CNN Electoral Map and Calculator and game out your own strategy for November.
Obama's Twitter account advertised the shirt in a tweet that has been re-tweeted more than 800 times since it first went out Thursday night.
The three-letter term has nearly reached household status ever since Vice President Joe Biden was caught on mic telling the president in 2010 that the health care legislation was a "big f***ing deal."
Biden, in a fit of nostalgia, poked fun at the two-year-old moment Thursday afternoon and posted on Twitter: "Today's decision is a really big – important – deal."
Now, in an effort to fund-raise off of the Supreme Court's decision Thursday, the Obama campaign is also bringing back the "BFD" with the t-shirt, which sells for $30.
However, Romney adviser Eric Fehrnstrom wasted no time in calling out his rival campaign for what he described as un-presidential behavior.
"Still not presidential. Kids, earmuffs," he wrote.
A Democratic leader faced similar criticism Thursday after posting an off-color tweet immediately after the health care decision was announced.
"It's constitutional. Bitches," wrote Patrick Gaspard, executive director of Democratic National Committee.
While he followed it up with semi-apology, saying he let his excitement get the best of him, Gaspard's tweet nonetheless went viral and sparked criticism over his spiking-the-ball approach.
Obama campaign to opponents: Move past health care fight
Fund-raising flurry after Supreme Court ruling
Romney reacts to health care ruling, renews repeal pledge
Obama: Supreme Court decision is a 'victory'
It is interesting to see the loonies not get upset about a "penalty" for the deadbeats who should buy health insurance but don't while the taxpayer has to pay their bills, and now a "tax" – Oh My God. They are one and the same. Get over it and read the details instead of moron Raomney and Fox!
when you give monies to the irs it is a tax why ??? because the irs can only collect taxes they aquirre penalties
Truth in advertising requires that the "BFD" be changed to "BFT" to reflect the fact that the "Deal" is actually a Big Fat Tax!
But it is. It so is.
Joe Biden's also a foul word speaker. Obama's the first. I never heard Romney say foul words. Kids, is it snowing outside?
John Roberts didn't want to be known throughout history as a hatchet man for the G.O.P, Good for him! Standing on the right side of history takes balls.
Soooo...let us all take a deep breath. Look at this law in this manner. Say you have a friends that has fallen on hard times so you take out to dinner and pick up the tab. Later, these friends land good jobs and are spending money right and left on bigger tv's, newer cars, top of the line skateboards for their kids, etc. Yet whenever you all go out to dinner they still expect you to pick up the tab. Well that is what this law addresses. Why should we pay for healthcare for people that can afford healthcare but decide they just don't want to spend THEIR money on insurance? This "tax" is levied on them, NOT on responsible people that decide they can cover themselves. Hospitals will get their money for uninsured patients so they raise the price of care and in turn the insurance companies up their premiums. If you have insurance take a look at how much the insurance company has raised your premiums. That, my friends, is the tab you pick up whenever someone who could afford healthcare insurance but won't get it cost you. How long would you pay for dinner if you knew your dinner guest could afford to pay their own tab?
Sorry...one more idea. Since the Repubs and the Tea Party don't want government involved in their lives, take them off the Social Security and Medicaid/Medicare list. Another thing...why don't they want the government to come between them and their doctor UNLESS you happen to be a woman and want an abortion? Seems they have no problem with THEIR idea of government coming between that woman and her doctor. Are they all taking medication that impairs their thought processes too (just like Justice Roberts seizure meds caused him to side with Obamacare)? Seems it didn't impair his decision to let big business, domestic and foreign, to funnel buckets of money into our election process. Weird huh?