New Spanish language ads go after Romney
July 11th, 2012
04:36 PM ET
2 years ago

New Spanish language ads go after Romney

(CNN) – Three key swing states - Colorado, Nevada and Florida - will see a new Spanish language ad attacking Mitt Romney start airing Thursday in a $4 million buy from two Democratic third party groups.

Priorities USA, a super PAC supporting President Obama, and the Service Employees International Union (SEIU) are sponsoring the ad campaign, "Mitt Romney: In His Own Words." This is the third round of Spanish-language negative ads against Romney from the pair.

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The ads airing on television and radio in the three key battleground states will paint a picture of an out-of-touch multi-millionaire lacking concern for the poor and pulling funds from entitlement programs. The ads employ excerpts of Romney's most memorable gaffes on the trail.

The Colorado and Florida ads focus on Medicare and coincide with the Republican controlled House vote on Wednesday to repeal the Affordable Care Act.

The Colorado ad begins with a male voter who says: "He's a person without feelings who doesn't care about people whether they be Hispanic, Latino, white, who are below him."

Then, a female voter says: "The rest do not worry him, he only worries for himself."

Text scrolls across the screen saying, "Romney supports a plan that would end Medicare as we know it," and finishes, "Mitt Romney: His Words Say It All."

The Florida spot mirrors the Colorado ad, featuring Latino voters explaining Romney's plans to cut programs benefiting the demographic.

The ad shows a clip of Mitt Romney from at the Conservative Political Action Conference in February saying: "Social Security and Medicare are unsustainable."

The ad airing in Nevada takes on foreclosure in the nation's hardest hit state.

The ad begins with a clip of Romney in an interview with Las Vegas Review-Journal last year saying, "Don't try to stop the foreclosure process. Let it run its course and hit the bottom," juxtaposed to one of two Latina voters, shaking her head.

She says, "It affects us because it's the only thing we have. Where are we to live if we don't have our house?"

"Mitt Romney has shown unwavering commitment to cutting promised Medicare benefits while giving tax breaks to the wealthiest Americans," said Paul Begala, senior adviser for Priorities USA Action. "Romney's plan to gut Medicare while slashing educational and job opportunities would block Latino families from the chance to achieve the American Dream."

But the Romney campaign says Obama hasn't kept his promise to the Hispanic community. The campaign responded to Vice President Biden's comments earlier this week on Romney's support for Arizona's push for strict immigration laws and his reluctance to give more transparency to his finances, issuing this statement:

"The Hispanic community has been hit disproportionately hard in the Obama economy, with an unemployment rate of 11% and millions more Hispanics living in poverty since the Obama Administration took office. Yet Vice President Biden would rather engage in cynical and dishonest character attacks than discuss how to create jobs and promote opportunity for all Americans. Mitt Romney will take America in a new and better direction and repair the damage inflicted on our economy by President Obama's failed policies."

Priorities USA and SEIU have released two previous ad campaigns targeting the conservative front runner. In January, they targeted the former Massachusetts governor for having "two faces" and labeled him as pandering to the Latino demographic yet advocating for 'self deportation' during the Republican primary.

Responding to the ads at the time, Albert Martinez, a Romney adviser, told CNN, "Hispanics, like all Floridians, are supporting Mitt Romney because they know he has a proven record as a conservative businessman, and is the best person to rebuild the economy that President Obama has spent three and half years destroying."

The second ad campaign, released by the joint enterprise in June, attacks similar issues as the new ad set, painting a picture of the candidate as out-of-touch with the average American.


Filed under: Latinos • Mitt Romney • Priorities USA • SEIU
soundoff (17 Responses)
  1. Namejkane fl SEND THE THREE TIME LOSER romney HOME AND MAKE IT FOUR.

    Romney the clown should jump on the clown bus with Rubio the anchor baby and go home ,your both fired !!!!

    July 11, 2012 04:51 pm at 4:51 pm |
  2. tellin it like it is

    why isn't obama bragging that he has deported more illegals than anybody else? why isn't he bragging that so many illegals have self deported because the economy of mexico is better than the usa? oh yeah. that would be the truth.

    July 11, 2012 04:52 pm at 4:52 pm |
  3. Stuck-With-Rmoney

    (sad face)

    Now I see why Santorum said Rmoney is the worst Republican to run against Obama.

    Is it too late for the GOP to change Rmoney?

    July 11, 2012 04:54 pm at 4:54 pm |
  4. tellin it like it is

    >The Colorado ad begins with a male voter who says: "He's a person without feelings who doesn't care about people >whether they be Hispanic, Latino, white, who are below him."
    >Then, a female voter says: "The rest do not worry him, he only worries for himself."

    does the ad then go on to say that romney wants to round them all up and kill them? wow, talk about the ultimate fear tactics from obama. are hispanics actually dumb enough to believe this over the top craziness? i doubt it.

    July 11, 2012 04:58 pm at 4:58 pm |
  5. Madrep1

    @ Tellin it like it is.....your point is exactly right. Now, Obama is shutting down about 7 to 10 border patrol stations. Can't find that anywhere in the media...had to dig deep to find it. Obama needs all the votes he can get. What upsets me is..."Spanish" adds for a USA Pres.??? What's wrong with this picture. Learn the language like our forefathers or leave.

