Obama's $25 million July ad buy
July 3rd, 2012
05:05 PM ET
2 years ago

Obama's $25 million July ad buy

(CNN) – The summer will provide no reprieve from campaign ads. About $25 million from the Obama campaign will air throughout the battleground states in July, according to a Republican ad buying source.

The Romney campaign has not bought air time for the entire month yet but is already spending over $7.5 million through July 10.

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The numbers are in addition to the $6.5 million the Obama team bought during the Olympics to air at the end of the month and beginning of August.

The first of the 30-second Obama ads in this buy accuses Romney of outsourcing jobs while at Bain Capital, a charge Romney's campaign dismisses. These ads account for over $20 million of the president's July buy. Another $3.8 million will be spent on 60-second ads yet to be released by his reelection team.

Romney brought back an old rival of Obama's in his ads this past week – Hillary Clinton. Using her words while campaigning against the then-senator in 2008, he accuses the president's team of airing misleading ads. In its largest weekly buy since becoming the presumptive nominee, his team bought about $5 million in ads beginning Wednesday to run through July 10. The Romney campaign refuses to release the ads that will be airing during this time.

It's unprecedented to spend this much money before the official convention that starts the fall campaign. The president's reelection team spent over $32 million in June as well. While Romney hasn't matched Obama in numbers, he spent more time campaigning in many of the swing states during his primary fight earlier this year. The presumptive Republican nominee spent about $14 million on ads in June.

Both campaigns are airing ads in Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio, and Virginia. Team Obama is up in Pennsylvania as well. Here's the current breakdown.


Filed under: 2012 • Ads • President Obama
soundoff (29 Responses)
  1. NVa Native

    Here in Va the Repub's ads are everywhere with typical half truths and outright out-of-the-butt nonsense. And now we'll see more of Allen – the guy who almost ruined Va's credit rating with his “cut taxes and cut revenue” scams. Sound familiar?

    July 3, 2012 05:13 pm at 5:13 pm |
  2. Myviewis

    Notice how Obama keeps using Bain to incite anger towards Romney. Obama really is unaware that jobs and the economy is what people face everyday not Bain. People know that companies oursource, ship jobs overseas, mainly because of the Unions and high taxes, people are not dumb and people also know that Apple, HP, Sony, Google, AT&T, Dell, etc.. have all shipped jobs overseas, this has been going on for many, many years. People just want to know how Obama plans on creating jobs and fixing the economy but Obama is very good at escaping, dodging the question and not being transparent. His actions are that of a person who doesn't know what to do.

    July 3, 2012 05:37 pm at 5:37 pm |
  3. Jon

    Isn't it amazing that Obama would spend $35 million on an ad that even fact check says is misleading at best.

    July 3, 2012 05:52 pm at 5:52 pm |
  4. Sniffit

    "People know that companies oursource, ship jobs overseas, mainly because of the Unions and high taxes,"

    NO, that's not why they do it. They do it because some dude in China or another similar country will take pennies on the dollar compared to an American worker and will work slave hours on top of it. Their standard of living is so poor and their countries so impoverished in terms of the opoprtunities available to the vast majority of the public that there's really no way whatsoever for American labor to compete with them. This is why the GOP/Teatrolls want to do things like kill envirnomental regulations and the minimum wage. They've made no secret of it for anyone paying attention and have essentially told America: "if you want your jobs back, you're going to have to accept becoming a third-world labor supply....otherwise, we're using China and the rest." THAT is the message that big business has been sending to Americans for years and THAT is the message the GOP has ascribed to. Their patriotism is so gloriously skewed that they think the vast majority of us should be exactly like China while America is reserved for the few, the proud, the 1%.

    "but Obama is very good at escaping, dodging the question and not being transparent. His actions are that of a person who doesn't know what to do."

    I can see you spent zero time reading the charts and policy statements and explanations on his website. Kudos...if you didn't see it, then it doesn't exist, right?

    July 3, 2012 05:58 pm at 5:58 pm |
  5. Jon

    Out company outsources all the time ... what is the big deal. We have Sony build out Screens, we have Ford build our trucks, we have Coke supply us soda, we have Western paper make our paper ... There is no way we can do everything our self, so we outsource.

    We also outsource in our home, we have farmers grow our food, dairy farmers provide us milk, clothing manufacturers make our clothing ... come to think of it, we outsource almost everything. Even in our garden we outsourced the seeds, the fertilizer, since we went organic with the fertilizer we had to outsource to the steers. The steers outsource their food from the corn growers, those that grow corn outsource to John Deere for the manufacture of heavy equipment, the heavy equipment manufactures outsource for their engines, etc., of which they outsource to metal manufactures, which in turn outsource to the farmers for ethanol to run their factories … Come to think of it, is there any company out there that does not outsource?

    July 3, 2012 06:03 pm at 6:03 pm |
  6. Claudia, Houston, Tx

    FORWARD MR. PRESIDENT FORWARD, money well spent in the GREAT STATE OF OHIO, the home of honest hard working Americans, my native home. I cried when Bush put these people in the soup lines, they don't ask for handouts, they work.

