(CNN) – A fellow Republican former governor offered some advice on Thursday to the Romney campaign in light of a scathing Wall Street Journal editorial that suggests the front runner's campaign is proving ineffective.
When CNN's Wolf Blitzer asked former New Hampshire governor and high profile Romney surrogate John Sununu if he had any advice for the candidate, Sununu said that his own party should be more concise, using more “declarative sentences.”
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"I think they have to recognize that we are in a campaign mode where simple, tough, declarative sentences are required," said Sununu. "That this is not a campaign to be won on nuance but to be won on making sharp distinctions on the failure of the Obama administration economically, the loss of jobs and the pain that the American people are feeling."
"I think you are going to see that enunciated very clearly by Governor Romney and his campaign," Sununu added.
The Wall Street Journal editorial decried the Romney campaign's handling of the Supreme Court decision. Wall Street Journal owner Rupert Murdoch expressed his discontent with Romney's staff on Twitter earlier this week.
On Monday, following the Supreme Court's landmark ruling on President Obama's health care law, Romney adviser Eric Fehrnstrom called the mandate in the law's enforcement fee a "penalty," rather than the line most Republicans were taking calling it a "tax.” Romney himself contradicted Fehrnstrom Wednesday saying that the fee was a "tax" based on the court's decision while stating he agreed with the dissent on the court.
Following Murdoch's tweet, former General Electric Chairman and CEO Jack Welch echoed Murdoch's sentiments also on Twitter writing, "Hope Mitt Romney is listening to Murdoch advice ont campaign staff..playing in league with Chicago pols..No room for amateurs."
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"Sununu said that his own party should be more concise"; i.e. Use very small words pinheads can understand.
Sununu was born in Havana, Cuba,  He is of Palestinian Christian and Greek descent .
Another war mongering GOP hawk who never did any military service.
Romney / Sununu
We make money , you defend us 2012 !
I'd like Romney to say something and not revise his statement! For example... do you plan to accept the Ryan budget concept and work toward converting Medicare and Social Security to non-governmental programs? Do you plan to hand them over to Wall Street?
Yeh!Keep it simple. Like tell us why you keep your money in other countries!Show us your taxes for at least ten years.And tell us why you say something one day and the opposite the next day.
Unfortunately, Romney doesn't speak like that. He wants to explain and speak down to people because he seems to think that because he is rich he knows better when that clearly isn't the case.
Who's moderating tonight? Mitch McConnell?
wow, all of the Big Money that pushed the RNC to stone wall and not work with the president is ticked off. They served you a bad economy, stonewalled and all you have to do is finish Mitt but you can't. I really hope my fellow voters send a message to these guys one that we know you created this mess and it takes longer than three years to fix it. Two thanks to Karl Rove and some of the other blow hards we know you planned this and three you haven't done your jobs for the better part of two to three years and its time to pay the piper. The sad part is the office of the President should be respected and you should work with him and I hope the next president even if he is bought and paid for like Romney err Flipney gets better we have to move foward as a country
Attention Americans, There is no way we can have a dumb, out of touch, greedy, evil and mean spirited Romney in the White House. He lies, he's greedy, he doesn't care about American nor Americans. He has proved it by sending his millions to the Cayman Islands and to Swiss banks. He takes care of the rich, he hates us in the middle class. Now why would we want Romney as President. If he becomes president, he will govern with a greedy, evil heart. He is dangerous.
Its too late for simple. There are to many contradictions in Romneys message. He may as well bring a switch to the first debate, for Obama to whip him with.
Declarative sentences work in cases where you want to be clear and unambiguous. They are not good if the goal is being able to later "clarify" what the sentence means, depending on what you need it to mean.
Yes, keep it simple. Romney bad. Obama good.
“…not a campaign to be won on nuances…” When was there ever a “nuance” in Romney’s statements? His statement was always extremely simple: The President very bad! Me very good! Whatever you want or hope for I will agree for the moment with you. Of cause, you know, later I have to work exclusively for my donors…! All very simple!
Of cause John Sununu just as ALL “highlights” of the GOP laced his comments with false statements (lies)! Here again: “…the loss of jobs…” You mist that while mostly because of GOP refusal not enough jobs should/could be added, they have ADDED continuously jobs after stopping the GOP hemorrhage when they were in office!
Wolf, don’t you think you should point these lies out when they are so blatantly spread in front of you? It is so tiring to listen again and again to the GOP digging in with false statements.
Don't like Romney's position on an issue? Wait 5 minutes.
If Snunu is right and it becomes a battle of the tough sound bites the DEMs have more of those goodies that strike home and will stand the test of fact checks. The realit is the shorter you make them the more careful you have to be to prevent Pants on fire statements like " death panels" " economic failure" as that latter then leads to a) what have you done jobs wise b) economy growth wise last 4 years and specifically what are your policies going forward and why better than Obama's.
On budget deficit and debt be careful. Almost half of the current budget deficit comes from maintaining Bush tax cuts $400BN p.a. and Wars $100bn p.a.!!
Those are just few Immigrants immigration obam wins hands down.
Independents are what they are and pointless to poll them now ask them again in Sept Oct.
Health care if I were Obama the punch line to any Republican critique would be:-
Get over your loss politically, morally, and legally, from the Highest court, not to mention our government systems of checks and balances. Try Legislating for ways to improve the bill and be bi partisan for a change. That might even win you some independent votes and democrats in name only.
Of course Republicans want to keep it simple. They are only interested in sound bites and slogans – anything that can fit on a bumper sticker or mindlessly chanted at a rally. "Drill, baby, Drill!, "Repeal and replace", "Stay the course" – always simplistic solutions to complex problems.
...Romney already HAS KEPT IT SIMPLE. Every question on policy answer is the same............Romney just says.............whatever he thinks the people in the room want to hear. Simple..........................
The Rove rightwingnuts are piling on Mitt(I have nothing to offer)McCain. They are shaking in their boots in July. August comes quickly.
So Romney needs to stick to simple declarative sentences? That will only work for the majority of Republicans who can't think their way out of a paperbag. Romney needs to tell us what he would do. He needs to articulate a plan and a vision. All he does is crticize and complain and he offers nothing in the way of substance.