(CNN) – An adviser for Mitt Romney took a shot Friday at the president's re-election campaign, Obama For America (OFA), over a t-shirt it's selling online about the Supreme Court's decision to uphold the federal health care law.
The shirt, in big letters, reads: "Health reform still a BFD."
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Obama's Twitter account advertised the shirt in a tweet that has been re-tweeted more than 800 times since it first went out Thursday night.
The three-letter term has nearly reached household status ever since Vice President Joe Biden was caught on mic telling the president in 2010 that the health care legislation was a "big f***ing deal."
Biden, in a fit of nostalgia, poked fun at the two-year-old moment Thursday afternoon and posted on Twitter: "Today's decision is a really big – important – deal."
Now, in an effort to fund-raise off of the Supreme Court's decision Thursday, the Obama campaign is also bringing back the "BFD" with the t-shirt, which sells for $30.
However, Romney adviser Eric Fehrnstrom wasted no time in calling out his rival campaign for what he described as un-presidential behavior.
"Still not presidential. Kids, earmuffs," he wrote.
A Democratic leader faced similar criticism Thursday after posting an off-color tweet immediately after the health care decision was announced.
"It's constitutional. Bitches," wrote Patrick Gaspard, executive director of Democratic National Committee.
While he followed it up with semi-apology, saying he let his excitement get the best of him, Gaspard's tweet nonetheless went viral and sparked criticism over his spiking-the-ball approach.
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@S.B. Stein E.B. NJ: "I can understand their concern over the content of the shirt, but the GOP needs to have something else ready to go before they repeal the president's health insurance law. Frankly, I haven't heard anything about the replace part of their slogan. Where is that part?"
Mittens yesterday said he would replace Obamacare with ... everything Obamacare provides, such as states creating insurance exchanges; no pre-existing condition exclusions; the ability to keep your current doctor; etc., etc.
The Repubs are hoping people are ignorant and scared going into the voting booth this November. It's all they've got, because Lord knows they don't have a record of accomplishment to run on.
Obama/Biden 2012 = The only sane choice.
Rodney's team has a comment on everything Obama does, how about you shed some light on your policy plans.......err for this week since you flip flop constantly. I have no problem with people changing their mind and growing but jeez this guy goes where ever the wind blows or what ever the poles say.
Criticized for "spiking the ball comment"? The GOP said no spiking, not the Dems. Research much?
LOL. Republicans would have been celebrating the streets if this was unconstitutional.
The part I don't understand is why this new ACA bill with a tax instead of forced commerce is not required to go back to congress for approval. A tax was never approved in congress. The bill is changed. It needs to go back.
Can't wait for the Republicans to come down on Sarah Palin for using "WTF." I mean, they are fair and balanced, right?
Ordering 2 right now!
I want one too..
Obama 2012 (a BFD)
It's breathtaking to see just how much Obama and Biden have diminshed the Office of the President with their crass and obscene behavior. Bubba started it and Obaam is seeing that it gets finished. At least Romney will take dramatic steps to clea out this WH cesspool, but this will be a huge task!
BFD! lol. the only bad thing about this shirt is the price. i can make you the same shirt for 1/3 of that. been doing it for 29 years.
HEY CNN, where do I get mine?
When you buy gas at the pump, you pay a tax that is used to maintain the highways you drive your car on. You don't have to own a car, but if you do, it's expected and accepted that you'll do your part for the highways that you're using.
With Obamacare, if you choose to not purchase health insurance, you are required to pay a tax, with the understanding that when (not "if," because everyone seeks medical care at some point in their life) you seek medical care, you will be treated and not left to die.
This should be abundantly clear to all the rightie-tighties out there. After all, it was your party (and the Heritage Foundation) who originally proposed the idea of an individual mandate back in 1993.
I'll get one for my husband to check the oil in his car.
Politics have sunk to a level that makes me embarrassed for the candidates. Where did the honor of our leadership go? I'm an independent voter, and this type of "rubbing it in" makes me sympathize with those on the right. I've pretty much decided that while I voted for Obama last time, his lack of dignity in victory makes me feel like I made a big mistake. We need to unite the country, not divide us. He campaigned on that.
Holding all the children of undocumented hostage if they don't vote him back into office is another sore spot. Why not make that executive order last for the rest of their lives? I guess this is what is meant when people say President Obama plays Chicago style politics.
Democrats...if you want my vote, stop being so pretentious and try to be a little more inclusive of those of us who might not agree with EVERYTHING Obama has done. Things like these have now pushed me to seriously consider Mitt Romney as my choice for President.
@Guest: "That is so low class."
And I bet you thought it was cute when Palin went on Fox and winked and smiled while saying President Obama's slogan of "Winning the Future" was "WTF" ....
I'll take a dozen. If the repubs don't like it, it must be good.
roflmao! i freakin love it!!!!
I prefer my T-shirt.... it says "Bye Bye Obummer". The American people will show the Democrats on November 6th just what a BFD they think it is. The 2010 election will seem like the good old days.
Great Shirt. Will order 5 for the family.
makes Carter look better every day
Get Willard the tax man some cheese to go with his whine
Four and The Door....means: Four more years and you are out of The Door, hehehehehe
So what, it is a BFD.
C'mon Mr. Rmoney, it was a great plan when YOU instituted it in MA.
Now it suddenly sucks?
What will YOU replace it with and when Mr. Rmoney?
woooooooo. looks like a huge win for the president and the american people. would love to get a few of those shirts too. obama 2012.
Joe Biden: Relating to all Americans, not just the out of touch and elite. Mitt Romney could use the lesson.
They've been selling that shirt for a while now, long before the decision yesterday. Way to totally not pay attention, GOP. And also, grow up. There's no difference between BFD and WTF.