Obama's $25 million July ad buy
July 3rd, 2012
05:05 PM ET
2 years ago

Obama's $25 million July ad buy

(CNN) – The summer will provide no reprieve from campaign ads. About $25 million from the Obama campaign will air throughout the battleground states in July, according to a Republican ad buying source.

The Romney campaign has not bought air time for the entire month yet but is already spending over $7.5 million through July 10.

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The numbers are in addition to the $6.5 million the Obama team bought during the Olympics to air at the end of the month and beginning of August.

The first of the 30-second Obama ads in this buy accuses Romney of outsourcing jobs while at Bain Capital, a charge Romney's campaign dismisses. These ads account for over $20 million of the president's July buy. Another $3.8 million will be spent on 60-second ads yet to be released by his reelection team.

Romney brought back an old rival of Obama's in his ads this past week – Hillary Clinton. Using her words while campaigning against the then-senator in 2008, he accuses the president's team of airing misleading ads. In its largest weekly buy since becoming the presumptive nominee, his team bought about $5 million in ads beginning Wednesday to run through July 10. The Romney campaign refuses to release the ads that will be airing during this time.

It's unprecedented to spend this much money before the official convention that starts the fall campaign. The president's reelection team spent over $32 million in June as well. While Romney hasn't matched Obama in numbers, he spent more time campaigning in many of the swing states during his primary fight earlier this year. The presumptive Republican nominee spent about $14 million on ads in June.

Both campaigns are airing ads in Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, and Virginia. Team Obama is up in Pennsylvania as well. Here's the current breakdown.


Filed under: 2012 • Ads • President Obama
soundoff (29 Responses)
  1. Sharon

    For some reason or another some people are forgetting the Job Act that was denied by the Republicans or any other jobs bill he sent to Congress. The question some of you should be asking. What have the Republicans done for you lately? And not during the election year. Just remember the housing market was going amuck, rising healthcare cost, paying for 2wars, market crashed, and jobs outsourced. All this before Pres. Obama took office. Where was the Republicans then? And now they have nerve to scream foul. Smh!!!!

    July 4, 2012 01:41 am at 1:41 am |
  2. Sirned

    The Romney ads are so full of misinformation and spin it's hard not to laugh sometimes. I still don't know what Romney is FOR. Other than saying Obama is bad the only thing Romney says is he loves freedom..Just repeating Freedom over and over again and hating Obama seems like Mitts desperate with no real solutions to this countries problems...Or he thinks only the big fat rich guys with cigars in quiet boardrooms should be privy to his ideas and solutions. Romney wants to say nothing, not release his tax records and say freedom while his super Pacs get him elected through clever ads....

    July 4, 2012 02:01 am at 2:01 am |
  3. Thomas

    The amount of money being spent is corrupt , both parties should be ashamed !

    This is promotion of attraction , not attracting at all for those still struggling to stay ahead in there bills.

    July 4, 2012 02:04 am at 2:04 am |
  4. Thomas

    @Myviewis
    Notice how Obama keeps using Bain to incite anger towards Romney. Obama really is unaware that jobs and the economy is what people face everyday not Bain. People know that companies oursource, ship jobs overseas, mainly because of the Unions and high taxes, people are not dumb and people also know that Apple, HP, Sony, Google, AT&T, Dell, etc.. have all shipped jobs overseas, this has been going on for many, many years. People just want to know how Obama plans on creating jobs and fixing the economy but Obama is very good at escaping, dodging the question and not being transparent. His actions are that of a person who doesn't know what to do.

    Are you saying Obama is a Flip Floper like Romney . Are you dyslexic ? Romney is very good at escaping, dodging the questions and not being transparent. His actions are that of a person who doesn't know what to do.

    I would suggest you do a little more do dilagance into who is transparent and forthright

    July 4, 2012 02:24 am at 2:24 am |
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