    July 3, 2012 06:06 pm at 6:06 pm |
  7. Chipster

    @Myviewis
    Since jobs and the economy are so important to the American people, don't you think Romney's decisions to outsource our jobs overseas is relevant? Your conclusion that unions are the cause of outsourcing jobs is simply false. It's true that unions negotiate for fair wages & benefits but I don't see CEO's and top management giving up their huge salaries, bonuses & benefits, do you – or our elected officials? Places like China and India can afford to pay their people nearly nothing because they have chosen to pollute their air and water, instead of having environmental regulations. Their industries are not required to provide safe working conditions. Their health plans mean hiring a replacement for any employee who is injured or too sick to work anymore. We can do that here in the U.S. if that's what we decide we want for ourselves and our children. Regulation! Ooooo – what a terrible thing to expect industries to pay for those things that make this country worth living in!!! Unions have lost so much power that their salaries & benefits have declined over the past 35 years and so have non-union wages because companies had to compete with union wages for good employees. That's why our middle class is declining at the same rate as union wages. Without middle class wages, there is less demand for our products. It's a self-perpetuated decline. As for the President, he has had the most transparent administration in quite long time but we do have national security interests to protect. He has achieved a great deal, especially for our veterans and kept many of his original promises.

    July 3, 2012 06:11 pm at 6:11 pm |
  8. DJ

    The fact that the Obama team is spending so much money on these ads show the our President is in the fight for his political life. And it also shows that the spending that is taking place on the Obama side reflects how things are being handled in the White House. I have watched the polls, with each policy President Obama has come through with lately, expecting a huge bump his ratings, only to see them fall right to the same lower position. It is disturbing how much money is being thrown away.

    July 3, 2012 06:21 pm at 6:21 pm |
  9. Milton K. Wiah

    The economic problem is everywhere, in Europe, Asia and other part of the world. Obama is doing well even to have
    job creation in a row in many months. 8.2% unemployment rate is not that bad for an economy that was in free fall
    before Obama took office. Romney is just making empty promises about how he will create job when he becomes
    president. Republicans do not know how to create jobs, the statistics testify to that fact.
    Republicans occupy the white house for 28 years and created 24 million jobs while Democrats have the white
    house for 23 years and created 66 million jobs. If American want to remove Obama it should be a different
    reason not about the poor economic recovery because Romney will not do better than Obama on the economy.

    July 3, 2012 06:22 pm at 6:22 pm |
  10. Undecided

    At least Obama knows that what you don't do is send jobs overseas and cut jobs so the venture capital partners can each pocket several hundred million dollars.

    July 3, 2012 06:22 pm at 6:22 pm |
  11. Silence DoGood

    Ghosts: Boo!
    Obama: Bain!
    Romney: doing Fine!

    Campaigning in the Dem/Publican Club is all about the FEAR!
    The World watches our politics like we watch Survivor on TV.

    July 3, 2012 06:23 pm at 6:23 pm |
  12. NVa Native

    Yourviews – Typical GOP justification blovation, no matter how many times the President explains things "as though you were a six year-old" for the GOP & fox followers they ignore what he says and then claim their ignorance is his fault, and because of their incompetence some how the President is not capable.
    We see through your veil of deception – you loose.

    July 3, 2012 06:24 pm at 6:24 pm |
  13. john

    The problem here is that you have to know how to buy something for $1 and sell it more than $1 to stay in business which our current president doesn't know. The guy can speak from morning till night but simple math or economics is what he lack.

    July 3, 2012 06:32 pm at 6:32 pm |
  14. Namejkane fl SEND THE THREE TIME LOSER romney HOME AND MAKE IT FOUR.

    I'll use the mute button on the romney the clown ads ,all lies anyway from the republican bafoons party !!!!

    July 3, 2012 06:46 pm at 6:46 pm |
  15. kevgood

    Everyone knows Flip Flopley shuttered Ma and Pa businesses at Bain while padding his own pockets in the process. Flip can't be trusted.

    July 3, 2012 06:47 pm at 6:47 pm |
  16. Four and The Door

    The first of the 30-second Obama ads in this buy accuses Romney of outsourcing jobs while at Bain Capital...
    _________________________________________________________________________________________
    Obama does understand that Bain Capital is a private company, right? I know this doesn't mean much to him, but private companies make choices based on factors other than politics. Things like available choices, efficiency, customer or supplier locations... So it would be odd for any business other than a very small business in 2012 not to consider outsourcing in it's business plan. Maybe he should go talk to his buddies at General Motors. They outsource half the company to China and they are doing more and more of it going forward. That's part of how they will make good the $25 billion investment taxpayers still have in their business.

    So this is the best attack he can come up with against Mitt Romney? Yes, it probably is. Good luck with that.

    July 3, 2012 06:50 pm at 6:50 pm |
  17. mike

    I'm already sick of the ads.

    July 3, 2012 06:58 pm at 6:58 pm |
  18. Noname

    Companies ship jobs outsource as they get cheap labor. US govt needs to tax companies who outsource jobs and layoff here. The manufacturing jobs are all gone for ever and so are the back office jobs – only jobs left are sales and how can that add economical value?
    Unless US Govt starts taxing these companies who make enormous profits by cutting jobs here and shipping them abroad, the job market will never improve.

