Expanded role for senior Romney communications adviser
July 6th, 2012
11:09 AM ET
2 years ago

Expanded role for senior Romney communications adviser

Washington (CNN) - Expect to see more of Kevin Madden accompanying Mitt Romney on the campaign trail.

The senior adviser in Romney's presidential campaign will be traveling more with the presumptive Republican nominee and working more in the day to day messaging of the campaign, a source close to team Romney confirms to CNN.

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Madden was national press secretary for the former Massachusetts governor's 2008 bid for the White House, working out of the campaign's Boston headquarters. This cycle Madden, who lives in the nation's capital, has been working out of Washington, first as an informal adviser, and since April as a senior adviser to the campaign and the Republican National Committee.

CBS News was first to report Madden's expanded role.

Madden will be a guest Friday on CNN's "Erin Burnett OutFront" at 7 p.m. ET.

Earlier Friday, a Romney campaign official responded to report in the Washington Post regarding staffing shifts within the organization by saying, "We are constantly growing the staff to be more effective in defeating Barack Obama."

Conservatives, led by News Corporation Chairman Rupert Murdoch and former General Electric chairman Jack Welch, have been calling on Romney to make changes in his staff, saying he needed more professionals to take on Obama.

The Wall Street Journal, which is owned by Murdoch's News Corporation, wrote in an editoral Thursday that Romney's staff was too "insular" and was slow in responding to a dust up earlier this week on whether to call Obama's health care individual mandate a "penalty" or a "tax."

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Filed under: Kevin Madden
soundoff (17 Responses)
  1. Wire Palladin, S. F.

    Did Rupert Murdoch of Fox foreign owned media approve of this? The gaffe master needs some serious help.

    July 6, 2012 11:16 am at 11:16 am |
  2. Claudia, Houston, Tx

    Romney is firing his existing staff but is attempting to cover it up but we know they are FIRED because he likes firing people, he said it himself.

    July 6, 2012 11:24 am at 11:24 am |
  3. yolanda

    @Wire Palladin...yet again, you have outdone yourself.

    July 6, 2012 11:28 am at 11:28 am |
  4. Al-NY,NY

    He'll be perfect for this job........he looks just like Romney with the expensive suit and the slick-back look...."no comment now. We'll get back to you on that"

    July 6, 2012 11:31 am at 11:31 am |
  5. Sniffit

    It's become balatantly obvious to me: All Republican men get their haircuts at the Lego factory.

    July 6, 2012 11:35 am at 11:35 am |
  6. Wire Palladin, S. F.

    As for unemployment, it looks like there will be a jump in the number of barbers hired to give haircuts to Mittens' campaign.

    July 6, 2012 11:40 am at 11:40 am |
  7. Padraig

    Madden does a poor job in his communication. He is very similar to Axelrod. If Romney and the President were smart they would get rid of these two.

    July 6, 2012 11:40 am at 11:40 am |
  8. GROVER NORQUIST IS A ENEMY OF THE STATE/ConservaFASCISTS

    They had to put a gag on the other senior adviser. He sticks his foot in his mouth just as much as Willard does. The "Etch-A-Sketch" moment will go down in political history.

    July 6, 2012 11:48 am at 11:48 am |
  9. NotFooledByDistractions

    The problem isn't the staff, the problem is romney.

    July 6, 2012 12:07 pm at 12:07 pm |
  10. Rudy NYC

    Mitt Romney has surrounded himself with a small ball staff of salesmen, just like himself. They only thing that they are actually good at is selling ideas and raising money. When things get rough, they cut and run away from the issues.

    July 6, 2012 12:07 pm at 12:07 pm |
  11. julie

    willards younger brother, son.....they look alike........hopefully he can help mitts from flip flopping on EVERY ISSUE oh wait he NEVER talks about issues...only blame the president

    Obama 2012 the only way forward

    July 6, 2012 12:09 pm at 12:09 pm |
  12. Rajinder Goyal

    Changing people and thier roles in the campaign doesn't change the signals, particularly when the candidate is a weak one and is used to bragging about how rich he is, his wife drives a couple of cadillacs. His wealth is written all over his face. He can never associate himself witrh an average person in America. He belongs to the world of less than 1% who are pouring tens of miullions of dollars into his campaign. Romney lives in a dream world of his own. Whatever he says, doesn't really come from his heart. Americans should be very worried baout him getting into the White House.

    July 6, 2012 12:15 pm at 12:15 pm |
  13. Mikey

    @Padraig – Difference being that the President is a very effective communicator himself, while Romney always looks and sounds like he's one of the animatronic figures on a Disney ride – so lifelike that you occasionally believe he's a real live human being. Key word: occasionally.

    July 6, 2012 12:19 pm at 12:19 pm |
  14. ANOEL2005

    the economy is tanking.

    Obama should lose on those grounds alone.

    July 6, 2012 12:21 pm at 12:21 pm |
  15. Rudy NYC

    Mikey wrote:

    @Padraig – Difference being that the President is a very effective communicator himself, while Romney always looks and sounds like he's one of the animatronic figures on a Disney ride – so lifelike that you occasionally believe he's a real live human being. Key word: occasionally.
    ------------------
    I think SNL is going to spoof Romney as C#PO. He even looks like in a way.

    July 6, 2012 12:26 pm at 12:26 pm |
  16. Va native

    Blah, blah blah!, where are your tax returns mittens....

    July 6, 2012 12:33 pm at 12:33 pm |
  17. Pander Bear

    Translation: Fehnstrom's gettin' fired.

    July 6, 2012 12:36 pm at 12:36 pm |