(CNN) – An adviser for Mitt Romney took a shot Friday at the president's re-election campaign, Obama For America (OFA), over a t-shirt it's selling online about the Supreme Court's decision to uphold the federal health care law.
The shirt, in big letters, reads: "Health reform still a BFD."
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Obama's Twitter account advertised the shirt in a tweet that has been re-tweeted more than 800 times since it first went out Thursday night.
The three-letter term has nearly reached household status ever since Vice President Joe Biden was caught on mic telling the president in 2010 that the health care legislation was a "big f***ing deal."
Biden, in a fit of nostalgia, poked fun at the two-year-old moment Thursday afternoon and posted on Twitter: "Today's decision is a really big – important – deal."
Now, in an effort to fund-raise off of the Supreme Court's decision Thursday, the Obama campaign is also bringing back the "BFD" with the t-shirt, which sells for $30.
However, Romney adviser Eric Fehrnstrom wasted no time in calling out his rival campaign for what he described as un-presidential behavior.
"Still not presidential. Kids, earmuffs," he wrote.
A Democratic leader faced similar criticism Thursday after posting an off-color tweet immediately after the health care decision was announced.
"It's constitutional. Bitches," wrote Patrick Gaspard, executive director of Democratic National Committee.
While he followed it up with semi-apology, saying he let his excitement get the best of him, Gaspard's tweet nonetheless went viral and sparked criticism over his spiking-the-ball approach.
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Hey Romney campaign! Desperate, much?
Whining about a shirt doesn't strike me as particularly Presidential.
Health Care Reform is a BFD. This is why Americans will vote for Mitt Romney in November. The Democrats thought they had snuck one in the back way but we do not have to settle for this back-room-deal flawed excuse for reform. We do demand improved quality of care and improved costs. ObamaCare does not deliver. We can do better. Romney 2012.
No, Romneycare is an acceptable TAX because it is from a Republican.
Oh shut up you self rightious, holier-than-thou, we're more patriotic and more more than all of you liberals, Republicans. Get with it. As Bob Dylan once said. You better start swimmin or you'll sink like a stone. You're all sinking.
Thanks for pointing out, GOP. I'm ordering one right now.
Got this morning,went to work at a major health insurance company, still have a job. The uninsured in this country will be able to get insurance. Good day for America.
Get over yourselves GOP! So stuck-up and claim to be so high and mighty. How about acting "human" for a change!!
Get off it! All your holier than thou garbage! Bush Lied 10 of thousand died!
So what if people gloat? BFD....tis life....
A new low for the Obama campaign ... not suprising though
This petulent tirade by the GOP makes them look like such ninnies. The TRUTH is: the individual mandate has been part of the GOP reaction to healthcare reform since the Clinton era, so they should just give up with their faux anger on that point. It was their idea, it was in Mr. Romney's Mass. Health Care law, and celebrated by them there.Yesterday, the U.S. took a step forward to joining ALL of the other first-world nations in heading towards universal coverage for its citizens. No matter what the GOP says, that's a good thing. The GOP would be far, far, smarter to acknowledge Mr. Romney's success in Mass. (97% coverage) than to pursue this stupid "we're going to take away YOUR health care if you elect us in November". Really, that's a winning strategy?
Thier position today is convoluted and dangerous. The GOP is forcing Mr. Romney to deny his one success as Gov. of Mass.; they are flooding the airwaves with lies decribing the ACA as the biggest tax increase ever. On who? Idiots who elect to NOT buy insurance if they can afford it? Good deal, we ought not have to pay for stupidity. The most CONSERVATIVE Supreme Court in a generation declared the ACA fit to stand. The GOP looks simply idiotic prattling on against it.
Either the GOP has so entirely lost touch with reality, or they really do hate American. Either way, based upon their behavior in the last 24 hours, they are one sorry bunch of losers.
Only $30.00? I'll take two!
Only the GOP would have a problem with the words "Big, Friendly Deal". Jeez, Republicans. Get your mind out of the gutter
With all the problems facing our country today, these petty arguments are totally irrelevant. I'm concerned about providing affordable higher education to our young people to prepare them for the future and to be productive members of our society. I'm concerned about the continuing decline of our environment and loss of wildlife habitat. We are destroying our oceans and we cannot survive without them. I'm concerned about terrorism and greatful that in recent years our efforts to deter them have been effective. We must continue to pursue them. I'm concerned about the polarization of our political process and the obscene amount of money that is poisoning our political process. Oh, I'm sorry, what's this nonsense about a Tee shirt ? Really?
I love this shirt. I'm going to order 4 shirts for each of my family members right now.
Only the GOP would have a problem with the words "Big, Friendly Deal." Jeez, Republicans. Get your mind out of the gutter.
LOL!!! They're just upset that THEY didn't get to print the t-shirt for the opposite reason! LOL!!!
they should try selling these shirts up hear in Canada – 97% of Canadians like and agree with the BFD statement
the 3 % who don't not agree have less than grade 4 education
Let me understand this – the GOP was for personal responsibility before they were against it. They say, let's go back to when health insurance companies made the decisions about your healthcare and whether or not you could get a policy and/or keep it. This is a good bill – not a perfect bill, but this does a lot for a lot of people. Once Americans feel the full impact of this bill in their lives, it too will have an approval rating of 85% just like Romney care in Mass., the bill that the Affordable Care Act was patterened after. Good for President Obama for once again haveing the guts to take political risk to do the right thing – just like when he sought out and killed Bin Laden. This is a man of moral courage and integrity.
Etch-A-Sketch Mitt RobMe was gloating the night before that ACA aka OBAMACARE would be repealed...but now that it has been deemed constitutional; little mitt is NOW short of words!!!!
Etch-A-Sketch Mitt RobMe NO LONGER supports INDIVIDUAL MANDATES...that was his ONLY accomplishment as gov of MA, but a lagging 47th in the US for job creation!!!!
Etch-A-Sketch Mitt RobMe is NOW taking credit for pre-existing condition, having kids stay in their parents healthcare; and just about everything on OBAMACARE which was ROMNEYCARE...Hypocrisy much!!!
Wonder who's going to sell more T-Shirts?
In debates talking about health care reform BFD for Romney , wait and see
I can understand their concern over the content of the shirt, but the GOP needs to have something else ready to go before they repeal the president's health insurance law. Frankly, I haven't heard anything about the replace part of their slogan. Where is that part?
Fehrnstrom is so envious he can't stand it!