    July 3, 2012 07:10 pm at 7:10 pm |
  19. Independent For President Obama

    @Myview was or is or whatever: Manufacturing jobs from non union states have been outsourced. It has nothing to do with unions or taxes and everything to do with greed. we are not angry at Romney we want the truth from Romney.

    July 3, 2012 07:55 pm at 7:55 pm |
  20. BeverlyNC

    Go get 'em President Obama. It's time to hold these lying Republicans accountable for their do-nothing, obstructionist, no jobs, root for America's failure, most filibusters in our history, bigot and racist undertone remarks Party. Republicans are corporate puppets who have sold out the People for campaign money. Romney is bought and paid for. You really think these corporations are handing over $100M at a time with no expectation of getting what they want from Romney. Poliitcal hack Grover Norquist even said "All we want is Romney's right hand to sign into law what we tell him to sign".

    Romney still will not release his tax returns because he does not want Americans to know where his money comes from – like offshore accounts and Bain companies he still earns money from. While Romney was at Bain and still listed on the SEC reports as a managing Board member with voting stock rights – Bain made $75M profit from a company that provides services to abortion clinics and Romney personally earned money from that investment. So who is Mitt Romney really and what does he stand for? He really expects us to vote for someone who refuses to take a stand on anything, prove he is qualified to be President, and will not destroy what little the People have left...and that is exactly what Romney has planned with his full endorsement of the Ryan budget which kills everything from Medicare and Social Security to veteran pensions to food stamps to all public education to the EPA, the FDA, FEMA (Romney just recently said Colorado should receive no help with their wildfires because it is THEIR problem and no concern of the Federal government), and has a whole list of what he will repeal and destroy his "first day" in office.

    Romney is not a leader, failed as a governor, and has not one sane solution for the People. He is a corporate dictator maker. I stand with my President who has never not worked a single day for the benefit of We the People. He is a real leader with a proven success record both domestic and foreign. He is a man of integrity, character, honor, and great dignity despite the unprecedented disrespect shown him as President. President Obama has real solutions, real answers backed with facts. I want a leader who deals in facts. Republicans think facts and truth are optional and people like that can never be trusted or respected to lead. I stand with my President and the Democratic Party.

    July 3, 2012 09:02 pm at 9:02 pm |
  21. ge

    obama wants to build bridges in america–romney wants to build them in iran

    July 3, 2012 10:06 pm at 10:06 pm |
  22. Common Sense!!

    Over the years, there have been hundreds of studies that purport to prove that global outsourcing has been a net job creator for the United States – that as a result of shifting work overseas, more jobs were created back home than were lost, even though the jobs and the workers may not be the same. Such findings, not coincidentally, are consistent with economic theory, which holds that trade and specialization are win-win propositions, enhancing everyone's productivity, raising everyone's incomes and boosting economic growth everywhere. Many such studies tend to focus on large multinational corporations, for which the data and anecdotes are more readily available. And indeed, during the 1990s, the data seemed to show that for every one job added abroad, companies added almost two new jobs at home. At large companies that look to export markets for much of their growth, a shift of work to factories or contractors offshore still creates lots of new jobs in engineering, design, marketing and finance back home. That's because their export sales are growing so quickly. Indeed, that has been the much-chronicled experience of export powerhouses such as Boeing, Caterpillar, Cisco and Apple. Today, some of the world's largest companies and biggest employers are the product of this outsourcing trend: Sodexo in food service; IBM in information technology; Wackenhut, now known as G4S, in security services; UPS and FedEx in logistics; Foxconn and Lenovo in computer manufacturing. Instead of the Rouge plant, the new model of industrial organization has become Nike, which outsources the making of all of its shoes, clothing and sporting equipment so it can concentrate on design and marketing, and Apple, which outsources all of its hardware manufacturing.
    What the jobless needs right now are jobs not empty rhetoric no wonder at least 14 prominent Democrats have separated themselves from the president's attacks on Bain Capital. In addition to Newark Mayor Cory Booker's defense of private equity, former president Bill Clinton said Romney "had a sterling business career." And Bob Shrum, who ran John Kerry's 2004 presidential campaign, said: "I think we ought to just face reality here. (If) you just let this be a referendum, I don't think the president could win." Taken together, these moments signal that many prominent Democrats see the potential for losing the White House. “Messina Keep on dreaming I got this.” On wise sage taught us when someone says don`t worry I got this, that’s the time you should not only worry but get really scared!!

    July 3, 2012 11:05 pm at 11:05 pm |
  23. taddy

    Any how Obama will win am not D or R

    July 4, 2012 12:17 am at 12:17 am |
  24. John

    After seeing these ads I don't know how anyone who cares about American can vote for Romney. Thank God for President Obama as I will be voting for him again in November.

    July 4, 2012 12:43 am at 12:43 am |
  25. republican rebel

    If obama wants to slam romney for outsoucing jobs, he should consider lowering taxes for business to create a friendlier environment. that's why all the busineses are jumping ship here in california.

    July 4, 2012 01:39 am at 1:39 am |
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