(CNN) – CNN and Facebook on Monday announced “America's Choice 2012,” an election-year partnership that offers viewers opportunities to "share their thoughts and feelings on candidates and critical issues facing the country ahead of Election Day," the organizations said.
"This partnership doubles down on CNN's mission to provide the most engaging coverage of the 2012 election season," said CNN Washington Bureau Chief Sam Feist. "CNN's unparalleled political reporting combined with Facebook's social connectivity will empower more American voters in this critical election season."
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The project includes an app on the social media site called "I'm Voting," which will allow users to share their views on issues and candidates, as well as express their commitment to vote.
CNN will pose questions to users as the political conventions, presidential debates, and Election Day approach, the organizations said.
Facebook will also meter mentions of the presidential and vice presidential candidates and "report the aggregate amount of discussion surrounding each candidate," they said in a statement.
"Each campaign cycle brings new technologies that enhance the way that important connections between citizens and their elected representatives are made. Though the mediums have changed, the critical linkages between candidates and voters remain," said Joel Kaplan, Facebook vice president-U.S. Public Policy. “Innovations like Facebook can help transform this informational experience into a social one for the American people.”