Poll data shows ad strategy is working, super PAC says
July 11th, 2012
07:00 AM ET
2 years ago

Poll data shows ad strategy is working, super PAC says

(CNN) – A major super PAC supporting President Barack Obama's reelection argues in a campaign memorandum released Wednesday that recent polling shows their advertising strategies are working.

Priorities USA Action says internal polling shows what a recent survey of voters in battleground states found: that millions of dollars spent in support of Obama is helping him and hurting presumptive Republican nominee Mitt Romney in some key states.

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Three quarters of those battleground state voters who say a political ad has shifted their opinion in the presidential race say they now support Obama and 16% say they are leaning towards Romney, according to the USA Today/Gallup Poll released Monday.

Priorities has committed at least $10 million on ads airing in Colorado, Florida, Ohio, Pennsylvania and Virginia. Those ads include one which charges Romney profited heavily when companies owned by his financial firm went bankrupt.

"Priorities USA’s recent ad campaign on Romney’s record as CEO of Bain Capital had a clear negative impact on perceptions of Romney across a variety of metrics," the memo reads.

The group said their internal numbers showed Obama had a greater advantage over Romney in the markets in which they had been advertizing than in similar swing state markets in which their spots had not aired.

Over three quarters of swing state voters say they have seen a political ad on television in the last month, the USA Today/Gallup Poll showed, and most of those have seen a negative ad.

Groups - like Priorities and their Republican-leaning counterparts - are advertising primarily in the selected battleground states, and the poll showed their ads are affecting a small group within those states. Seven in 10 swing state voters said the ads confirmed their thinking, while 12% say they have no opinion and 8% say their views have changed.

– CNN's Kevin Bohn and Gregory Wallace contributed to this report


Filed under: 2012 • Ads • Mitt Romney • President Obama • Priorities USA
soundoff (6 Responses)
  1. S.B. Stein E.B. NJ

    It is going to take more than this for Obama to win. He would need to get out the supporters to the voting booths. That is what makes people win elections.

    July 11, 2012 07:08 am at 7:08 am |
  2. Wire Palladin, S. F.

    Congressional republicans are not helping Mittens either. Obamacare is 4 times more popular than congressional republicans, and the "jobs, jobs, jobs," jokers are going to vote to repeal it for the 32nd time. Since their election in 2010, their focus has been on anti abortion bills and repealing ACA. Since they don't want 6 million college students on their parents plan, and think people getting kicked out of a plan for getting sick is good, they also do not want to see the end of capping benefits for those with catastrophic illnesses, but want an end to closing the donut hole for medication for the elderly, and they refuse any help for 50 million uninsured, it is obvious that the GOP represents only big insurance.

    July 11, 2012 07:20 am at 7:20 am |
  3. demwit

    Lie and distortion work.., WHO KNEW!?

    July 11, 2012 07:50 am at 7:50 am |
  4. Gurgyl

    Obama12.

    July 11, 2012 08:03 am at 8:03 am |
  5. ST

    Keep the heat on "Priorities USA". You are like the lion in its den. Your good work is producing good results. By the time the other lion works up, you will already occupied the territory you anticipated to take.

    July 11, 2012 08:25 am at 8:25 am |
  6. Stuffit

    I guess when you repeat the lies often enough some of it sticks. If we had a balance and fair media, it would not. But then again if we did we would not have Obozo as president and the democrat liberal party would not exist.

    July 11, 2012 08:33 am at 8:33 am |