July 5th, 2012
06:23 PM ET
2 years ago

Sununu to Romney camp: Keep it simple

(CNN) – A fellow Republican former governor offered some advice on Thursday to the Romney campaign in light of a scathing Wall Street Journal editorial that suggests the front runner's campaign is proving ineffective.

When CNN's Wolf Blitzer asked former New Hampshire governor and high profile Romney surrogate John Sununu if he had any advice for the candidate, Sununu said that his own party should be more concise, using more “declarative sentences.”

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"I think they have to recognize that we are in a campaign mode where simple, tough, declarative sentences are required," said Sununu. "That this is not a campaign to be won on nuance but to be won on making sharp distinctions on the failure of the Obama administration economically, the loss of jobs and the pain that the American people are feeling."

"I think you are going to see that enunciated very clearly by Governor Romney and his campaign," Sununu added.

The Wall Street Journal editorial decried the Romney campaign's handling of the Supreme Court decision. Wall Street Journal owner Rupert Murdoch expressed his discontent with Romney's staff on Twitter earlier this week.

On Monday, following the Supreme Court's landmark ruling on President Obama's health care law, Romney adviser Eric Fehrnstrom called the mandate in the law's enforcement fee a "penalty," rather than the line most Republicans were taking calling it a "tax.” Romney himself contradicted Fehrnstrom Wednesday saying that the fee was a "tax" based on the court's decision while stating he agreed with the dissent on the court.

Following Murdoch's tweet, former General Electric Chairman and CEO Jack Welch echoed Murdoch's sentiments also on Twitter writing, "Hope Mitt Romney is listening to Murdoch advice ont campaign staff..playing in league with Chicago pols..No room for amateurs."

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Filed under: John Sununu • TV-The Situation Room
soundoff (44 Responses)
  1. Grow up already...

    Ah but Mitt IS keeping it simple. He wants to capture all the voters, so he has one view on even days and takes the other point of view on odd days...

    July 5, 2012 06:26 pm at 6:26 pm |
  2. Mr 1% the "VULTURE CAPITALIST BUSINESSMAN" will outsource all the poor, disabled, unemployed and elderly, to China and sell America to the highest bidder!

    We will keep it simple.

    If the ACA is a "tax" then the 1.18B rebate the insurance companies must give back because the companies exceeded the new ACA 80/20 rule for profit over 20% must be a "tax refund".

    So, when the cons are yammerin' about the "tax" in 2015, then let's also discuss the "tax refund" over 12 million will enjoy, this year, yea this month, NOT 2014.

    July 5, 2012 06:36 pm at 6:36 pm |
  3. California Gary

    Romney does keep it simple. He goes out there and says whatever it is he thinks the audience in front of him at that moment wants him to say. Trouble is, once in awhile he says something that he thinks, before his handlers tells him what it is that he actually thinks........then he has to either flip or flop to correct the record.

    July 5, 2012 06:49 pm at 6:49 pm |
  4. jack johnson

    keep following like a puppy and don't lead on anything. You keep helping my canidate win

    July 5, 2012 06:49 pm at 6:49 pm |
  5. sam

    Romney should really listen to all these people cos they all wish him success

    July 5, 2012 06:57 pm at 6:57 pm |
  6. lyn

    If you slammed your head with a hammer, why would you care to repeat that again? Only an simple minded person would; oh, sorry I didn't mean to insult the Republicans', but seems they like to keep up the head slamming.

    July 5, 2012 07:06 pm at 7:06 pm |
  7. Anonymous

    "keep it simple" good advice but it isn't

    July 5, 2012 07:14 pm at 7:14 pm |
  8. vic , nashville ,tn

    Romney word is final

    Romney care is penalty Romney care is tax Romney care is penalty Romney care is tax but Obama care is tax
    Sorry I am confused

    July 5, 2012 07:16 pm at 7:16 pm |
  9. n2video

    So Sununu's advice is using "concise delarative sentences." Thing is, Romney has PROVEN he is not able to do that. Whenever he attempts it, it becomes necessary for him to "clarify" what he said the very next day. I've lost count of the number of times he has had to say that he misspoke. This is clearly demonstrative of someone who is NOT qualified to be a world leader.

    July 5, 2012 07:30 pm at 7:30 pm |
  10. Indy

    RomneyCorp is raking in millions from the corporate elite and he has to answer to all of them before he can answer the public and that is why it always takes several days to get an answer out of Mitts.Romney does not represent the people,he represents the corporations and all those millionaires and billionaires want to dictate to Romney what he needs to say,so you can't blame poor Mitts its very hard to keep up with lies and it is much easier to remember the truth so you always see Mitts lying more or forgetting his original lies and it's not easy being a puppet like Mitts

    July 5, 2012 07:32 pm at 7:32 pm |
  11. bc runner

    It' hard for a flip flopper to keep things simple! Ain't going to happen. It's a disease...