    July 11, 2012 05:02 pm at 5:02 pm |
  6. 1twinsfan

    These ads need to be run in English as well. Great points for any ethnicity.

    July 11, 2012 05:02 pm at 5:02 pm |
  7. cali girl

    Si Se Puede Obama.
    Next thing you know, he will go to a town with a big population of Latinos and say " I had a burr-e-tow today"

    July 11, 2012 05:03 pm at 5:03 pm |
  8. Sniffit

    ""Romney supports a plan that would end Medicare as we know it,""

    LIES!!!! IT WOULD END MEDICARE, PERIOD!!!

    The CouponCare Crapshoot is a REPEAL AND REPLACE of Medicare. There can be no argument about it. Oranges don't become bananas just because you place the Chiquita sticker on them.

    July 11, 2012 05:07 pm at 5:07 pm |
  9. Sniffit

    "does the ad then go on to say that romney wants to round them all up and kill them? wow, talk about the ultimate fear tactics from obama. are hispanics actually dumb enough to believe this over the top craziness? i doubt it."

    There's nothing crazy about it. It's well-known and fairly obvious that Mittens is a self-centered pandering opportunist with severe narcissistic tendencies and an obsessive compulsive need to become POTUS. It's not really arguable at this point after his performance in MA and his career-candidate status running for POTUS for the past decade or so...not to mention his blatant flip-flopping that no amount of semantic games can excuse or rationalize. Mittens is in it for Mittens, period.

    July 11, 2012 05:10 pm at 5:10 pm |
  10. Jerry

    Lies/exaggerations and more lies/exaggerations! Fellow Latinos, don't get fooled, again, by all the lies, smoke and mirrors of "El Señor Obama" y el resto de sus mentirosos." "Los Latinos no somos tan ignorantes como ellos opinan que somos."

    ¿Está usted mejor de lo que estaba hace cuatro años atrás? Para la mayoría de nosotros la respuesta es "NO."

    As a matter of fact, most if not all the Latinos appearing in Mr. Obama's hypocritical/lying ads have been handsomely compensated ($$$). These so called Latino spokespeople are simply being dishonest just to make a quick buck. Just like Mr. Obama himself.

    "Nuestro voto no está para la venta." ¡Nos vamos a dar a respetar a como de lugar!

    !No permita que nos intimiden¡ ¡Vamos a asegurarnos que se nos respeta y que ningún "vendido" habla por nosotros!

    En caso que se esté preguntando, yo soy un Demócrata de por vida. Simplemente no estoy de acuerdo con la hipocresía y la falta de respeto por parte del Señor Obama y sus perritos de falda ("lapdogs.")

    July 11, 2012 05:32 pm at 5:32 pm |
  11. kirby

    Hey all you dummies, Latinos were here first just like the Indians that the exile criminals from Europe sneezed on and killed off with there diseases. In fact Stephen F. Austin had to go to Mexico and ask for a land grant to established his colony from Texas to California!

    July 11, 2012 05:47 pm at 5:47 pm |
  12. Jayson

    He doesn't care about anyone but himself. That is funny given the small portion of the population who give 16% of their money to anything charitable.

    I would be curious as to what the people who ran this ad think would have been better to address the housing crisis then just letting it run its course. It isn't like the government proping it up would have solved anything since house prices were out of control in places like California. And of course we wouldn't want to address what part the government played in the housing crisis by helping an an unsustainable housing market to continue to grow while at the same time failing to properly regulate it. We wouldn't want to hold them responsible for irresponsibly allowing loans to be given to people who couldn't afford them or for allowing people to buy houses, cash out the equity, and then foreclose on the house....

    Once again we have a fine example of neither side representing themselves accurately....

    July 11, 2012 05:50 pm at 5:50 pm |
  13. Obama 2012 - MOVE Forward America, NOT another round of DUBYA's FAILURES

    So Jerry, it's OK to have Willard run ads in Spanish ads, but not Obama ?
    Typical Repug approach. It's OK for me, but not the other side...

    July 11, 2012 06:12 pm at 6:12 pm |
  14. tellin it like it is

    will obama release an ad that shows the pictures of all the dead mexicans his fast and furious program has caused?

    July 11, 2012 06:13 pm at 6:13 pm |
  15. tony

    obama would win . if ronney win only God CAN help the world

    July 11, 2012 07:20 pm at 7:20 pm |
  16. Larry L

    Romney hopes his pool boys, maids and gardeners don't see those ads. Those people are getting harder to find these days... Who will do that sort of work? Not my kids...

    July 11, 2012 08:12 pm at 8:12 pm |
  17. Larry L

    @Jerry
    ---------------------------------------------------
    Jerry, the Spanish was a nice touch... You do realize you're suggesting Hispanic people support a Mitt Romney who said he supported "voluntary deportation" when that was simply a joke comment sent forward by a political humorist? He courts the Tea Party – folks who hate and fear the entire community of Latinos who are simply trying to gain a better life for their families. Immigration must be controlled – humanely and rationally.

    It's not even about Romney... but about a group of Republicans who use their big bucks to promote hate and division. These guys would consider Goldwater, Reagan and George H. W. Bush liberals! Think Jerry... Is that what you really want?

    July 11, 2012 08:19 pm at 8:19 pm |