Washington (CNN) - Expect to see more of Kevin Madden accompanying Mitt Romney on the campaign trail.
The senior adviser in Romney's presidential campaign will be traveling more with the presumptive Republican nominee and working more in the day to day messaging of the campaign, a source close to team Romney confirms to CNN.
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Madden was national press secretary for the former Massachusetts governor's 2008 bid for the White House, working out of the campaign's Boston headquarters. This cycle Madden, who lives in the nation's capital, has been working out of Washington, first as an informal adviser, and since April as a senior adviser to the campaign and the Republican National Committee.
CBS News was first to report Madden's expanded role.
Madden will be a guest Friday on CNN's "Erin Burnett OutFront" at 7 p.m. ET.
Earlier Friday, a Romney campaign official responded to report in the Washington Post regarding staffing shifts within the organization by saying, "We are constantly growing the staff to be more effective in defeating Barack Obama."
Conservatives, led by News Corporation Chairman Rupert Murdoch and former General Electric chairman Jack Welch, have been calling on Romney to make changes in his staff, saying he needed more professionals to take on Obama.
The Wall Street Journal, which is owned by Murdoch's News Corporation, wrote in an editoral Thursday that Romney's staff was too "insular" and was slow in responding to a dust up earlier this week on whether to call Obama's health care individual mandate a "penalty" or a "tax."
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