    July 5, 2012 07:33 pm at 7:33 pm |
  12. Susan in NC

    Mitt Rom(o)ney makes enough "declarations" already - we don't need more. He declares, he proclaims, he announces; but, I've never heard him mention "how" he plans to perform all these "miracles"..........

    ObamaCares

    July 5, 2012 07:34 pm at 7:34 pm |
  13. Anonymous

    Those rich or businessmen who gave Romney million dollars are disappointed with his Team Campaign....they will jump out off Romney's boat...and let his boat sink.....

    July 5, 2012 07:40 pm at 7:40 pm |
  14. Bill in Florida

    Sununu is as much a liar as Romney; Sununu should be Romney's VP choice.

    July 5, 2012 08:04 pm at 8:04 pm |
  15. Angel

    It appears that Romney's big money donors are beginning to fear that all the hundreds of millions of dollars that they have invested in him will go down the drain due to his incompetence.

    July 5, 2012 08:11 pm at 8:11 pm |
  16. Namejkane fl SEND THE THREE TIME LOSER romney HOME AND MAKE IT FOUR.

    Maybe romney the clown should outsource. Offshore his campaign to the red Chinese ,probably cheaper !!!!

    July 5, 2012 08:20 pm at 8:20 pm |
  17. Dave

    The dems are clearly in the tank for Obama as evidenced by this biased piece of "journalism." What about Obama? It is a penalty, not a tax (but the court rules it as a tax). We are going to reduce deficits and debt, but they increase by billions. What about we're going to save the economy with the stimulus, but we still have 8% unemployment? What about green jobs vs. the record of Solyndra and others. Report all the news – not just your biased views please.

    July 5, 2012 08:21 pm at 8:21 pm |
  18. Two Of AKind -

    Give me one good reason why ANYONE in their right mind would pay attention to a newspaper run by Rupert Murdoch?

    July 5, 2012 08:37 pm at 8:37 pm |
  19. w l jones

    The Oboma administration right on schedule to get us out this recession by going slow and keep down imflaction otherwise it would heat the economic to fast we have the same housing problem again. Bless.

    July 5, 2012 09:08 pm at 9:08 pm |
  20. Rupert Murdoch = Josef Goebbels

    Keep it simple! Great advice for the FOX "news" audience. And don't worry about honesty, either. Just blame all the effects of the Bush Recession on the President – with simple words. Stuff like: "largest tax increase in history," or "failed policies," or "death panels," or "socialist, muslim with no birth certificate," or "Romney will help the middle class."

    July 5, 2012 09:15 pm at 9:15 pm |
  21. Darryl

    Romney and his people are such a mess. Nobody know the left from the right ! Nobody knows what to say ! Nobody knows who's saying what ! These people aren't run for the POTUS and Romney sure isn't up for the JOB in anyway or in anyform at all whats so ever.What a TOTAL imbarassment to the Republican Party to say the least. Well thats their MAN !!! They should really consider NOT going any further on this whole thing period.Mitt Romney is going to look like a complete fool when he has to go Face 2 Face with President Obama in front of the World and try to explain just WHO and What he is and he will totally FAIL.

    July 5, 2012 09:16 pm at 9:16 pm |
  22. Rupert Murdoch = Josef Goebbels

    Does the aging Grand Nagus Murdoch need a stronger eyeglass prescription? It seems he accidentally shared the FOX "news" affiliates' daily marching orders with Twitter.

    Or is it something more serious? (Like desperation?)

    July 5, 2012 09:22 pm at 9:22 pm |
  23. Larry L

    He's trying to tell Romney to stop flip-flopping on every single issue. You look like a fool.

    July 5, 2012 09:38 pm at 9:38 pm |
  24. ted

    Here comes yet another old shriveled up has been GOP guy. Sununu is a moron. Romney is a Moron.

    But the important question is: Was Mitt for the tax before he was against it? Or Did he call it a penalty before political expediency kicked in and he now calls it a tax?

    Mitt, you are in favor of Obamacare and all that it is. The problem is that you are a flip flopper and the Wall Street Journal reamed you good in its editorial this morning.

    Obama/Biden 2012

    July 5, 2012 09:58 pm at 9:58 pm |
  25. Chedar

    The only consistent with Romney is his inconsistency.

    July 5, 2012 09:59 pm at 9:59 pm |
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